Wazzup Pilipinas!
Harte Hanks praised the dedication and service-oriented culture of Filipino workers and called them the country’s main draw for foreign investors.
In a panel discussion, following the opening Thursday of the American marketing company’s new BPO-call center in the Mall of Asia (MOA) Complex, which was moderated by ANC Anchor Ron Cruz, executives of Harte Hanks and its local business said they decided to increase investment here because of the Philippines’ “very good” labor market.
“Filipinos possess a very strong work ethic and a culture of customer service,” said Benjamin Chacko, Harte Hanks’ Head of BPO Operations. “We have been always impressed by the skill and dedication of Filipinos who work for Harte Hanks. They have been an important factor in our success, and we look forward to sustaining our growth here.”
He added: “Our Filipino employees learn quickly, are customer-service minded and culturally aware of the United States, our primary service market.”
Chacko also attributed the steady growth of the country’s BPO industry to a highly-educated, English-speaking workforce.
Butch Valenzuela, treasurer of the Contact Center Association of the Philippines, who participated in the forum along with Jopat Lelay, project director of the Information Technology and Business Process Association of the Philippines, and Atty. Ray Glenn Agranzamendez, representing Pasay City Mayor Antonino Calixto, said the IT-BPO industry hired 1.2M workers in 2015 and would add another 100,000 this year to 1.3M.