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Friday, September 30, 2016

The Hair Laboratory with L'Oréal Professionnel's Style My Hair App


Wazzup Pilipinas!

L'Oréal Professionnel launches the Style My Hair app, eliminating pre-hairstyling jitters for good.

We've all had this hair dilemma: we spend months pining over a hairstyle and hair color we want to try, until salon day comes and the crippling fear of making a mistake forces us to stick to the usual. For women, a new 'do gone wrong is almost as good as fatal—it's enough to jolt them out of being adventurous and going for what they know works. However, the non-commitment to new hair may finally change as L’Oréal Professionnel launches its newest hairstyling app, Style My Hair.

It's the stuff hair dreams are made of: Style My Hair contains an extensive catalog of hairstyles and hair colors that users can virtually see on themselves as they upload a photo to which their chosen hairstyle and hair color is digitally rendered. Simply put, women can see the result of their chosen hairstyle and hair color even before they proceed with having them done, totally eliminating the fear of choosing a look that doesn't end up suiting them well. The Style My Hair app is more than a hairstyle and hair color test lab, however, as its social media and hair maintenance components make it an all-around go-to resource for all things hairstyle. Users can share all their looks in their very own hair gallery, and view the necessary L’Oréal Professionnel hair care products to help them maintain their chosen look.

The vast collection of looks featured on the Style My Hair app are powered by French fashion and beauty website PureTrend, who also provides a substantial in-app discussion of each look. Looks are trend-based, and can be personally curated by users through an accessible "like" button. The Style My Hair app virtually simulates the salon experience, as users can also modify their choices based on cut, color, color intensity, and hair length. Finally, users can simply tap on the Find My Hairdresser option to locate the nearest L’Oréal Professionnel hair expert that could execute their virtual hair look in real life.


The Style My Hair app is the first step to a total L’Oréal Professionnel in-salon experience. L’Oréal Professionnel hair experts are geared to fire up the app as they meet their salon clients, taking them through discovering possible hair looks they can do for their styling session. This makes each salon experience a new and exciting one, where women no longer dread a new hair look that doesn't end up suitable for them.

The Style My Hair App is available for download in Android 4.0 phones and on the App store, for IOS 7.0 and above. The app will also be used to aid L’Oréal Professionnel hair experts in prescribing looks for their clients.

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