The Dawn of a New Era: How SM Supermalls is Redefining "Inclusion" for Every Filipino

 

Wazzup Pilipinas!? 

For many, a trip to the mall is a routine weekend escape. But for families of individuals on the autism spectrum, the bright neon lights, echoing music, and bustling crowds can transform a simple outing into an overwhelming sensory minefield. Recognizing this, SM Supermalls has officially entered a ground-breaking new era. During this year's National Autism Consciousness Week (NACW), the retail giant moved beyond simple awareness, launching revolutionary milestones designed to turn their spaces into a "Mall for All".

Through its CSR arm, SM Cares, SM has unveiled a nationwide movement rooted in acceptance, appreciation, and thoughtful design.

A Sanctuary in the City: The SM Sensory Lab

The crown jewel of this year’s celebration is the launch of the SM Sensory Lab at the SM Mall of Asia. This isn't just a room; it is the country's first-ever dedicated mall space designed specifically for children and adults facing sensory processing challenges.

Thoughtful Design: The lab features soft lighting, calming seating, and specialized sensory-friendly features.

A First for the Philippines: Developed in close collaboration with the DSWD, the NCDA, and Autism Society Philippines, it serves as a "calming corner" for those who need a moment of peace.

Safe & Accessible: Built to accommodate up to 10 people at a time, the space ensures that individuals and their guardians have enough room to feel truly at ease.

Seamless Integration: Access is made easy through the SM Malls Online App, where customers can scan a QR code to use the facility completely free of charge.

"Opening the SM Sensory Lab was a natural next step in our relentless pursuit of making our malls truly inclusive," says Steven Tan, SM Supermalls President.

"Lights Up, Sounds Down": Cinema Reimagined

For many on the spectrum, the traditional cinema experience—thundering bass and pitch-black rooms—is impossible to endure. SM Cinema is changing that narrative with its "Lights Up, Sounds Down" (LUSD) screenings.

By adjusting lighting levels and reducing sound, SM has created a movie-going environment where joy replaces anxiety. What began as a single-mall initiative has now exploded into a nationwide phenomenon, reaching over 5,000 participants across the Philippines. This year, the reach expanded even further with SM City BF Paranaque and SM City Butuan joining the network of host malls.

Beyond the Celebration: A 365-Day Commitment

While National Autism Consciousness Week provides a spotlight, SM’s mission is a year-round endeavor. The company understands that true inclusion is built on the empathy of its people.

Nationwide Training: Mall front-liners—including security guards, tenants, and operations staff—undergo regular training and refresher courses to better support customers on the spectrum.

Empowerment Campaigns: Continuous information drives are held to foster a culture of empathy and acceptance among all mall-goers.

Corporate Soul: As the heart of SM’s social responsibility, SM Cares remains dedicated to programs that empower communities and create long-lasting, impactful improvement.

As Steven Tan aptly notes, being an inclusive mall isn't a "one-week observance". It is a strengthened resolve to ensure that every single customer, regardless of their needs, finds their most loved space at SM.