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Sunday, June 1, 2025

The Great Lechon Manok Showdown: Which Roasted Chicken Reigns Supreme in Price and Flavor?




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In the ever-sizzling battle of Filipino roasted chicken or lechon manok, price and taste are the two biggest game changers for budget-conscious yet flavor-craving consumers. With so many household names vying for supremacy, one question burns at the heart of every Filipino foodie's mind: Who offers the best lechon manok at the most affordable price?


We now have a price comparison that might just ruffle a few feathers.



The Roasted Chicken Price Chart

Andok’s – ₱399

Baliwag – ₱395

Chooks to Go – ₱345

Marinduqueño – ₱320

Sr. Pedro – ₱309

Landers Superstore – ₱288


The Surprising Underdog: Landers Superstore’s Chicken at ₱288

While the giants of the lechon manok world continue to lock horns over brand loyalty and flavor profile, Landers quietly drops a bombshell with a jaw-dropping ₱288 price tag for a whole roasted chicken. This price undercuts the nearest competitor by ₱21 and beats top-tier favorites like Andok's and Baliwag by more than ₱100.


What’s the catch? For one, Landers is a membership-based warehouse-style superstore, which means access isn’t open to all. But for those with membership cards, this deal is a steal — offering quality roasted chicken at a fraction of the price.


The Classic Contenders: Familiar Names, Familiar Flavors

Andok’s (₱399)

The undeniable heavyweight champ in terms of presence and nostalgia, Andok’s is known for its consistent smoky, savory flavor. But at ₱399, it’s also the most expensive on the list.


Baliwag (₱395)

Not far behind, Baliwag offers a juicier, slightly sweeter profile for just ₱4 less than Andok’s. Some loyalists swear by the skin and the liver sauce, but again, you’re paying top peso for the experience.


Chooks to Go (₱345)

Famously “masarap kahit walang sauce,” Chooks to Go aims to impress with its well-marinated meat and lower price. At ₱345, it’s significantly cheaper than the big two, and a reliable option for those who want value without sacrificing too much on taste.


Local Heroes: Value Without the Hype

Marinduqueño (₱320)

A lesser-known brand on the national scale but rising in local fanfare, Marinduqueño offers a deliciously roasted chicken that doesn’t break the bank. It’s a mid-range marvel for consumers wanting something a little different from the usual commercial flavor.


Sr. Pedro (₱309)

Beloved in Visayas and Mindanao and slowly gaining ground in Luzon, Sr. Pedro remains one of the best bang-for-buck choices. With rich flavor, tender meat, and an iconic red-and-yellow rotisserie setup, it delivers well at a very competitive price.


Final Verdict: Is Cheaper Really Better?

If we’re talking strictly price, Landers emerges as the undisputed winner — a full roasted chicken for only ₱288 is almost unheard of in today’s market. However, the decision ultimately depends on what matters most to the buyer:


Nostalgia and Brand Loyalty? Stick with Andok’s or Baliwag.


Flavor Without Sauce? Go for Chooks to Go.


Local Pride and Affordable Taste? Give Marinduqueño or Sr. Pedro a shot.


Big Savings With Membership? Landers is your roast revolution.


The Bottom Line

In a country where lechon manok is more than just a meal — it’s a weekend staple, a party centerpiece, and a comfort food — this price comparison reveals just how much competition is heating up.


So next time you're craving that golden-brown, juicy roast, ask yourself:

Are you paying for the brand, the flavor, the convenience — or the best deal in town?


Your roasted chicken journey just got a lot more interesting. 🍗💸


Brought to you by Ross Flores Del Rosario, the Wazzup Pilipinas founder, always on the hunt for the tastiest deals and the juiciest stories.


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