Simple Acts, Shared Impact: The SM Green Movement Rallies the Philippines for a Greener Tomorrow

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Amidst growing environmental challenges, SM Prime Holdings, Inc. is taking a stand with the SM Green Movement, a sustainability initiative that reframes the journey to a greener future as a collective effort built on mindful daily choices. It's a powerful call to action that unites the company, communities, and the entire country in the pursuit of a more climate-resilient and prosperous future.

Simple Acts, Shared Impact

The SM Green Movement began as a series of personal stories during the pandemic lockdown, with employees consciously choosing to reduce waste, conserve water, and use energy responsibly. These "simple acts" planted the seeds for something far grander: a movement that transforms ambitious sustainability goals into everyday practices. By focusing on waste, water, and energy, SM Prime inspires everyone—from suppliers and tenants to residents and mallgoers—to play their part in creating more livable, greener cities.

The movement is anchored in SM Prime’s mission to achieve net-zero emissions by 2040, advance water stewardship, and work towards a waste-free future. As Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls, explains, "We’re not just building malls, homes, or offices—we’re building opportunities for everyone to be part of the solution". It’s a powerful message that the most impactful change can begin with the small, everyday choices we make.

The Power of Partnership

At its core, the SM Green Movement is a testament to the belief that lasting change is not a solo endeavor but a collaborative one. The movement's strength lies in its ability to mobilize people around a common cause. SM Prime works hand-in-hand with local government units, NGOs, schools, and community groups to co-create solutions that address both environmental needs and the realities of daily life.

This collective impact is what drives real change. Every recycled bottle, every drop of water saved, and every watt conserved adds up, creating a shared prosperity for generations to come.  For example, SM City Baguio's water treatment facility gives water a second life, while water trucks at the Mall of Asia Complex use 100% recycled water to nourish the greenery. The company also promotes proper waste segregation with clearly marked bins for recyclables, disposables, and compostables, encouraging communities to participate in building a waste-free Philippines.

A Platform for Advocacy and Action

Today, the SM Green Movement is a growing platform for advocacy and action, showing every Filipino that sustainability is well within their reach. Through projects like the SM City Fairview solar photovoltaic (PV) system—the country’s largest rooftop solar PV system on a commercial building—SM Prime demonstrates its commitment to energy efficiency on a massive scale.

With every story, every new supporter, and every green step, the movement continues to expand, reinforcing the simple yet profound idea that caring for the planet and its people starts with the simple acts we choose to do together.

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