Promotional campaign series for Umalohokan Fest 2025

Wazzup Pilipinas!?

For the UMALOHOKAN FEST 2025 in December 2025 with the theme "Environmental Advocates towards a Green Future" featuring digital content creators,. here's a detailed promotional campaign series:

Core Campaign Hashtags:

The drumbeat of change echoes. Umalohokan Fest 2025 is coming. Be part of a Green Future.

#UmalohokanFest2025

#EcoAdvocates

#ContentForChange

#CultureMeetsClimate

#GreenFuturePH (Philippines specific, strong for local advocacy)

Overall Tone: Inspiring, empowering, visually vibrant, authentic, community-driven, and forward-looking.

Phase 1: The "Seed" Phase (July - Early August 2025)

Goal: Announce the event, theme, and date. Generate initial buzz and curiosity.

Key Message: "The drumbeat of change echoes. Umalohokan Fest 2025 is coming. Be part of a Green Future."

Content Focus: Teasers, stunning visuals, introduction of the core concept.

Channels: All social media (Instagram, Facebook, TikTok, YouTube Community Tab), Event Landing Page/Website (essential for all future CTAs).

Official Announcement Video (30-45 sec): (This is the video we discussed earlier!) Fast-paced, visually rich, showcasing traditional performers mixed with subtle environmental elements and quick glimpses of modern creators. Ends with the main poster image, date, and theme.

CTA: "Save the Date! Dec 2025. Visit WazzupPilipinas.com for early bird info."

"Meet the Vision" Social Posts:

Carousel posts on Instagram/Facebook explaining the meaning of Umalohokan (town crier/messenger) and how it connects to being "Environmental Advocates."

Short TikTok/Reel asking "What does a 'Green Future' mean to you?" (encouraging early engagement).

Website Launch: A dedicated, mobile-friendly event website with the main poster, dates, theme, brief overview, and an email signup form for early bird notifications. This is crucial for collecting leads.

Influencer Outreach (initial contact): Start reaching out to prominent Filipino eco-advocates, nature vloggers, and culturally-focused content creators. Introduce the festival and gauge their interest in collaboration for later phases.

Phase 2: The "Roots" Phase (Late August - September 2025)

Goal: Deepen engagement, showcase the "why," and highlight the blend of culture and advocacy.

Key Message: "Culture. Community. Climate. Dive into the heart of change at Umalohokan Fest 2025."

Content Focus: Behind-the-scenes, educational snippets, cultural spotlights, and early creator features.

Channels: Primary on Instagram & TikTok, with cross-promotion on Facebook & YouTube.

"Creator Spotlight" Series (Weekly):

Short video interviews (1-2 min) or "Day in the Life" Reels featuring select digital content creators. They share why they're passionate about environmental advocacy and what excites them about Umalohokan Fest.

CTA: "Connect with our advocates! See them live at #UmalohokanFest2025. Link in bio to register!"

"Eco-Challenge" Series (Bi-weekly):

Launch simple, shareable eco-challenges on TikTok/Reels (e.g., "#UmalohokanZeroWaste" challenge: show your favorite reusable item; "#GreenHabit" challenge: share one eco-friendly habit).

Encourage UGC (User-Generated Content) using your hashtags. Feature the best submissions on your official channels.

Prize: Early bird ticket access, exclusive festival merch, or a shoutout from a featured content creator.

"Cultural Connection" Posts:

Infographics or short videos explaining traditional Filipino environmental practices or beliefs.

Showcase the cultural groups involved in the festival.

Early Bird Registration Launch: Announce and open early bird ticket sales. Use urgency (e.g., "Limited tickets!", "Ends Sept 30!").

CTA: "Secure your spot and save! Register for #UmalohokanFest2025 now: [Registration Link]"

Phase 3: The "Bloom" Phase (October - Mid-November 2025)

Goal: Build significant momentum, announce key programming, and drive registrations.

Key Message: "Experience the fusion. Inspire the future. Umalohokan Fest 2025: Where every beat is a step towards a greener tomorrow."

Content Focus: Detailed programming, speaker/performer announcements, interactive Q&As, FOMO (Fear Of Missing Out).

Channels: All social media, email marketing (to collected leads), media partnerships, local community groups.

"Agenda Reveal" Videos/Graphics:

Tease and then reveal segments of the festival program: e.g., "Eco-Talks Stage," "Traditional Performance Zone," "Green Innovation Hub."

Highlight specific content creators, speakers, or performers who will be present. Use their social media handles and encourage them to share.

Live Q&A Sessions (Instagram Live/Facebook Live/TikTok Live):

Host Q&A sessions with featured environmental experts, traditional artists, or key content creators involved in the festival.

Answer questions about the event, the theme, and environmental issues.

Countdown Campaigns: Daily or weekly countdown graphics/Reels across all platforms, emphasizing the diminishing time to register.

Partnership Spotlights: Feature sponsors, eco-friendly brands, and environmental NGOs participating in the event. Show their commitment to a green future.

Email Marketing Blitz: Send engaging newsletters to your email list with exclusive content, detailed program highlights, and strong CTAs for registration.

Media Outreach: Send press releases to local news outlets, environmental blogs, and online community pages in Pasig City and Metro Manila. Highlight the unique blend of culture and advocacy.

Phase 4: The "Harvest" Phase (Late November - Event Day, December 2025)

Goal: Final push for attendance, on-site engagement, and real-time amplification.

Key Message: "The wait is over. The future is here. Join Umalohokan Fest 2025 – Your Voice. Our Planet."

Content Focus: Urgent calls to action, behind-the-scenes preparation, real-time event coverage, post-event gratitude.

Channels: ALL social media (especially Instagram Stories/Reels, TikTok, Facebook Live), event website, on-site signage.

"Last Chance" & "See You There" Promos:

Urgent video messages from organizers/creators: "Don't miss out!"

Behind-the-scenes Reels of venue setup, final preparations, or sound checks.

Interactive polls: "What are you most excited for?"

On-Site Digital Hub:

Encourage attendees to use the official hashtags for all their posts.

Set up a dedicated photo booth or "content creation zone" with eco-friendly props and banners for attendees and creators.

Offer incentives for sharing (e.g., "Post and Tag to Win!").

Live Coverage (During Event):

Go LIVE from performances, speaker sessions, and interactive workshops.

Interview attendees on the spot about their experience and their commitment to environmental advocacy.

Share real-time updates and highlights on Instagram Stories and TikTok.

Post-Event Thank You & Highlights:

Immediately after the event, share a "Thank You" message.

Compile a "Best of Umalohokan Fest 2025" highlight Reel/video showcasing the energy, impact, and key moments.

Encourage continued advocacy and engagement.

Throughout the Entire Campaign:

Consistent Branding: Use the same logo, colors, and tone across all materials.

Visually Compelling: Always prioritize high-quality images and videos.

Mobile Optimization: Ensure all content and landing pages are optimized for mobile viewing.

Engagement Monitoring: Actively respond to comments, messages, and shares across all platforms.

Data Tracking: Monitor website traffic, social media engagement, and ticket sales to adapt your strategy as needed.

By implementing this phased, multi-channel approach, you'll build continuous interest and effectively encourage participation in Umalohokan Fest 2025 and its vital message of environmental advocacy.

About "WazzupPilipinas.com"

WazzupPilipinas.com is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes WazzupPilipinas.com a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.