Wazzup Pilipinas!?
In a landmark move to revolutionize agricultural accessibility in the Philippines, the Philippine Postal Corporation (PHLPost) and the Department of Agriculture (DA) have joined forces to bring fresh, affordable produce directly to the people. On April 3, 2025, at the Apacible Conference Hall of the DA Head Office in Quezon City, the two agencies signed a Memorandum of Understanding (MoU) that will officially expand the Kadiwa ng Pangulo initiative within post offices across the country.
The signing ceremony was a testament to the government’s commitment to sustainable food distribution, graced by key officials from both agencies. PHLPost Postmaster General and CEO Luis D. Carlos and Agriculture Secretary Francisco Tiu Laurel Jr. led the momentous event, with Atty. Lori Ann D. Atal, PHLPost's Assistant Postmaster General for Administration & Finance, witnessing the agreement.
A Vision for Food Security and Farmer Empowerment
The Kadiwa ng Pangulo initiative is a game-changing program designed to bridge the gap between Filipino farmers and consumers. By establishing Kadiwa markets in strategic locations, the project aims to eliminate unnecessary middlemen, ensuring that fresh produce remains affordable while maximizing profits for local farmers. Through this initiative, post offices will now serve a dual purpose—not only as centers for postal services but also as hubs for accessible and reasonably priced agricultural products.
PHLPost plays a crucial role in this ambitious plan by leveraging its vast network to facilitate logistics and e-commerce distribution. Meanwhile, the Department of Agriculture guarantees a steady supply of fresh produce and essential goods, further strengthening the program’s long-term viability.
Building on a Strong Foundation
This collaboration is not without precedent. Last year, PHLPost successfully set up Kadiwa Pop-up stores in various locations, including Mariveles in Bataan, Tarlac, Olongapo City, San Fernando City in Pampanga, and the Central Mail Exchange Center (CMEC) in Pasay City. The overwhelming success of these pilot sites underscored the feasibility of expanding Kadiwa markets to more post offices nationwide.
Commitment to the Filipino People
During the signing ceremony, Postmaster General Luis D. Carlos emphasized the broader impact of this partnership, stating, “Through this initiative, we are not just distributing agricultural products; we are empowering our farmers and supporting the welfare of our fellow Filipinos by making their lives easier and more sustainable.”
Secretary Francisco Tiu Laurel Jr. echoed this sentiment, stressing the importance of inter-agency cooperation in addressing food security. “This is more than just an agreement—it is a commitment to support our farmers, uplift rural economies, and ensure that every Filipino family has access to nutritious and affordable food,” he said.
A Future of Sustainable Food Distribution
The expansion of Kadiwa ng Pangulo into post offices marks a bold new step toward a future where fresh, affordable agricultural products are within everyone’s reach. This initiative is expected to boost local farming communities while providing Filipino households with an easy and reliable way to purchase essential food items.
As this partnership unfolds, it stands as a shining example of how government agencies can work together to create meaningful, lasting change. With PHLPost’s nationwide reach and DA’s commitment to agricultural sustainability, the Kadiwa ng Pangulo initiative is poised to reshape the country’s food distribution landscape—one post office at a time.
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Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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