The Year of the Hard Launch: Step Into the New Era of SM Supermalls

Wazzup Pilipinas!? 

The "quiet reset" is officially over. As 2026 takes shape, it is time to move beyond the low-key starts and invisible routines. Across the Metro, a bold New Era of SM Supermalls is unfolding—a hard launch of your best self, designed through world-class brands, inspiring spaces, and experiences that demand to be seen.

This isn't just about shopping; it’s about a lifestyle that is Hard Launch Worthy. From the scents you wear to the way you move, SM Supermalls has curated a collection of "firsts" and fresh concepts that integrate seamlessly into your daily life.

Upgrades That Command Attention

True confidence often lies in the details—the subtle upgrades that people notice without you uttering a single word.

Bath & Body Works (SM North EDSA): Located at Level 2, City Center, this space offers the everyday scents and self-care staples that define your personal aura.

White Barn: Found within the same location, the White Barn section introduces home fragrances and candles that instantly transform your living space from a mere room into a curated mood.

From Saved to Seen: Capturing the Moment

In a world of digital clutter, some moments deserve a physical presence.

Beyond Studio (SM City Fairview): Making its debut at the Centralwalk Basement, this is the first of its kind in SM. It challenges the habit of merely "posting" by offering a space where everyday moments are turned into tangible prints and frames that you can proudly put out there.

The Athletic Evolution

Show off your discipline and your drive this year by prioritizing your health and your hobbies.

Prime Golf (SM Podium): Experience the first premium golf simulator in SM at Level 5. Here, you can sharpen your swing on state-of-the-art simulators, aim for a hole-in-one, and conclude your session with premium dining.

Lulou Wellness (SM Podium): For those who take their fitness routines seriously, Lulou Wellness has opened its doors on the 4th Level. It is the first in SM, specifically designed for adults ready to flaunt a fitter, better version of themselves.

Curated Happiness on Display

Sometimes, the most practical thing you can do is invest in what makes you smile.

POP MART (SM Aura): The first POP MART in BGC has arrived at the 2nd Level of SM Aura. Whether you are unboxing a new favorite or displaying a growing collection of trinkets, it’s a commitment to joy that you can proudly share with the world.

All For You: The Evolving Find

SM Supermalls continues to evolve, merging sustainability and community empowerment with world-class cuisine and exclusive retail discoveries. This is more than a mall; it is a space for the "in-between" moments of life, where errands and grand plans coexist.

Your hard launch is complete. Now, it’s simply about stepping into what works for you and letting the world see it.

Stay Ahead of the Trend: Follow @smsupermalls on social media or visit www.smsupermalls.com to discover what’s new and what’s coming next to the Metro.