Likha ng Central Luzon 2025: Showcasing the Heartbeat of Filipino Creativity and Resilience

Wazzup Pilipinas!? 

Mandaluyong City, Philippines — From October 15 to 19, 2025, the Mega Trade Hall 2 of SM Megamall will once again transform into a vibrant hub of innovation, craftsmanship, and culture as the 27th Likha ng Central Luzon Trade Fair takes center stage.

Organized by the Department of Trade and Industry (DTI) Region 3 and Philexport Region 3, with the strong backing of the Regional Development Council – R3 and the Central Luzon Growth Corridor Foundation Inc. (CLGCFI) composed of the seven provincial governors of the region, Likha stands as one of the longest-running and most anticipated trade fairs in the country. For nearly three decades, it has championed the ingenuity of Central Luzon’s micro, small, and medium enterprises (MSMEs), elevating local industries to national and global recognition.

A Legacy of Empowering Local Enterprises

More than just a marketplace, Likha ng Central Luzon is the culmination of months of capacity-building programs, technical trainings, and product development initiatives designed to equip local entrepreneurs with the tools they need to compete globally. Each year, the trade fair becomes a platform where ideas meet opportunities — linking grassroots creativity with institutional buyers, exporters, and conscious consumers who value authenticity and quality.

This year, over 140 MSMEs from across the region will proudly present their flagship products under distinctive provincial branding:

Aurora – “Siempre Aurora”

Bataan – “Galing Bataan”

Bulacan – “Tatak Bulakenyo”

Nueva Ecija – “Taas Noo Novo Ecijano”

Pampanga – “Love Pampanga”

Tarlac – “Natural Tarlac”

Zambales – “Zambales Finest”

These brands do not merely represent commodities — they embody the pride, culture, and resilience of their people.

A Feast of Innovation and Craftsmanship

Visitors to the 2025 fair can expect an impressive array of product categories that reflect both tradition and modernity:

Processed Food that highlights Central Luzon’s culinary heritage

Furniture and Home Furnishings blending craftsmanship with sustainability

Wearables such as fashion accessories, Filipiniana, footwear, and jewelry

Gifts, Holiday Décor, and Novelty Items that capture Filipino creativity

Beverages showcasing local flavors

Woodcraft and Handicrafts that honor indigenous artistry

Organic and Cosmetic Products tapping into the wellness market

Beyond the diverse displays, a special feature will highlight products developed under the Shared Service Facility (SSF) and OTOP Next Gen Program of the DTI. This includes innovative packaging, label design upgrades, and newly crafted items that push the boundaries of creativity. In addition, coconut-based products will take the spotlight — reinforcing the versatility of this “tree of life” as a sustainable source of livelihood and innovation.

A United Front for Regional Growth

The strength of Likha lies not only in its exhibitors but also in its network of partners. This year’s fair is supported by Philexport-3, RDC-3, CLGCFI, Philippine Information Agency, local government units of the seven provinces, SMED Councils, and DTI’s attached bureaus and agencies. Together, they form a united front, committed to uplifting communities and ensuring Central Luzon’s rightful place in the national and international market.

More Than a Trade Fair — A Movement

Now on its 27th year, Likha ng Central Luzon has grown beyond a regional showcase. It has become a movement for Filipino pride, sustainability, and empowerment, a yearly reminder that our local entrepreneurs are the backbone of the economy and the bearers of culture and identity.

As the fair opens its doors this October, it invites every visitor — buyers, advocates, and everyday Filipinos — to witness not just products, but stories of perseverance, creativity, and transformation. Likha is more than trade. It is the heartbeat of Central Luzon, echoing resilience, unity, and the unyielding spirit of the Filipino.

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