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Saturday, January 14, 2017

Beko Philippines Holds Kick Your Way to Barcelona Qualifying Round


Wazzup Pilipinas!

Beko Philippines earlier conducted its Kick Your Way to Barcelona qualifying round to determine the finalists for February 10, 2017 where the emerging winner will fly to Barcelona to witness the FC Barcelona football game and enjoy 5 days and 4 nights of an all expense paid tour of Barcelona, Spain.

The qualifying round was held at Sparta Philippines located along Pioneer street in Mandaluyong on January 14, 2017. It was participated by a mixed crowd coming from both newbies and professionals. I was also among the participants but was not lucky enough to qualify.

The top qualifiers were able to shoot 3 points as the highest, while the rest of the qualifiers had one goal. Out of around 30 participants, around 10 qualifiers emerged to compete again for another elimination round.

One one participant was able to shoot the ball on the first round, while less than 10 were able to get a goal on the second round of the qualifying event. I am just glad that a friend made it into the qualifying round as this guy is really so eager in joining similar competitions especially those that are conducted online. This is not the first time that he was lucky enough to get in as among the finalists and he has also even won and joined international competitions for lucky social media followers of different companies or brands.





Congratulations to all the finalists who will once again undergo another challenge to finally award the top participant who will surely enjoy Barcelona, Spain so much!!

The opportunity to watch the FC Barcelona game and mingle with the players is rewarding enough, the added tour is a big bonus of course!

This promo is Beko Philippines' way of reaching out to its followers and patrons as it actively promotes its recently launched Facebook page. 


Aside from this promo, they also have one intended for the buyers who purchased Beko appliances. One of these buyers will get a chance to win two slots for a similar prize, so it is safe to assume that they will be joining the winner of the Kick Your Way to Barcelona challenge.

Get to hear more about it from the video interview above.



For more information, I have attached the official press release from Beko Philippines below:


BEKO STRENGTHENS PRESENCE IN THE PHILIPPINES WITH LAUNCH OF ITS FACEBOOK FAN PAGE & “KICK YOUR WAY TO BARCELONA: THE BEKO GRAND KICK-OFF CHALLENGE”


BEKO, one of the largest home appliance brands in Europe, is finally in the Philippines.  Entering the Philippine market in July of 2015 and exclusively available in select SM Appliance Center stores, BEKO provides an innovative and reliable range of kitchen and home appliances which make consumers daily lives easier.

BEKO: The Official Partner of the Everyday

The consumers' way of living has evolved throughout the years.  While consuming, this “smart generation” also wants to save.  They do not want to waste natural resources, their time, and family budgets. On the other hand, they also do not want to compromise on quality, technology and design.

BEKO gets inspired by this generation’s changing needs and lifestyles and strives to give them the best and most beneficial solutions through innovative products.  By listening to millions of consumers in more than 100 countries, BEKO has developed various smart solutions to cater to the needs of different people, different cultures, and different ways of life

With its wide range of kitchen and laundry appliances, BEKO never stops thinking about innovations and novel ways to overcome challenges.  BEKO also respects the environment by offering resource-efficient and environmentally friendly products with superior technologies and stylish design.

Given all these, BEKO prides itself as the official partner of all the stories of your house.  We’re your partner in the best moments, like when you’re celebrating with your friends, and we also stand by you in your not so good moments, to help you get over them in the best possible way.  We’re the official partner of the families that don’t surrender, that build a good team and that know how to enjoy every moment that happens at home.

BEKO Philippines in Facebook and partnership with FC Barcelona

Recognizing that, nowadays, social media (particularly Facebook), is a regular person’s partner in his daily life, Beko Phillippines has recently launched the Beko Philippines official fan page (@BekoPH).  The page, which has now close to 23,000 fans and is still growing, serves as Beko Philippines’ strongest communication platform to its customers and target clientele.  Apart from showcasing the brand’s products, the page also provides useful information on how Beko can be the official partner of the everyday of the Filipinos.  Beko’s Smart Tips range from how to organize one’s refrigerator reduce food wastage to how to keep cake slices fresh.

As the brand’s window to the digital world, the Beko fan page is administered by its able digital media team who also addresses customer service concerns—a committment Beko has to every Filipino partner.  Beko Philippines also encourages everyone, through its Facebook page, to visit its website (www.beko.ph) to know more on how Beko can make the average Filipino’s life easier and stress-free.

Alongside Beko’s presence in social media is its advertising campaign to support its global Premium Partnership with FC Barcelona. The campaign, which celebrates team spirit, features FC Barcelona’s best known football players including Lionel Messi, Neymar Jr., Gerard Piqué, Luis Suárez and Andrés Iniesta working together, both on the pitch and at home, and showing how they inspire and support each other as a team. Barcelona’s winning spirit is captured perfectly, showing fans how team spirit really can implement change for the better.

“Kick Your Way to Barcelona” with BEKO & FC Barcelona

As part of this global partnership and to strengthen the recently launched Facebook fan page, BEKO Philippines is holding the activation promo Kick Your Way to Barcelona: The BEKO Grand Kick-off Challenge.”  The promo is open to everyone who has a valid passport (except for professional football players).   For one to join, he or she must do the following:

            Step 1: Like BEKO Philippines’ Official FB (facebook.com/BEKOPH) account and Like the             BEKO Kick Your Way to Barcelona FB post;

            Step 2: Register at www.plugnplay360.com/kickyourwaytobarcelona (micro site) with his/her             complete name, address, contact number, email and FB username; and

            Step 3: Upload a creative photo of one’s self or with friends with a caption that says-             #HelloBekoPH and press the Submit Entry button.

The Facebook Contest ran from December 1 to January 7, 2017, attracted a number of participants who come from different backgrounds and representing Beko’s target market profile.  They will gather on January 14, 2017 for the Kick-Off Challenge qualifier with which each participant will be given three (3) attempts within one (1) minute each to try and kick a ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet.   There shall be a knock-out phase and only the top 10 participants who successfully made the most number of goals shall move-on to the final round.

During the Final Round on February 10, 2017, the top 10 participants shall be given three (3) attempts within one (1) minute each to try and kick the ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet. The participant with the most goals shall be declared the grand winner. In case of a tie, the shoot around with 3 attempts and one minute limit shall be repeated until one emerges as the grand winner.

The top 10 finalists will each be given a specially designed BEKO FC Barcelona Gym Bag.  Sparta Philippines, the country’s only indoor football pitch located in Mandaluyong City, is the official venue partner of the activation.

The winner will receive a plane ticket for one (1) to Barcelona, Spain, a ticket to an FC Barcelona match to be held at Camp Nou, hotel accommodations, and city tour.

Alongside this activation, BEKO Philippines also runs the Witness the Victory 2.0!Experience Camp Nou and Enjoy Barcelona for Free promo.  Now on its second year, the raffle promo runs from November 15, 2016 until January 31, 2017 and is open to all buyers of BEKO products. 

Two (2) winners will be drawn and each will enjoy a trip for two (2) to Barcelona, Spain to watch an FC Barcelona match live in April 2017.  The tax free prizes include Two (2) Round Trip Tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona City Tour, and Two (2) La Liga Match Box Tickets.


To know more about Beko and Beko Philippines, like the Beko Philippines fan page (@BekoPH) or visit the website at www.beko.ph.

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