The Two-Wheeled Revolution: How SM Supermalls Transformed a Pandemic Crisis into a National Movement

Wazzup Pilipinas!? 

In the dark early days of the pandemic, when public transportation ground to a sudden and terrifying halt, millions of Filipinos found themselves stranded. The vital arteries of the city were severed, leaving households struggling to reach even the most basic essentials. But in this moment of profound isolation, a silent hero emerged on two wheels: the bicycle.

Recognizing that biking had become a literal lifeline for the community, SM Supermalls stepped forward to turn a desperate necessity into a nationwide revolution for Active Mobility.

From Parking Spots to a National Infrastructure

What began as a simple, heartfelt response to help cyclists pick up groceries has evolved into a massive, integrated bike program spanning every single SM mall in the country. Under the visionary leadership of the mall giant, the landscape of Filipino travel has been permanently reshaped.

A Sanctuary for Cyclists

SM didn't just provide space; they created a sanctuary. Their properties now feature a sophisticated ecosystem of biker-friendly amenities designed for safety and dignity:

Dedicated Repair Stations: Equipped with essential tools to keep riders on the move.

Sustainable Protection: Bike racks are padded with upcycled rubber tires to protect frames from scratches.

Intuitive Safety: Clear, dedicated cycling lanes that guide riders safely through busy urban centers.

Elite Amenities: In many locations, the experience is elevated with bike lounges, showers, and lockers, treating cyclists as first-class citizens of the road.

A Record-Breaking Triumph: The 2025 Mobility Awards

This relentless pursuit of a biker-inclusive Philippines has not gone unnoticed. In a historic sweep, SM Supermalls and its CSR arm, SM Cares, have captured the trust of the nation and the highest honors in the industry.

The Medal Count

SM secured a staggering 36 total wins from the Department of Transportation (DOTr) and the Mobility Awards. The haul includes:

1 Gold Citation 

11 Silver Citations 

22 Bronze Citations 

The Department of Transportation (DOTr) lauded SM’s "Pedal Power 2025" as a Notable Advocacy Program, citing the company's innovation and long-term commitment to making active transport safer for every Filipino.

More Than Transport: A New Way of Life

"Active Mobility plays a crucial role not just in preserving the environment but in the enrichment of every Filipino," says Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing.

Through collaborations with local biking communities, SM malls have become "beloved places" where cycling is celebrated as both a sport and a lifestyle. Tenants have even adjusted their operating hours to accommodate cycling groups, ensuring that the mall is a true home for those who choose the pedal over the piston.

The Future is Rolling

As SM Supermalls celebrates 40 years of evolution, their commitment to the future is clear. They are moving beyond traditional retail to redefine urban life, ensuring that as the country moves forward, it does so sustainably, inclusively, and safely.

The message is loud and clear: in the pursuit of a greener, healthier Philippines, SM is leading the pack.