Aside from Sarah Geronimo, Michaela now has a male endorser, in the person of Jak Roberto, for their male products like belts, wallets, sling bags, etc., but it seems the ladies are more excited seeing him at the 12th Anniversary Fashion Revolution. They obviously want to attract more male customers but I've seen lots of young ladies swooning over the hunk during his time on stage performing at the 12th Anniversary celebration of Michaela dubbed as Fashion Revolution.
Michaela held their special event at Robinson's Mall Manila on September 30, 2017. The event had two parts of which the first was dedicated more in engaging with their avid customers by allowing them to join games and win Michaela merchandize as prizes.
While the second part was the main event and hosted by Mr. Steven Silva and Ms. Stephany Stefanowitz. This is when both brand ambassadors, Sarah Geronimo and Jak Roberto finally performed on stage and spent a few more minutes of interview with the hosts, and limited photo ops with fans who purchased Michaela products that was available at special prizes that day only.
But even before the two ambassadors set foot on stage to please the crowd, there were already several fashion segments, presentation of M Cares, and song and dance numbers to entertain and inform the crowd.
In an interview with their Marketing Head, it was revealed that there will soon be more products designed for male customers soon. We know that the female products ranges from clothing to shoes which are not yet available for the opposite sex. This is something worth looking forward to so that Michaela would soon be the favorite of both sexes.
Just as Sarah Geronimo continues to be a crowd favorite, Jak Roberto pleases both sexes as well with his good looks and charm, the endorsers could be an effective force to persuade customers to keep an eye on Michaela products.
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