Lee Min Ho is SMDC's Newest 'Good Guy'

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The leading developer teams up with the Korean superstar for its “Step into Luxury” campaign

Leading property developer SM Development Corporation (SMDC) is launching its newest advertising campaign, which has a superstar endorser, Korean actor Lee Min Ho.

“I’m honored to be part of the SMDC family. It’s very important for a person to have a space to call home,” Lee Min Ho shared. He added that being able to influence home buyers in owning their home is something he is grateful for.

Lee Min Ho is the lead actor of the Korean drama series “Boys Over Flowers,” “City Hunter,” “The Heirs,” “The Legend of the Blue Sea,” “The King: Eternal Monarch,” and “Pachinko,” which established him as a household name worldwide, including the Philippines.

 

Lee Min Ho has been voted as most favorite actor by the 2022 Overseas Hallyu Report, an international survey conducted in 18 countries by the Republic of Korea's Ministry of Culture, Sports and Tourism and the Korean Foundation for International Culture Exchange (KOFICE). Lee Min Ho, who has topped the list for five consecutive years since 2018, proved that he is an unwavering representative in Korea. Since 2009, he has received numerous awards for excellence in acting, and is considered as one of the most influential global style icons who has the largest number of followers on social media among Korean actors.

SMDC Vice President for Marketing Aye Luna said, “We are certainly excited to be working with Mr. Lee Min Ho for this campaign. Not only does he embody true luxury and sophistication, he is also a “Good Guy” in every sense of the word. He cares about his family and fans, and positively contributes to society through his donation platform. This makes him the perfect brand ambassador of SMDC.”

As a testament to its commitment to building world-class, master-planned sustainable communities, SMDC was recently named Best Developer in Southeast Asia by Dot Property Southeast Asia Awards 2022, and received excellence awards for several of its residential condominium developments.



To know more about the campaign, follow SMDC on its official Facebook, Instagram, YouTube, Twitter, and TikTok accounts, or visit the SMDC website.

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LPU Broadcasting majors brace for more filmfests, grants

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Broadcasting students from Lyceum of the Philippines University (LPU) Manila are preparing to join more film festivals and apply for production grants after gracing several events organized by the Film Development Council of the Philippines (FDCP).


LPU Manila Central Student Government (LYCESGO) Secretary – College of Arts and Sciences Representative Gwyneth Zoe Madrid led her fellow Bachelor of Arts in Broadcasting seniors Shadrach Corro, Maryzusie Gaspi, Patricia Lorein Morales, Mikhaella Navarro, Sam Pineda, Angelo Gutierrez Relucio, and Ellaine Sta. Cruz, as they attended screenings for UFlix, a platform for short films made by Filipino students, and a forum gathering student filmmakers and educators at the Cinematheque Centre Manila. They also represented the LPU League of Young Communication Artists and Journalists (LYCAJ).

“The FDCP’s UFlix gave us a glimpse of hope amidst the drastic situation of the Filipino film industry. As a media practitioner and a soon-to-be filmmaker, we must hold the line and produce relevant films that will continue to tell the stories of the masses, most especially the unseen and unheard,” Madrid shared.

Meanwhile, Relucio, who serves as LPU Manila Chorale Property Manager, echoed Madrid’s sentiments. “It brings potential information for students who wish to pursue this passion, and it presents an excellent chance for me to embrace and fulfill my ambition.”

The Cinematheque Centres nationwide screened films from different student filmmakers, film organizations, and production teams. With its aim to extend support for the industry, the FDCP is building a platform to provide support, and make resources more accessible in the academic setting.

The LPU Broadcasting seniors plan to participate in the program as they have also wrapped up shooting their short films for their Production of Text for Broadcasting, Interactive, and Emerging Media class.

“Palit Ulo,” directed by Rizza Camingawan and written by Muriel Barcenas for Arim Productions, was adjudged Best Film among the POT Shorts while “Panyong Puti,” written and directed by Sta. Cruz for Alab Production, received the Special Jury Award.

Camingawan and Barcenas collaborated with executive producer Gaspi, assistant director Morales, cinematographer and editor Edrian Kagahastian, and camera operator Louise Althea Bukas. Sta. Cruz, on the other hand, got ample support from assistant director and co-writer Janil Versola, creative director and wardrobe stylist Rovic Ramos, director of photography Jonathan Ducado, videographer Cayler Filio, and editor Pineda.

Completing the POT Shorts are “Akala” from director and production manager Corro, assistant director Nica Mae Macam, writer Hanna Legaspi, camera person and editor Kiarra Faye Manlapig, and lights crew Jared Aguilar and Myra Contreras; “Ay?!” from director Allyiah Astorga, executive producer Madrid, assistant director Relucio, scriptwriter Marielle Valencia, DOP Jonathan Ducado, and actor Regelyn Toledo; and “Tikom” from director Jonnalyn Alday, producer and PM Navarro, scriptwriter Julce Marie Reyes, cinematographer and editor Miguel Serrano, and production designer Ayessa Emille Estrellado.

FDCP’s initiatives aimed at cultivating a new generation of filmmakers, such as the Academic Film Society and the Student Film Assistance Program, are set to be launched this month. The AFS is a program that will connect schools, colleges, and universities with existing film programs, film clubs or related student organizations.

DepEd, partner agency introduces e-learning course to strengthen child protection

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The Department of Education (DepEd), in partnership with the Stairway Foundation Inc. (SFI), launched an e-learning course to better capacitate school-based Child Protection Committees (CPCs).

The DepEd Learner Rights and Protection Office (LRPO) introduced the said initiative in commemoration of Safer Internet Day Philippines 2023.

Vice President and Secretary of Education Sara Z. Duterte lauded the LRPO for fulfilling its mandate of giving quick aid to learner victims and supporting the Department’s current intervention mechanisms and care coordination.

“We firmly believe that protecting our students from the dangers the internet poses and providing them meaningful access to digital tools that let them exercise their civil, political, economic and social rights to the fullest extent possible are both imperative,” VP-Sec. Duterte said.

The e-learning course is composed of at least five-hour video lessons, subdivided into 15- to 30-minute discussions of identified significant topics and can be accessed through https://www.deped.gov.ph/e-learning-courses/.

It was created to enhance the knowledge and awareness of participants on various child protection concerns that learners might face, and build familiarity and awareness of the various DepEd policies and issuances pertinent to child protection.

“We hope that our regional office focal persons, school division office focal persons, and school Child Committee Protection members across the entire country will benefit from this e-learning course, which can be accessed on DepEd’s LRPO website, which will be redirected to SFI’s e-learning platform,” Atty. Suzette Gannaban-Medina, Officer-In-Charge of the LRPO, said.

“Let us remember that the safety of our learners—both online and offline—is our shared responsibility,” she added.

Moreover, the asynchronous training also aims to clarify the roles and responsibilities of school-based CPCs and enhance their awareness on how to handle child protection concerns.

A pilot run was conducted from December 16, 2022 to January 31, 2023 with 146 CPC members from Luzon, Visayas, and Mindanao completing the course.

“To dedicate one’s life to child protection is to become a wall that separates children from cruelty, to be the arms that embrace them in times of uncertainty, and the hands that guide them towards a brighter future,” Undersecretary for Operations Atty. Revsee Escobedo stressed.

For more information about LRPO initiatives, visit https://www.deped.gov.ph/learner-rights-and-protection-office/ or email at weprotectlearners@deped.gov.ph or contact (02) 8637-2306 and (02) 8632-1372, 0917-572-0088.