Maxicare Ushers in a New Era of Dental Care with AI-Powered Agentforce

Wazzup Pilipinas!? 

Manila, Philippines — September 10, 2025.

Healthcare in the Philippines is on the cusp of transformation, and leading the charge is Maxicare Healthcare Corporation, the country’s premier health maintenance organization (HMO). With over 38 years of experience in providing innovative and comprehensive healthcare solutions, Maxicare has taken a groundbreaking step: deploying Agentforce in Service Cloud. This move is not just about technology adoption—it is about reimagining how Filipinos experience healthcare, starting with something as critical yet often overlooked as dental care.

A Seamless Path to Dental Care

Traditionally, securing a Letter of Authorization (LOA) for dental treatment has been a frustrating process for many patients and clinics alike. Lengthy forms, manual verification, and delayed approvals often stood in the way of immediate care. But now, Maxicare’s integration of Agentforce, Salesforce’s AI-driven digital labor solution, changes the game.

With this system, over 720 partner dental clinics nationwide can initiate LOA requests through intelligent AI agents. Clinics receive automatic notifications once requests are approved, eliminating paperwork bottlenecks and ensuring patients get the care they need without delay.

For Maxicare’s 1.8 million members, this means peace of mind: knowing that dental treatment—often the first line of defense for broader health issues—will no longer be postponed by bureaucracy.

Transforming the Patient Experience

The adoption of Agentforce represents far more than process automation. It is a shift toward personalized and proactive healthcare. Agentforce not only generates LOAs but also updates patient profiles in real time, keeping Maxicare’s contact center agents fully informed. This empowers human staff to focus on complex and urgent cases while AI seamlessly handles routine tasks.

"We are constantly seeking innovative ways to deliver on our mission of providing peace of mind through quality healthcare to our members," said Fiona Victoria, Chief Operating Officer of Maxicare. "As the first Philippine-based HMO to adopt Agentforce, we aim to streamline operations, empower partner clinics, and enhance member care. This is a significant step in ensuring Maxicare remains the Filipinos’ preferred healthcare partner."

Meeting the Demands of a Changing Healthcare Landscape

The Philippines’ healthcare system has long faced challenges—unequal access, strained resources, and gaps in efficiency. The Department of Health itself has acknowledged these gaps, underscoring the urgency for modernization.

By embracing Agentforce, Maxicare demonstrates how technology and human expertise can complement each other, closing those gaps and offering faster, smarter, and more reliable care.

"The healthcare industry is undergoing a massive transformation, and companies like Maxicare are at the forefront of this change," said Abraham Cuevas, Regional Vice President and Country Manager, Philippines, Salesforce. "By deploying Agentforce, Maxicare is not just automating processes; they are augmenting their human teams. This powerful blend of AI and human expertise will deliver efficiency, personalization, and stronger patient relationships."

A Future of Worry-Free Healthcare

For millions of Filipinos, healthcare is not just about treatment—it’s about trust and assurance. Maxicare’s latest initiative reinforces its reputation as the country’s most reliable HMO, proving once again that innovation is not a buzzword but a responsibility.

By automating dental LOA approvals, Maxicare has taken a bold leap toward its mission of providing worry-free healthcare. For its members, it means faster relief, smoother processes, and better outcomes. For the nation, it sets the benchmark for what next-generation healthcare can—and should—look like.

As Maxicare continues to integrate advanced AI systems, the message is clear: the future of healthcare in the Philippines will be smarter, more accessible, and undeniably more humane.

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