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A groundbreaking report reveals why we're losing the fight for planetary health—and it's not because we don't know enough
Rotterdam, October 9, 2025 — The science is settled. The evidence is overwhelming. Climate change, biodiversity collapse, and environmental degradation are accelerating toward catastrophic tipping points that threaten human survival itself. So why aren't we acting with the urgency this crisis demands?
The answer, according to a explosive new report launched at the Planetary Health Annual Meeting in Rotterdam, is startling in its simplicity: We have a communication problem, not a knowledge problem.
"We know the science," declares Prof. Dr. Jemilah Mahmood, Executive Director of the Sunway Centre for Planetary Health. "What we lack is a shared story that resonates across communities, cultures, and decision-makers."
The Deadly Gap Between Evidence and Action
The report, Voices for Planetary Health: Leveraging AI, Media and Stakeholder Strengths for Effective Narratives to Advance Planetary Health, delivers a sobering diagnosis: while scientists have meticulously documented the interconnected crises threatening our planet, their message has become fragmented, inaccessible, and drowned out by the deafening roar of misinformation.
The result? Public discourse lags far behind scientific consensus. Trust in expertise erodes. Political will evaporates. And misinformation spreads faster than truth—a dangerous pathogen in the information ecosystem that undermines the collective action we desperately need.
This isn't just academic hand-wringing. The stakes couldn't be higher. As Dr. Rachel Marcus of the Planetary Health Alliance puts it bluntly: "The ecological crisis is a global health and human survival crisis. To safeguard a liveable future, we must come together across borders and silos."
A Crisis Told in a Thousand Fragments
One of the report's most damning findings is how fragmentation is killing our chances of survival. Climate change, biodiversity loss, food insecurity, pollution—these aren't separate crises happening in parallel. They're interconnected facets of a single catastrophic breakdown in the relationship between human civilization and the planetary systems that sustain us.
Yet we continue to discuss them in silos. Environmental organizations talk about nature. Public health officials focus on disease. Agricultural experts worry about food security. Each group speaks its own language, uses its own data, appeals to its own audience.
"Current efforts are siloed by sector and discipline, limiting reach and effectiveness," the report warns. This fragmentation obscures a fundamental truth: protecting ecosystems is inseparable from protecting human health. They are the same thing.
From Abstract Data to Human Stories
Perhaps the most powerful insight in the report is its emphasis on lived experience. Abstract statistics about parts per million of atmospheric carbon or projected temperature increases by 2100 fail to move people. They're too distant, too technical, too divorced from everyday reality.
But stories of climate-related illness? A farmer watching crops fail for the third year running? Families forced to migrate from lands their ancestors inhabited for generations? Children losing cultural identities as traditional ways of life become impossible? These narratives make the crisis real and immediate.
"The challenge for planetary health communication is not a lack of evidence but the distance between that evidence and people's lived realities," explains Tina Purnat of the World Health Organization and European Public Health Association.
The report calls for planetary health advocates to bridge this gap—to connect the dots between global frameworks and local realities, helping communities see themselves within planetary health narratives rather than as distant observers of someone else's problem.
Youth Voices: The Untapped Power
Young people emerge in the report as both critical audience and powerful communicators. They're digital natives who understand instinctively how to craft compelling narratives for social media. They're the generation that will inherit the consequences of today's inaction. And they're increasingly angry, mobilized, and ready to demand change.
"Partnerships and co-design are imperative," insists Dr. Omnia El Omrani of Imperial College London and the International Federation of Medical Students' Associations. "Planetary health advocates must understand the experiences, knowledge and needs of young health professionals."
Supporting and amplifying youth voices, especially through digital platforms, isn't just good strategy—it's essential for transforming planetary health from an abstract concept into a movement that can mobilize the massive collective action needed for survival.
The AI Double-Edged Sword
Artificial intelligence looms over the entire landscape of planetary health communication like a storm cloud that could bring either devastating floods or life-giving rain. The report doesn't shy away from AI's darker potential: amplifying misinformation, deepening inequality, and giving powerful actors new tools to manipulate public opinion.
