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Friday, May 27, 2016

#YouThinkYouCan Do Anything with the New Cadbury 5Star

Wazzup Pilipinas!

Dare to break out of your comfort zone and prepare to take on the world, the universe rather, with a little push to go on full from the newest, craziest, chocolatey goodness of Cadbury 5Star.

At a recent launch held on May 27, 2016 at the Glorietta Activity Center in Makati city, we were treated to the newest product from Mondelez Philippines, makers of our favorite Cadbury Dairy Milk and Toblerone chocolates.

As expected, lots of Cadbury 5Star chocolate bars were being given away to the attendees of the event by simply doing the challenges. They get the chance to win loot bags from Cadbury 5Star if they post their challenge online and gets chosen as a lucky winner.

Cadbury 5Star offers a new chocolate experience but with the familiar, velvety smooth Cadbury milk chocolate wrapped neatly around an exciting blend of gooey caramel and a soft chocolatey center. We could feel the crunch of the crispy biscuits inside which makes the experience totally awesome! This particular brand of chocolate is available in two sizes (15g and 35g) for P10 and P34 each.

The world is our playground but the last thing anyone wants is to find themselves doing the exact same thing every day. The world is bigger than what we see, so we shouldn’t just waste it on what we already know, or what we've been doing as an everyday routine.

With one bite of the new Cadbury 5Star, you’ll think you can do anything that you might just want to pack your bags, travel the world, become fearless and daring, and do some of the things on your bucket list.

As per my research online, Theobroma Cacao, the Latin name for chocolate, means “Food of the Gods” for a reason. Chocolates are energy-rich food that naturally gives us the boost to take us beyond even our limits. This is because of the ingredients like cocoa that contributes various minerals—magnesium, phosphorus and potassium—needed for the optimum function of the body's various systems. Chocolate affects our brain by causing the release of the “happiness neurotransmitters” – serotonin, dopamine, and endorphins. Like coffee, chocolate is also a potent source of polyphenol antioxidants. Cacao exerts a systemic effect on the body, with benefits ranging from improved healthy blood flow and cognition to beneficial alterations in gut bacteria!

I would love to go on with the many benefits but that would require more than just one blog post. For more information, please refer to this link.

Cadbury 5Star Ambassadors - Alex Diaz and Arisse de Santos
Host of the event: Cadbury 5Star Ambassadors - Alex Diaz and Arisse de Santos
Cadbury 5Star Celebrity Challenge - Walk on Chocolate
#YouThinkYouCan finish a giant Cadbury 5Star?
#YouThinkYouCan lift a giant Cadbury 5Star?
Alex Diaz - one of the ambassadors of Cadbury 5Star
Arlene Amante, Barnd Manager of Mondelez International makers of Cadbury 5Star
Together with the launching of its new chocolate bar, the brand also introduced the three young Ambassadors of the brand—actor, Alex Diaz, VJ Robi Domingo, and lifestyle blogger, Arisse de Santos—who exemplify the adventurous and go-getter young millennials of today. Robi was not present during the launch but other celebrities were there to also do the challenge of the day - walk on chocolate! Celebrity guests were Axel Torres, Patrick Sugui, Richard Juan, Ryan Sy and Markki Stroem.

We later realized that the trick to successfully walk on chocolate is to do it the "Running Man" way!

Markki Stroem came late so he had to do the challenge by himself. Though he was very successful in walking on chocolate as can be seen on the video we uploaded containing the highlights of the launch.

Just some of the Wazzup Pilipinas team with the giant Cadbury 5Star
Below are some information about the brand ambassadors:

Alex Diaz is a Scottish-Filipino who started out as a commercial model and a radio jock. Living in Canada for a couple years, he decided to come back to Manila to pursue a career in acting and hosting. From auditioning for a teen reality show to landing supporting roles in high-rating teleseryes, Alex has really come a long way. Despite his achievements, Alex wants to do more and would like to make a name in the entertainment industry. Alex believes in the hashtag #YouThinkYouCan!

Speaking of hosting, before being well-known in TV hosting; Robi Domingo was the first runner-up winner of the popular reality show, Pinoy Big Brother Teen Edition in 2008. Graduating with a degree in BS Health Sciences, this talented young man was set to become a doctor. But things took a different turn as an influx of hosting offers came his way. Fronting various top rating shows, Robi is definitely now one of Philippine TV’s top rising hosts. From med student to TV host, Robi showed that when #YouThinkYouCan, you do!

From TV to internet, our third Ambassador is a young blogger and the writer behind “Love, A”. Arisse de Santos is a lifestyle blogger who considers her blog like her diary. Her style of writing makes her readers feel like they are being brought along her encounters and discoveries in the areas of beauty, fashion and travel. Outgoing and adventurous, Arisse enjoys meeting people from different walks of life. #YouThinkYouCan be like Arisse?

Mondelez Philippines Chocolates Brand Manager Arlene Amante expressed, “We see our Brand Ambassadors as energetic young millenials. They’re active, confident, and they live their lives to the fullest. Making them true ambassadors of the Cadbury 5Star spirit of #YouThinkYouCan. “#YouThinkYouCan is a movement,” ends Amante. “A call to make the most of every moment, to be empowered to do what you love through Cadbury 5Star!”

With the ambassadors and celebrities leading the public in walking, running and dancing on a pool of melted chocolate-like concoction, Cadbury 5Star was the first in the country to do the "#YouThinkYouCan Walk On Choco?" Challenge.

Official Hashtags: #Cadbury5Star #GoFullOn #YouThinkYouCan

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