BEYOND THE TRADE FLOOR: MAFBEX Fueled by Purposeful Growth

 

Wazzup Pilipinas!?

For nearly 30 years, Worldbex Services International (WSI) has been a driving force in the industry, providing platforms that empower various sectors to gain visibility and showcase their companies both locally and internationally through world-class business-to-business expositions.

With a diverse portfolio spanning multiple industries and hosting sixteen (16) events, WSI continues to lead the way in mounting high-impact trade shows. Among its most prominent events is the Manila Foods and Beverages Exposition (MAFBEX), now celebrating its 19th year.

In line with its growing success, MAFBEX has extended its reach through a regional caravan in MAFBEX Iloilo, Cebu, and Davao which was rebranded to strengthen regional presence while retaining its recognizable tagline, “EAT’S HERE.” As the event prepares for its 20th year, MAFBEX is ready to reach another milestone, further solidifying its reputation as the leading and premier food and beverage trade show in the country.

MAFBEX’s Trademark Initiatives

MAFBEX milestone was made possible by the show's ability to deliver exceptional value to its exhibitors through quality initiatives such as Business Matching. This platform opens doors to new growth opportunities for local and international companies through strategic partnerships and expanded professional networks worldwide.

This initiative opens up numerous opportunities for securing business deals and introducing our local markets to international trade and potential imports. It positions MAFBEX as a vital gateway for international companies seeking access to the Philippine market, while also helping elevate local industries to become globally competitive.

MAFBEX continues to expand its exhibitor lineup each year, attracting both local and international participants. The show has welcomed companies from Poland, South Korea, Taiwan, Belarus, Indonesia, Thailand, India, Japan, Vietnam, and Malaysia, further solidifying its reputation as a globally recognized platform in the food and beverage industry.

MAFBEX’s Social Advocacy

Worldbex Services International (WSI) remains deeply committed to its social responsibility initiatives. A testament to this is MAFBEX’s enduring partnership with the ABS-CBN Foundation, a collaboration that underscores the expo’s dedication to creating meaningful impact beyond business. Through this collaboration, the expo supports the foundation’s various programs.

Mr. Sherwin Hinlo, Head of Operations for Resource Mobilization and Donor Management for AFI, stated that “This support has greatly contributed to the implementation of our advocacies. On behalf of the ABS-CBN Foundation, we are very grateful for the generosity that Worldbex has been giving the Foundation throughout the years.” By aligning with a trusted institution, MAFBEX strengthens its role as a socially responsible event that uplifts lives while promoting industry growth.

A key highlight of MAFBEX’s commitment to social responsibility is its partnership with KAWA Pilipinas, a movement dedicated to addressing hunger through sustainable feeding programs.

By collaborating with MAFBEX, KAWA Pilipinas is able to raise awareness, engage with industry stakeholders, and expand its reach. This partnership reflects a shared mission to celebrate Filipino culinary culture while making a meaningful impact on the lives of underserved communities.

These partnerships initiated by the organization aim to contribute meaningfully to Filipino communities, not only by introducing the show but also by ensuring that these exclusive collaborations create a visible impact. Through shared experiences and opportunities presented during the exposition, communities can benefit and engage in more meaningful ways.

The Manila Foods and Beverages Exposition (MAFBEX) is set to take place from June 11 to 15, 2025, at the World Trade Center Metro Manila, for the benefit of the ABS-CBN Foundation Inc.

To skip the long queues and ensure a seamless entry, visitors are encouraged to purchase their tickets in advance through the official website, worldbexevents.com.

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