BREAKING

Connect With Us

Friday, July 1, 2016

Shades of Unlimited


Wazzup Pilipinas!

As we get closer and closer to the Olympic Games this 2016, our friends from the Swoosh are releasing a new signature colorway for their latest products.

In anticipation of the quadrennial games, Nike's design team looked into the flow of athletes' bodies while in motion. This then directed their minds and imaginations to tropical rainforests and the fauna that live in those kinds of environment. They looked into images and films of birds in the air including close-ups of their iridescent wings while also taking into account insects that arranged like precious jewels.

All these inspired the company's vibrant summer palette, led by the new signature unlimited colorway - a gradient fusion of Nike volt and hyper-punch pink.

This unlimited colorway makes up the uppers of the season's footwear, including all the track and field silhouettes. Volt, Nike's signature bright yellow hue, can be found on the toe in order to immediately catch the human eye. With yellow being the most visible color the our eyes and volt the most visible version of yellow, it definitely makes a statement. In this case with Nike, that statement happens to be SPEED. The Hyper-punch pink combined with the volt at the mid-foot and saturating towards the heel, mimics the optic blur of a breakneck runner.

While in motion, these brilliant colors aim to paint not just a subtle glowing path to represent the wearer's unlimited athletic abilities but also the way in which Nike looks at our world: one that is bursting with unlimited inspiration and design possibilities.

The unlimited colorway will be available starting August 4th at nike.com and select retailers globally. Please stay tuned as to the availability of these products commercially here in the country.
At Nike, the phrase “be a sponge” is often bantered about. Mark Parker, President & CEO, NIKE, Inc., has noted the eyes-open mandate as a habit he picked up as a child, when he would take long walks with his grandmother and soak up the natural world — plants and rocks, seeds and bugs. This attentive observation is shared by Nike designers, who consciously connect to the world around them. They interact with athletes, view art and travel the globe to activate their imaginations and inform their creations — a dynamic blend of influences that has recently taken on a vivid tone.

Artwork by Christopher Marley from "Pheromone"
In anticipation of the summer’s competitions, the company’s color design team first considered the flow of the body in motion. Imagining athletes’ travel then directed their minds to tropical rainforests and the fauna that thrives in the environment: birds, with their attention-grabbing, color-shifting feathers; beetles, with their futuristic shining shells. Absorbing these inspirations prompted an exploration of artwork. The designers pored over images and films of birds in flight, close-ups of their iridescent wings and insects arranged like precious jewels.

These colorful influences ring out into the company’s vibrant summer palette, led by Nike’s new signature unlimited colorway and extending to its exploration of national shades, which broaden traditional flag tones to both their brightest and their deepest extremes.

Artwork from "D&AD13"


Artwork by Andrew Zuckerman from "Bird"
A gradient fusion of Nike volt and hyper-punch pink, the unlimited colorway adorns the uppers of the season’s footwear, including all of its track and field silhouettes. Volt, the company’s celebrated bright yellow hue, defines the toe, immediately catching the eye — yellow is the most visible color to the human eye and volt is the most visible version of yellow, which means it makes a statement. In the case of Nike, that statement is speed. Hyper-punch pink, when mixed with volt at the mid-foot and saturating as it approaches the heel, mimics the optic blur of a breakneck runner. It also harmoniously pairs with the footwear’s metallic spike plates, which — like those aforementioned beetle shells — feature an iridescent flash that shimmers silver, purple and blue. 

The Nike Flyknit Elite, Nike Train Ultrafast Flyknit, Nike LunarEpic Flyknit, Nike Air Zoom KD9, Nike Free TR Focus Flyknit and NikeCourt Air Zoom Ultrafly are available August 4 at nike.com and select retailers
The Nike Air Zoom Pegasus 33, Nike Free RN Motion Flyknit, Nike LunarEpic Flyknit, Nike LunarEpic Low Flyknit, Nike Air Zoom All Out, Nike Free RN Flyknit, Nike Free RN and Nike LunarGlide 8 are available August 4 at nike.com and select retailers
The Nike Air Zoom Pegasus 33, Nike Free RN Motion Flyknit, Nike LunarEpic Low Flyknit, Nike Air Zoom All Out, Nike LunarEpic Flyknit, Nike Free RN Flyknit, Nike Free RN and Nike LunarGlide 8 are available August 4 at nike.com and select retailers
In motion, these brilliant colors appear to paint a subtle glowing path, representing not only its wearer’s unlimited athletic abilities but also the way in which Nike views the world: bursting with unlimited inspiration and design possibilities.


Commitment to Sustainability

Flyknit technology engineers every stitch of a shoe upper to deliver maximum performance while producing 60% less waste than traditional cut-and-sew methods. Since 2012, the technology has reduced nearly three and a half million pounds of waste. At this summer's competition, more athletes than ever before will be wearing Nike Flyknit.

Approximately 71% of Nike footwear and apparel products contain recycled materials, in everything from apparel trims to soccer kits to Flyknit yarns. For example, since 2010, Nike has transformed more than three billion plastic bottles into recycled polyester for use in Nike performance products. Learn more about Nike Grind, a palette of premium recycled and regenerated materials, here.

About ""

WazzupPilipinas.com is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes WazzupPilipinas.com a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.

Post a Comment

 
Copyright © 2013 Wazzup Pilipinas News and Events
Design by FBTemplates | BTT