But it also recognizes AI's transformative potential. When used responsibly and ethically, AI can enhance accessibility, break through language barriers with real-time translation, and enable creative storytelling at scales previously impossible. The key word is "ethically"—AI must be deployed in ways that promote inclusion, build trust, and advance equity rather than undermining these values.
Two Strategies, One Movement
The report proposes a sophisticated two-pronged communication approach that recognizes different kinds of communication serve different essential functions.
Strategic communication aims to shape policy, influence decision-makers, and create enabling environments for systemic change. It's targeted, evidence-based, and designed to move the levers of power.
Democratic communication fosters open, community-level dialogue. It builds legitimacy from the ground up, ensures accountability, and creates the broad-based participation necessary for lasting change.
Far from being competing approaches, these strategies are mutually reinforcing. Top-down policy changes without grassroots support are fragile and easily reversed. Bottom-up movements without strategic policy engagement struggle to achieve structural transformation. Both are essential.
Six Principles for Survival
Underpinning all effective communication, the report identifies six guiding principles:
Equity and power-sharing — Marginalised communities most affected by planetary breakdown must actively shape the narrative, not be sidelined by elite voices
Narrative coherence — Telling planetary health as a single, integrated story rather than fragmented crises
Integration across groups and geographies — Connecting diverse stakeholders and bridging local-global divides
Sensitivity to risks — Acknowledging uncertainties and potential harms while maintaining urgency
Grounding in cultural and social context — Respecting different worldviews and values rather than imposing one-size-fits-all messaging
Awareness of ideological comfort zones — Challenging assumptions and reaching beyond echo chambers
"Applying these principles can transform planetary health from an abstract concept into a lived, actionable movement," the report argues.
From Knowledge to Action: The Path Forward
The report doesn't just diagnose the problem—it prescribes solutions. Accompanying the main analysis are nine detailed playbooks tailored for engaging specific stakeholder groups, from policymakers to business leaders to media professionals. There's also a comprehensive monitoring and evaluation framework to help organizations assess the effectiveness of their communication efforts.
"What's missing in the current information landscape is a clear translation of planetary health risks into sector-specific business risks and value pathways," notes Prof. Pervaiz K. Ahmed of Sunway University's Institute for Global Strategy and Competitiveness. The playbooks aim to fill precisely this gap—providing clear, actionable guidance for different audiences.
Johan Rockström of the Potsdam Institute for Climate Impact Research issues a rallying cry to his fellow scientists: "We in the science community have a responsibility to communicate science. Now is the time for science to step up."
But this isn't just a challenge for scientists. As Dr. Maria Chansky of PlushCare reminds us: "Persistence is key. The goal of planetary health is for the long haul. Communications need to be repeated over and over for real impact."
A Catalyst for Change
Jayalakshmi Shreedhar of Internews, which implemented the research, frames the stakes with crystalline clarity: "Communication is not just a tool; it is a catalyst for change. By speaking with courage, coherence, and compassion, and equipping all actors to tell inclusive stories, we can turn knowledge into action and ensure no voice is left behind."
This is the fundamental promise—and challenge—of the report. We already possess the knowledge needed to understand the crisis. We have the technological tools to communicate effectively. What we need now is the will to unify our message, coordinate our diverse voices, and speak with sufficient clarity and urgency to cut through the noise.
The planetary health community must align, the report insists. Effective, consistent, inclusive communication can mobilize the collective action needed to safeguard a liveable future for all.
The Clock Is Ticking
As the delegates at PHAM 2025 in Rotterdam absorb the implications of this landmark report, one truth stands out with brutal clarity: we don't have the luxury of more time. The communication gap isn't an academic problem to be studied leisurely. It's an urgent crisis that's costing lives right now and threatening the survival of future generations.
The science tells us what we need to know. The report tells us how to communicate it. What happens next depends on whether we can finally bridge the deadly gap between evidence and action—before it's too late.
The full report "Voices for Planetary Health: Leveraging AI, Media and Stakeholder Strengths for Effective Narratives to Advance Planetary Health" along with the companion playbooks and monitoring framework is now available for download.
This research was conceptually developed by the Sunway Centre for Planetary Health (SCPH) at Sunway University, implemented by Internews, and funded by InTent.