SM Supermalls' Bold New Era: All for You

Wazzup Pilipinas!? 

In an era defined by constant change, one name in the Philippines has become synonymous with continuity, community, and retail leadership: SM Supermalls. As it celebrates its 40th anniversary, SM is not just looking back at its legacy but is charting a bold new course for the future of retail. From its humble beginnings with the opening of SM North EDSA in 1985, which fundamentally changed how Filipinos shopped and connected, SM has grown into a vast network of 88 malls that welcome millions of visitors weekly. Now, it is poised to enter a "New Era," promising to transform its entire portfolio into smarter, greener, and more people-centered destinations by 2030.

A Bold Vision for the Future

SM’s ambitious roadmap is a testament to its commitment to innovation and growth. The company plans to deliver one flagship mall every year from 2026 to 2030. These landmark projects are designed to be more than just shopping centers; they will be "ecosystems" that blend shopping, dining, culture, and community, serving as anchors for regional economies.

The list of upcoming flagship destinations is a clear sign of this vision in action:

SM Sta. Rosa (Yulo) in Nuvali, set to open in 2026 

Harrison Plaza in Manila, scheduled for 2027 

SM Malolos in Bulacan, planned for 2028 

New malls in Cavite (2029) and Pasay (2030) 

Beyond these new developments, SM is making a massive investment of over PHP 150 billion to redevelop 16 major malls and build 12 new lifestyle malls. These redevelopments will modernize existing malls with features like open-air promenades and sustainable designs, ensuring every SM mall becomes a vibrant and green space.

A Legacy Built on Trust and Partnership

At the heart of SM's success is a simple yet powerful philosophy: "success is shared". According to Steven T. Tan, President of SM Supermalls, the company was built on a foundation of trust and collaboration with its tenants, partners, and communities. This guiding principle has enabled SM to grow alongside its partners, making it a beloved retail channel woven into the daily lives of Filipino families for four decades.

This spirit of partnership is reflected in the "New Era" vision. SM is evolving its retail ecosystem to be more tenant-led, offering dynamic formats and collaborative platforms to ensure that its partners also succeed. As Tan puts it, this new phase isn't just about building more malls; it's about "creating destinations that matter" and modernizing the ones people already love.

More Than Just a Mall

SM's new vision goes beyond physical expansion. It represents a commitment to adapt, innovate, and create experiences that matter to Filipino families. With a focus on sustainability, the new developments will incorporate smarter designs and renewable energy. The ultimate goal is to build the next generation of malls for the next generation of Filipinos.

As SM celebrates its 40th anniversary, it is honoring this legacy with over 4,000 exclusive deals in collaboration with its partners across all 88 malls. It's a grand celebration that underscores the company’s unique position as a community builder and a symbol of continuity for generations. In the end, SM's promise is straightforward: "Everything we do is all for you".

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