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Wednesday, September 10, 2025

Geeks on a Beach 2025: From AI Hype to Hands-On Impact


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Get ready for an electrifying confluence of technology and paradise, as Geeks on a Beach (GOAB) 2025 is set to transform the shores of Mactan, Cebu, into a hub of AI-driven innovation. This year, the Philippines' premier international tech and startup conference is tackling the future head-on, introducing new Artificial Intelligence (AI) tracks designed to propel businesses and tech teams from conceptual hype to tangible, real-world application.




A New Era of AI-Powered Growth

Mark your calendars for 


October 1–3, 2025, at the beautiful JPark Island Resort. GOAB 2025 isn't just another conference; it's a launchpad for actionable strategies aimed at leveraging AI to ignite growth, supercharge efficiency, and spark innovation. Tina Amper, the lead organizer of GOAB, emphasizes the urgency of this transition, noting that while "every company is turning into an AI company," many are grappling with where to start. GOAB's new tracks are crafted to be that definitive roadmap, empowering founders, executives, and tech teams to use AI to enhance operations, boost revenue, and upskill their workforce.




AI Masterclasses: Deep Dives for Every Team

The three-day event kicks off on 


October 1 with a series of masterclasses built for deep, practical learning. Two distinct tracks will run simultaneously, each meticulously tailored to the needs of a different audience:


For Tech & IT Professionals: This track offers hands-on sessions. Attendees will learn to develop AI solutions using Gemini and Google Cloud with Cleo Credo from Full Scale. Carl Angelo Orale of Ticketnation will lead a session on creating practical AI playbooks for achieving tangible business results , while Raven Duran from Symph.co will guide participants on implementing real-world strategies for AI-augmented software development.


For Business, Marketing & Startup Teams: This track focuses on strategic thought leadership. Industry leaders like Mohan Belani (e27 Singapore), Eli Harrell and Gladys Palarca (Emerge.ph), and Robert Cristobal (NxtStory Studios) will share their expertise. They'll cover how organizations can strategically position themselves, use AI for powerful branding and communication, and lead high-performing teams in a rapidly evolving digital landscape.



Zero to Strategy: Your AI Roadmap

On October 2, a pivotal moment arrives with a hands-on workshop led by seasoned AI technology leader Tim Santos. With over 16 years of experience in AI, MLOps, and data science, Santos has a proven track record of bridging the gap between cutting-edge research and real-world enterprise adoption.


His workshop, aptly titled "Zero to Strategy: Building Your AI Roadmap," is designed to help decision-makers and innovators identify critical opportunities within their own organizations. Participants will be guided through a transformative process: turning broad, ambitious ideas into concrete, actionable use cases. You'll leave with a personalized AI roadmap for the next 30, 60, and 90 days. Santos will also provide a data-driven perspective on AI adoption in the Philippines, sharing insights from the Philippine AI Report Survey and highlighting key areas ripe with opportunity.


With its blend of practical learning and strategic insights, GOAB 2025 promises to arm every attendee with the tools and strategies necessary to not just navigate, but to lead the charge in the AI revolution.


Ready to harness the future? Join the movement and secure your spot at this game-changing event. For tickets and more information, visit geeksonabeach.com.

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