Tuesday, February 6, 2024

K1DLAT's 'MyriAD' Event to Take Stage on 20th AdCongress

Wazzup Pilipinas!?

In the current era where the digital landscape shapes marketing landscapes, K1DLAT is set to take the stage in the Polytechnic University of the Philippines’ Advertising and Public Relations upcoming annual AdCongress. Titled "MyriAD: Unfolding Paths in The Digital World," this hybrid seminar-workshop promises to equip young ADPR and marketing enthusiasts with invaluable insights into navigating the ever-changing digital realm of advertising and PR.

A Peek into the Labyrinth

AdCongress, an annual event by PUP’s ADPR program, is a pivotal platform for fourth-year students. Focused on seminars, it imparts essential skills and knowledge to budding ADPR and marketing practitioners, adapting to the evolving marketing landscape each year.

AdCongress propels the next generation toward success in the dynamic world of advertising.

The Digital Revolution Unveiled

As a proud host of this year's AdCongress seminar, K1DLAT recognizes the necessity for brands to transcend traditional marketing methods. "MyriAD" delves into the virtual and real-world realms, providing attendees with a comprehensive exploration of leveraging online platforms effectively.

Unveiling Powerful Marketing Strategies

The seminar is a treasure trove of marketing strategies, from established practices like Key Opinion Leader (KOL) marketing to the art of trendjacking. Attendees will gain insights into unlocking the potential of social media content creators and harnessing cultural crazes in content creation.

Event Logistics and Participation Details

Scheduled for February 14, 2024, from 10:00 AM to 1:00 PM, "MyriAD" will take place at the Claro M. Recto Hall, PUP Main Sta. Mesa, and will also be accessible via Facebook Live. With a capacity ranging from 150 to 200 participants, the event ensures an interactive and engaging environment for all attendees.

Distinguished Partnerships

K1DLAT proudly collaborates with lead organization partners such as T1NDIG SINING and PUP Junior Marketing Executives, along with official organization partners including PUP COC Student Council, PUP Communication Society, DAUNTRES, and D3VIATE. The event's media partnerships with Edge TV Philippines, Wazzup Pilipinas, SparkUp, and Now You Know PH, as well as sponsorships from Hartman Communications, Motivo, Baked Manila, Juan Cafe, and Maya’s Tapsilogan, make it a must-see event.

"MyriAD: Unfolding Paths in The Digital World" promises to be a transformative experience for ADPR and marketing students, offering them the tools to face challenges and capitalize on opportunities in today's dynamic market. Don't miss this opportunity to unlock the secrets of digital success—follow K1DLAT's social media pages to keep updated.

Cameron Mackintosh's Miss Saigon Returns to Singapore After 23 Years!

Wazzup Pilipinas!?

Base Entertainment Asia in association with GWB Entertainment are thrilled to announce that the acclaimed new production of Cameron Mackintosh’s award-winning musical Miss Saigon by Alain Boublil and Claude-Michel Schönberg will play at Sands Theatre, Marina Bay Sands from 15 August 2024 for a strictly limited season.

Miss Saigon opens in Singapore following an exceptional season in Australia after a triumphant opening at the Sydney Opera House.

The waitlist to be first in line for tickets when they go on sale is now open at until 18 February 2024, SGT2359. Waitlist subscribers and Maybank Cardmembers will enjoy priority access from 20 February 2024. Public on-sale will commence on 23 February 2024. All tickets will go on sale via Marina Bay Sands Ticketing and SISTIC.

Winner of 70 major theatre awards including two Olivier Awards, three Tony Awards and four Drama Desk Awards, Miss Saigon has been described as one of the greatest musicals of all time. From the creators of Les Misérables, Alain Boublil and Claude-Michel Schönberg, Miss Saigon has been seen by 38 million people and performed in 15 different languages, in over 32 countries and 350 cities.

Speaking to the announcement of the Singapore season Cameron Mackintosh said, “I’m absolutely thrilled to be bringing my spectacular new production of Miss Saigon to Singapore. Without doubt, it is the best production of Saigon I have ever produced in Asia. I can’t envisage another show of this scale being done in Singapore for the foreseeable future”.

