HIMBON: The Negros Trade Fair Brings Heritage and Innovation to the City

Wazzup Pilipinas!? 

Negros is making its way to the city with HIMBON: The 39th Negros Trade Fair, making its historic debut at the SMX Convention Center in SM Aura from September 23 to 28. This event, one of the country's longest-running provincial trade fairs, is a vibrant gathering that celebrates the rich heritage, creativity, and resilience of the Negrense people. It's a must-experience event for foodies, fashionistas, and lifestyle lovers alike.

A Culinary Journey from Heritage to Modernity

Prepare for a gastronomic adventure that blends traditional Negrense flavors with modern, world-class culinary techniques. At the recent media launch, two rising Negrense chefs, Cara Davis and Luis Locsin, gave a glimpse of what's possible.

Chef Cara Davis of Halong, Makati, trained in Michelin-starred kitchens from New York to San Sebastián. She now masterfully fuses her Mexican culinary background with bold Asian flavors. Attendees can look forward to her inventive dishes, such as uni toast with foie gras and crab aligue pavé.

Chef Luis Locsin, a CIA-trained private dining star, has honed his skills in global kitchens like Jean Georges NYC and Bali. His charcuterie spread at the launch, featuring Negros blue cheese and Don Papa rum pâté, showed a perfect blend of global training and local pride.

Beyond these innovative creations, the fair is a treasure trove of artisan sweet and savory favorites. You can stock up on iconic flavors like Mumshies’ delicacies, Virgie’s home-made mango tarts, and Ereneta-Manaloto’s bottled Chorizo de Bacolod.

The Art of Handcrafted Living 

The Negros Trade Fair showcases the incredible artistry and craftsmanship that define the province. This is where heritage and modernity walk hand-in-hand.

Fashion & Accessories: Discover beautiful Handwoven Hablon and hand-smocked dresses, alongside chic pieces made from tropical fibers. These garments are perfectly complemented by striking local jewelry and artisanal accessories, proving that tradition can be stylishly reimagined for today's wardrobe.

Home & Lifestyle: Negrense artisans transform natural fibers like pandan, bamboo, and buri into elegant accents for the home. The fair offers design-forward décor and furnishings that infuse modern living spaces with timeless Negros craftsmanship.

A Celebration of Culture and Community

More than just a shopping event, HIMBON is a cultural celebration. "Himbon" itself means "to gather," and this fair is a true coming together of food, fashion, and heritage. You can sip on Don Papa rum and locally crafted wines while live acoustic music fills the air, bringing the warmth of Negros hospitality to the city.

The fair also invites you to experience Negros firsthand, with showcases of pristine beaches, heritage haciendas, and food tours that might just inspire your next adventure. As you explore, be sure to capture every moment and share your experience with #HimbonMoments.

Don't miss this opportunity to taste, shop, and celebrate the best of Negros. The 39th Negros Trade Fair is happening from September 23–28 at the SMX Convention Center, SM Aura.

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