A Celebration of Filipino Entrepreneurship: The VIYLine MSME Caravan Rolls into SM City Masinag

Wazzup Pilipinas!? 

The VIYLine MSME Caravan is bringing a vibrant showcase of local entrepreneurship and proudly Filipino products to SM City Masinag from September 17 to 23. This event, a collaboration between VIYLine Group of Companies and SM Supermalls, has become a beloved platform for micro, small, and medium enterprises (MSMEs) to shine.

What to Expect

Shoppers can look forward to discovering a wide range of products that highlight the creativity and resilience of Filipino entrepreneurs. The caravan features everything from beauty and wellness essentials to fashion finds, home must-haves, and foodie favorites.

The week-long event promises a lively atmosphere with interactive booths, meet-and-greets with influencer-entrepreneurs, and special deals that celebrate the best of Filipino MSMEs. The caravan has already made waves in previous stops across Luzon, including SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, Cabanatuan, and Muntinlupa. These earlier events drew enthusiastic crowds eager to support local brands and meet their favorite influencer-entrepreneurs.

Stars and Supporters

The caravan’s success is fueled by the support of prominent personalities. 

VIYLine CEO Viy Cortez–Velasquez has been a key presence, joining merchants and influencers and reinforcing the brand’s commitment to uplifting MSMEs. During an earlier stop in SM City Muntinlupa, popular figures like Toni Fowler, owner of FAB, and Vince Flores made a grand entrance to show their support. Host Tita Krissy Achino and Even PH co-owners Venice Velasquez and Eve Castro were also present, supporting their fellow MSMEs.

The event is not just about shopping; it's a full-fledged experience. The dance group Mastermind, known for their viral dance covers, energized the crowd with a special performance during the opening program. Students, fans, and young shoppers have filled the venues with excitement, eager to catch a glimpse of their favorite celebrities while celebrating the spirit of entrepreneurship.

A Movement to Support Local

According to a spokesperson from SM, the partnership with VIYLine is a source of pride, as it gives MSMEs spaces to "thrive, connect with customers, and grow". SM Supermalls, with 88 malls nationwide, views MSMEs as crucial to their mission, transforming their malls into "launchpads of innovation, creativity, and entrepreneurship". The caravan has proven that "supporting local is not just a trend, but a movement".

Don’t miss your chance to be part of this success story. The VIYLine MSME Caravan will be at the Upper Ground Level of SM City Masinag from September 17 to 23. Come and celebrate Filipino talent while shopping with purpose.

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