Is National Book Store Rebranding or Closing Down Soon?

Wazzup Pilipinas!?

Is National Book Store closing down soon because physical books are no longer necessities with the emergence of digital sources in the Internet and e-books?

As of December 2024, there is no public information indicating that National Book Store, a leading bookstore chain in the Philippines, plans to close its physical stores. While the rise of digital sources and e-books has impacted the global book industry, many brick-and-mortar bookstores continue to operate by adapting to changing consumer preferences. Physical bookstores offer unique experiences, such as the tactile pleasure of browsing books and personalized customer service, which many readers still value. 

Additionally, some independent bookstores have seen a resurgence by focusing on niche markets and quality selections. 

 Therefore, while digital media presents challenges, physical bookstores like National Book Store continue to play a significant role in the literary ecosystem.

Then why is National Book Store renames it's branch into National Everyday as seen in the cover photo above?

National Book Store has introduced a new store format called National Everyday. These stores offer a curated selection of books and essential items in easily accessible commercial locations, aiming to provide customers with convenient access to affordable products. 

Currently, there are two National Everyday stores: one at SM Hypermarket FTI and another at Waltermart Bacoor. This initiative reflects National Book Store's strategy to adapt to changing consumer needs and shopping behaviors by diversifying its retail formats. 

It's important to note that National Book Store continues to operate its traditional branches nationwide, with over 230 locations. 

The introduction of National Everyday stores complements their existing operations, aiming to enhance customer experience and accessibility.

In addition to National Everyday, National Book Store has launched other store formats, such as the Superbranch. The first Superbranch, located in the Mall of Asia, offers an expanded shopping experience with more product categories, including K-Pop and travel items that appeal specifically to young adults and students. This store will soon feature a café for customers to enjoy. 

These developments demonstrate National Book Store's commitment to evolving with market trends and consumer preferences, ensuring they continue to meet the needs of their diverse customer base.