Wazzup Pilipinas!?
They say no two days are ever the same for a storyteller. For me—Ross Flores Del Rosario, the founder of Wazzup Pilipinas—that statement is both a thrill and a truth I wake up to daily.
5:00 AM: Awakening With Purpose
The day begins before sunrise. As the world outside sleeps, I’m already awake—jogging thoughts instead of kilometers. A quick check on social media trends, breaking news, emails from tourism boards, PR firms, and followers fuels the first jolt of adrenaline. I am not just chasing stories—I am living them.
Coffee in hand, I sit by my window in Pasig, watching the light unfold across the skyline. The calm before the storm. It’s not just a drink; it’s a ritual. A moment to align with my mission: to inform, inspire, and ignite action.
7:00 AM: The Digital Pulse
By 7:00 AM, I’ve transformed into a full-blown media machine. Laptop open, tabs galore. From government press releases to independent blogs and citizen reports, I skim, fact-check, and synthesize. The Wazzup Pilipinas platform doesn’t rest on virality—it thrives on veracity.
A trending issue on government accountability? I pen my commentary with facts, urgency, and unflinching honesty. A new eco-tourism destination in need of a spotlight? I draft an angle that highlights both beauty and sustainability.
9:00 AM: Community Connector
My phone buzzes with invites and inquiries—“Will you cover our product launch?” “Can you speak at our youth empowerment summit?” “We’d love to collaborate.”
It’s not just flattery—it’s a responsibility.
I respond to messages from influencers I mentor, environmentalists I work with through Bayanihan Para sa Kalikasan Movement Inc., and political figures who value my opinion. As the newly elected External Vice President of the Green Party of the Philippines, I am also shaping conversations at the intersection of politics, advocacy, and media.
11:00 AM: The Journalist on the Move
This day, I’m off to a media coverage in Manila. My gear is minimal—a DSLR, tripod, and my most powerful tool: credibility. I weave through traffic, thinking of questions that matter. My presence at events is not just symbolic; it’s transformational. People know that when the Wazzup Pilipinas founder is around, stories will not just be told—they’ll be remembered.
2:00 PM: Lunch With a Side of Advocacy
My lunch meetings are rarely personal. Today, it’s with a group of climate scientists seeking media support for their campaign. Between bites of adobo, we brainstorm infographics, story pitches, and influencer engagements. My background in ICT and my UN experience inform my strategy, while my heart—the heart of a Filipino patriot—fuels the passion.
4:00 PM: Back to the Digital Trenches
Back at my home office, I upload content—snappy headlines, punchy captions, heartfelt writeups. Engagement metrics matter, but authenticity trumps algorithms. I moderate comments, reply to followers, and lift up voices too often ignored. This is people-powered media.
6:00 PM: The Advocate’s Hour
Evenings are sacred. Not for rest, but for real work. I co-host an environmental webinar, talk about responsible tourism, and sneak in a quote about truth in journalism. My role has evolved—no longer just a content creator, but a convener of change-makers.
8:00 PM: Family and Reflection
I spend time with my wife and kids, recounting the day’s highs and hurdles. They ground me. Remind me that behind every journalist is a human being who also dreams, bleeds, and hopes. In them, I find the quiet strength to rise again tomorrow.
10:00 PM: Midnight Musings
Before I sleep, I write. Not always for publication. Sometimes, just for healing. Thoughts on democracy, mental health, media ethics, or the future of this nation I love. I believe a true writer never stops thinking, and a real Filipino never stops caring.
Final Thought
Being the founder of Wazzup Pilipinas is not a job—it’s a calling. It’s about being a watchdog, a weaver of narratives, a warrior for truth, and a witness to history.
Every sunrise signals a new chapter. Every post, a battle cry. Every moment, an opportunity to shape not just headlines, but hearts.
This is my day.
This is my life.
This is Wazzup Pilipinas.

Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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