We would like to congratulate Dickies for having ABS-CBN Kapamilya's sensual teleserye seductress Arci Munoz (from the recently concluded Pasion de Amor TV series) aka Ramona Thornes, headbanging vocalist of the heavy metal rock band Philia for being their Dickies Intimates brand ambassador.
Dickies Intimates, formerly known as Dickies' Girl, is the new line of lifestyle underwear from Dickies or formally known as Williamson-Dickie Mfg. Co., a global street wear brand offering a broad spectrum of garments.
Arci is the new face, or should I say body, of Dickies Intimates. A very revealing launch was held on March 30, 2016 at the Skye Lounge at the rooftop of W Building in BGC Tagig city to formally introduce the new line of underwear.
According to Arci, the new line of lifestyle underwear really represents the women of the new generation who are bold, sexy and conservative at the same time. Indeed, this lady was both liberated in flaunting herself wearing the undergarments while modeling infront of media and photographers but then she was somewhat shy during the interview portion while she was up front wearing the same outfit during the fashion show along with some other models who showed off the other underwear designs.
Arci Munoz is somewhat the opposite of Ramona Thornes as revealed by the Dickies Intimates brand ambassador. Ramona Thornes has a fierce and rugged personality while we all know Arci Munoz as the softer and more feminine yet sultry side of her aura.
There were also Dickies products available during the event where attendees were also treated with freebies through gift vouchers given by Dickies. I got myself the XL briefs (various colors) and the black undershirts. Dickies also gave a customized headset which was available in black or pink.
Jerry Cheng, President of Dickies Philippines, shared a few words before the event finally revealed the underwear line via a fashion show participated by a few more models, and the most exciting part was the entrance and walk of Arci Munoz herself.
Jerrinah Cheng, Marketing Manager of Dickies Intimates joined Arci and the equally sultry DJ host of the night during the media Q&A.
The event was capped off by three powerful song performances from Arci Munoz and her Philia band.
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