Monday, April 10, 2023

30-day promotional campaign for online publication


Wazzup Pilipinas!?




Here's a 30-day promotional campaign for an online publication in the Philippines:


Day 1-7:

Social media blast: Publish teaser posts on Wazzup Pilipinas social media accounts promoting upcoming exclusive content for the next 30 days.

Influencer collaboration: Partner with local influencers to share content from Wazzup Pilipinas and include a link to the website in their posts.

Email marketing: Send out an email blast to subscribers announcing the 30-day promotional campaign and offering a discount code for premium content.


Day 8-14:

Content giveaway: Offer free access to premium content for a limited time in exchange for social media shares or referrals to friends.
Guest bloggers: Invite guest bloggers to contribute articles and share on their own platforms, giving credit to Wazzup Pilipinas.
Quiz contest: Host a quiz contest on social media with prizes for winners and promote it across different channels.


Day 15-21:

Exclusive interviews: Conduct and publish exclusive interviews with influential personalities and share across social media platforms.

Infographics: Create and share infographics related to current events, trends or popular topics in the Philippines.

Facebook Live: Host a Facebook Live event to discuss the latest news and trends in the Philippines and take questions from viewers.


Day 22-28:

Podcasts: Release a series of podcasts covering topics relevant to the Philippines and share them across various platforms.

Video content: Produce and share video content that is relevant and informative, with topics that are timely and relevant to the audience.

Hashtag campaign: Create a hashtag campaign to encourage followers to share their experiences with Wazzup Pilipinas and offer a prize to the most creative post.


Day 29-30:

Final push: Use all channels to promote the last two days of the campaign and offer a final discount code to encourage sign-ups.

Follow-up: Follow-up with subscribers and offer additional incentives to encourage them to continue their subscription.

This 30-day promotional campaign will help  increase reach and engage with audience in a variety of ways, leading to more traffic and higher engagement on the website.

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