Wazzup Pilipinas!
We have entered the era of startups. Due to the rapid spread of digital tools, it has become easier to turn an idea into a tangible project. However, the challenge of competing with the big players remains. IPC (IP Converge Data Services, Inc.), a local cloud services and data center pioneer, believes that by enhancing flexibility and mobility through a Customer Relationship Management (CRM) system a startup can overcome this hurdle.
According to a January 2015 report by Socialbakers, a global social media analytics company, 66% percent of user generated tweets mentioning brands are now executed through mobile devices. In a June 2016 study made by the social media site, half of their 12,000 respondents took action immediately after seeing a brand tweet. This included visiting the brand’s site or Twitter page. Also, the study revealed that almost 1 in 5 Twitter users will eagerly retweet a tweet that mentions a brand and is contemplating to make a purchase after being exposed to a brand-related tweet, proof that brand-based social engagement does drive consumer behavior.
“Because digital tools such as social media and cloud are more cost-efficient compared to the traditional ways of managing and promoting one’s business, it is usually the route taken by budding businesses. As such, we can consider most startups digital natives. With digital now considered the norm, startups are at an advantage,” said Dave de Leon, Chief Financial Officer and Head of Business Solutions Group of IPC.
However, de Leon notes that the true challenge lies in effectively generating, winning, and keeping business leads. “Here’s where an effective customer relationship management (CRM) tool comes in. It affords a startup's sales team access to crucial real-time information, thereby empowering them to make better business decisions,” said de Leon.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
