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Monday, February 10, 2020

Lead Generation Strategy



Wazzup Pilipinas!

A lead is a person or a business interested in the service or product your business is offering to the market. This is the simplest explanation and depending on the industry we would have to add more criteria into this original definition. As a company, you will also have to define the characteristics of a lead, expanding it to cover the specifics of a so-called qualified lead.

According to HubSpot’s research, generating traffic and leads is the number one marketing challenge for companies.


Image source: HubSpot Research

In this article, we will focus on the best strategies to generate leads.

1. Targeting

The first step is to find out your target audience, to find an answer on who is interested in your product or service.

Every company would love to sell to everybody, but that’s almost never the case. You always have to find a niche, big or small, that has a problem which your company could solve. Answer the following questions:


  • Who is your audience?
  • Which problem are they trying to solve?
  • What is the average age of your audience?
  • Where are they from?
  • What is their profession/job position?
  • What are their hobbies and interests? etc.


The more you narrow down your audience, the easier it will be to create effective campaigns to reach out to them.

According to the Harvard Business Review, targeted ads are significantly more effective than non-targeted ads across all audiences.

2. Website conversions

Your website has to be compact and user-friendly on every device. It should be easy for a new visitor to navigate to the most important part of your page – product or service inquiry!

If you visit the websites of the biggest accommodation brokers like Booking or Airbnb, you will notice that the first thing they are offering is to search for your next accommodation. If a new visitor wants to find Support or About us page, they can do that easily, the site is easy to navigate.

The most important asset for those sites is generating good leads. After a lead generation, they give their maximum effort to turn these leads into customers.

Image source: HubSpot

3. Landing pages

You’re probably going to promote your business on Facebook and many other channels.

From those channels, your campaigns have to lead users somewhere, where they could convert from leads to customers.

That site will be your landing page and they have to be designed and written to focus on important things only. You have to find a balance between what’s important for your company and what’s important for your customer. Your customer wants a simple design, a clear and precise explanation about the service or product and an easy way to pay. According to research, you only have about 8 seconds of landing page viewing before the customer decides whether they’re in or out.

Your company wants to find out some personal details about the customer and encourage them to buy the product or service. If there`s no chance you can do it by yourself, opt for specially designed tools like Top Essay Writing that can help you create relevant up-to-date content.

You have to find a balance between these two and ask the lowest number of questions possible on the landing page and provide easy checkout. To connect this with our first lead generation strategy, targeting, Design Advisor states that targeting your landing pages correctly can increase conversion rates by up to 300%.

4. Ranking on Google

If your business is not ranked on the first page of Google search results for relevant keywords, then you’re doing something wrong.

If it’s not ranked in the top 3 results, you’re still not giving it your all.

I’ve seen a lot of search results where the company doesn’t show up in the first 5 search results, even when you type in the company name. You have to prevent that from happening and you have to fight with competitors.

Depending on the type of your business and how your business conducts sales, you could use the #1 search result to send your leads to a dedicated landing page or to promote your phone number. When they call your company, your sales agent can finalize the process.

5. Buying Leads

Huge search aggregators have appeared in most of today’s industries.

These supply-demand connectors receive most of the traffic and it’s really hard to compete with them in inbound marketing.

There is a saying “If you can’t beat them, join them”, but in this instance, it’s “If you can’t beat them, buy from them”. Buying leads is a recommended strategy if you have a sales team that can convert those leads by performing outbound calls or e-mails later on.

This is especially recommended for telemarketing. Most of these aggregators have business models based on selling leads to a 3rd party because it’s impossible for them to gain revenue from their visitors.

The most important thing when buying leads is to check the quality of these leads and to check how many competitors are buying those same leads. The best way to measure quality is to test those leads first and measure their conversion rate.

6. Email

If you would perform a research on online marketing courses, you would find that most of them emphasize e-mails and how to collect those from your visitors. The traditional way is to use discounts, gifts and promotions as a way to convince visitors to sign-up to your newsletter.





Image source: Ascend2

The updated approach is to create some form of free content (usually a small book or collection of articles) as your bargain offer for customer email; also known as a content upgrade. In exchange for this exclusive content, users will sign-up to your newsletter list.

7. Content management

This strategy is focused on long-term planning.

You have to establish yourself in your industry as a thought leader by providing a lot of content via blog or Facebook or YouTube in order to gain trust from the audience.

Later on, this will serve as a great tool for inbound marketing because you will have solved one colossal obstacle – gaining the trust of your potential customer. Once they trust you, they will purchase online or reach out to you via e-mail or by calling you to buy your product or service.

According to Marketo, 93% of B2B companies claim that content marketing generates a larger number of leads than traditional marketing efforts.

8. High-quality CRM and Automation

This last step should unite all your efforts and tools into one. You must have a centralized digital system to track and analyze your leads from the moment they entered your system to the final conversion. You have to track your returning customers as well.

Image source: Ascend2

Conclusion

Every sales strategy must have a sales cycle explained in detail. Try to answer some of these questions to clearly outline your lead conversion strategy.


  • What are our actions when we find a lead?
  • Which tools are we going to use to reach out to our leads?
  • How often do we follow up with our leads?


The sales cycle must be thoroughly examined and created in such a way that we know exactly what to do in each step and which action to perform, from the moment our lead enters the system till the moment of purchase and everything that happens afterward.