Chantal Prudhomme, Chief Executive Officer of Base Entertainment Asia said, “We are delighted to be working with Cameron Mackintosh, whose creative influence on the world of musical theatre has been unparalleled. It is not often that we come across an international musical with such a compelling Asian perspective. Miss Saigon stands out as an epic story about love, loss and resilience that transcends borders and connects with audiences all across the world. At every performance of this production, audiences will witness why Miss Saigon has carved its way into theatrical history”.

Miss Saigon tells the story of a young Vietnamese woman named Kim, who is orphaned by war and forced to work in a bar run by a notorious character known as the Engineer. There she meets and falls in love with an American G.I. named Chris, but they are torn apart by the fall of Saigon. For 3 years, Kim goes on an epic journey of survival to find her way back to Chris, who has no idea he has fathered a son. This new production features a sensational cast and an unforgettable score, including classic hits like The Heat is On in Saigon, The Movie in My Mind, Last Night of the World and American Dream.

The original production of Miss Saigon premiered in Australia in 1995 and returned in 2007. This new production of Miss Saigon opened in London in May 2014 to record-breaking advance sales and critical acclaim, it then opened on Broadway and a hugely successful US Tour followed.

Miss Saigon has music by Claude-Michel Schönberg with lyrics by Richard Maltby Jr. and Alain Boublil, adapted from original French lyrics by Alain Boublil, with additional lyrics by Michael Mahler. The new production is directed by Laurence Connor with musical staging by Bob Avian and additional choreography by Geoffrey Garratt. Production design is by Matt Kinley and Totie Driver based on an original concept by Adrian Vaux; costume design by Andreane Neofitou; lighting design by Bruno Poet; projections by Luke Halls; sound design by Mick Potter; and orchestrations by William David Brohn. Music supervision is by Alfonso Casado Trigo and Guy Simpson, with associate choreography by Richard Jones and the Asian tour production is directed by Jean-Pierre Van Der Spuy.

Tech Odyssey Begins: 3DENT’s Ad-mazing Prod Sets Stage for the 20th AdCongress

Wazzup Pilipinas!?

3DENT, senior students taking Bachelor in Advertising and Public Relations at the Polytechnic University of the Philippines, Manila Campus, trailblazer in immersive technologies, is gearing up for the highly anticipated 20th AdCongress with its entry, "Ad-mazing Prod! Integrating Tech Advancements in Advertising Production." The event is happily making a comeback with a live edition after a two-year virtual setup, set to unfold on February 13, 2024, at Claro M. Recto Hall, PUP Main Campus.

Innovation in the Realm of Advertising Production

Ad-mazing Prod is an integral part of the 20th AdCongress, themed "ADPORTAL: Traversing Through the Maze of ADPR Innovation." The seminar promises to be an enlightening exploration of the transformative impact of technological advancements on advertising production. It offers participants a dynamic platform to delve into the profound influence of technological advancements, and it strives to inspire creative thinking and innovation in the advertising domain, fostering collaboration among industry professionals and emerging talents. Through interactive sessions and demonstrations, the seminar aims to develop practical skills, and illuminate future career opportunities in the continuously evolving landscape of advertising production.

Partners in Action

The event received support from an impressive lineup of sponsors and partners. Hartman Communications headline as major brand sponsor, alongside esteemed names, such as Kape Pa More, Arts to Prints PH, LYC Studio, and Répliqué. Media partners including IKOT.PH, Wazzup Pilipinas,, POP!, Be An INQUIRER, Edge TV Philippines, Gadgets Magazine, The Philippine Star, and Explained PH are also in support by bringing the magic to the screen.

Ad-mazing Prod extends collaboration beyond sponsors and media partners. Academic and interest organizations within and beyond PUP, such as Ateneo Collegiate Society of Advertising, UMak Student Multimedia Organization, Bulacan State University Advertising Guild, PUP College of Business Administration Student Council, PUP Taguig - Junior Marketing Association, De La Salle University - Office of Student Leadership, Involvement, Formation and Empowerment - Junior Entrepreneurs' Marketing Association, PUP Circle of Research Enthusiasts, PUP College of Communication Student Council, PLM Mass Communication Students' League, UST Tiger Radio, Adamson University Falcon Radio, Bulacan State University Laurel Publication, and The IRID3SCENT are present in weaving innovation into every frame of production.

Follow 3DENT on social media for more thrills, and behind-the-scenes journey.

#3DENT #20thAdCongress #AdMazingProd

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