Author’s bio. Daniela McVicker is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting, and ghostwriting services. Currently, she blogs for many authoritative sources. When Daniela isn’t writing, she loves to travel, read romance and science fiction, and try new wines.

Sunday, February 9, 2020

Originality and Innovation are the Life of the Dissertation



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Papers published in core international journals should in principle be new phenomena or experimental facts described for the "first time in the world", concepts and models first proposed, methods established for the first time, and major observations (experiments) ) New summary of facts and refinement of new laws. Papers published in international core journals must not only be original, but the results must also be significant and have a role in promoting the development of the discipline. Based on a full evaluation of past work, the author should clearly indicate his original contribution in the current work.

"Innovation" is the soul of the dissertation, including new concepts, new methods, new technologies, new materials, new discoveries, new theories, etc. New thinking theory or method can be used to analyze the data obtained by previous people and get new conclusions. Use new technology, new instruments and new reagents to conduct experiments and obtain new information. Analyze new information and come up with new concepts. Establish a new theory based on new concepts. It can be said that innovation runs through the scientific research.

Clarify the thesis framework and highlight innovations

The conception and framework of the thesis reflect the research and thinking of the thesis. The regulations must be clear and logical, focusing on the theme and highlighting the highlights of the thesis. The emphasis of the thesis is on his own research work and creation, and it is necessary to highlight the innovation of the thesis. Some new phenomena and rules are often easily published in international SCI journals.

Ways to find innovations include finding topics in blank spaces in academic research. On the basis of inheriting the achievements of predecessors, seek differences, and strive to "save the same and seek differences". Use "seeking differences" to discover issues not involved in others, and deepen, develop and improve their research work. Find differences in academic research, find problems from these differences, find ways and methods to resolve differences, and then construct your own new perspective. Further adjust and expand the scattered academic research to form a new system framework. Select topics based on the literature review. Select topics from vertical and horizontal comparative studies, such as comparative medicine.

We must be brave to put forward our own "hypothesis" and establish and improve our own unique academic ideas. Make bold assumptions and verify them carefully. It's better to "fantastic" than "people to clouds." If you face some unresolved difficulties, it’s recommended to hire a writing service like college essay writing service, paper writing service and as such.

Focus on writing specifications

The requirements for each journal are different. Please read the submission instructions carefully before submission, and strictly follow the thesis specifications. Write an outline of the outline, write the title, abstract, keywords and preface, especially the characteristics of the thesis. Data sources and experimental methods should be accurate and detailed; standard citations should be marked, and references to other people's views, facts and data must be cited. Writing an outline is important for writing a dissertation, preparing a report, and formulating a research plan, so that you can sort out your ideas and master the overall plan. Explaining, explaining, and discussing objective things should generally not be subjective, but should treat all people and all research results with a calm, objective, and fair attitude. References must be read the full text, extract the essence, and mark it when writing. You must not quote second-hand literature. It is necessary to cite more domestic colleagues and their own research papers to increase the citation rate, and not to cite only their own papers.

STADA to acquire established OTC and food supplement portfolio in the Philippines

Wazzup Pilipinas!

STADA’s Philippines portfolio is strengthened with FERN C, a well-established range of vitamin C food supplements. 

Sharmaine Abarientos, General Manager of STADA Philippines: “With FERN C in our portfolio, we will establish a strong consumer healthcare platform to launch other quality medicines as well and provide better health for all Filipinos.” 


STADA CEO Peter Goldschmidt: “The acquisition of FERN C will help us to execute our growth ambitions in the Philippines.” 

Bad Vilbel, February 7, 2020 – After announcing a number of acquisitions and partnerships in Europe recently, the STADA Group is also expanding its portfolio in the Asia-Pacific region. 

As the global manufacturer of high-quality generic drugs and consumer healthcare products announced today, STADA is acquiring the FERN C portfolio in the Philippines, one of the leading brands in the growing local vitamin C market. 


The product range consists of FERN C, a vitamin C product that has been in the market for 15 years, and two children’s vitamin products – FERN C Kidz and Kiddimin. STADA has a long lasting history of selling pharmaceutical products into the Philippines, formerly through Croma Medic Inc., which was recently renamed as STADA Philippines. 

“After having formally launched STADA Philippines, we are now fully enabled to execute our growth ambitions in this market as well. The acquisition of FERN C will help us to succeed. The acquisition of these products is in line with our strategy of strengthening our portfolio with well-established consumer healthcare brands and also expanding in selected emerging markets”, states STADA CEO Peter Goldschmidt. 

Sharmaine Abarientos, General Manager of STADA Philippines, adds: “FERN C has not only an established brand heritage, but also a complete range for adults as well as for the pediatric application. 

With FERN C in our portfolio, we will establish a strong consumer healthcare platform to launch other quality medicines as well and provide better health for all Filipinos. 

With our successful portfolio expansion activities, we are able to offer quality medicines at reasonable prices, across all segments of healthcare; specialty, generics and consumer health.” 

About STADA Arzneimittel AG 

STADA Arzneimittel AG is headquartered in Bad Vilbel, Germany. The company focuses on a two pillar strategy consisting of generics, including specialty pharmaceuticals and non-prescription consumer health products. Worldwide, STADA Arzneimittel AG sells its products in approximately 120 countries. 

In financial year 2018, STADA achieved adjusted Group sales of EUR 2,330.8 million and adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) of EUR 503.5 million. As of December 31, 2018, STADA employed 10,416 people worldwide. Stada/Fern C Press

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