Dissimilarities Between Digital Advertising and Marketing & Social Media

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Normally whenever we talk about internet sites we make reference to platforms such as for example Facebook, and when discussing social media marketing, we make reference to a more sophisticated concept, which include dialogue, interactions, websites, metrics, etc. 

As soon as this other distinction is made, we could go back to the distinction between Digital Advertising and marketing and social media marketing. The main variation is that social media marketing is section of Digital Marketing. 

Lots of people think that by getting involved with internet sites or social media marketing they are currently doing Digital Marketing and advertising, but this isn't 100% real since there are many elements that define a Digital Advertising campaign.

What's Digital Marketing?

We could specify it as a strategy to create understanding and promote a brand name or product through the use of all available electronic digital channels. Its primary components happen to be:

ONLINE MARKETING:

SEM (SEARCH ENGINE MARKETING TECHNIQUES), which include SEO (SEARCH ENGINE MARKETING) and PPC specialist. For all these services you can contact www.shoutagency.com.au to market your website online.

Smart Phones

Mobile marketplaces (Google Play, Apple company Retailer, etc.)

Email Marketing

Digital programs without Web:

Television,

Radio

SMS messages

Digital signage (inside and out-of-doors)

Social Media can be an important section of Digital Marketing.

What is social media marketing?

The words social media marketing have been probably the most talked about in the wonderful world of Digital Marketing lately. The accomplishment of the brand new generation of social media marketing platforms, generally Facebook and Tweets, has revolutionized how we interact, socialize, purchase and has furthermore provided Digital Advertising and marketing with new stations. 

Social Media may be the term we make use of to spell it out the systems that unite individuals in the change of information. Typically the most popular social media websites happen to be: Facebook, Twitter, Search engines+, Pinterest, Tumblr, LinkedIn, StumbleUpon and YouTube. 

The social media takes benefit of internet sites for marketing connection purposes through several tools. Every social media marketing network has group of different tools you can use by men and women and businesses to benefit from them from the idea of look at of marketing. 

For instance, Facebook has admirer pages (Admirer Webpages) that let companies or manufacturers to connect to individuals through them. Exactly the same applies to LinkedIn and its own corporate web pages or Google+ web pages.

Overall, social media is the usage of social networks within the marketing device of an organization or business.

Which are the main differences?

The Goal

While social media is simply employing social networks within the communication of corporations, content marketing is in charge of developing content that basically catches the eye of people.

The implies used

Marketing in internet sites is about using internet sites, while in information marketing, various factors such as sites, videos, pictures, etc. are linked.

The planning

Marketing in internet sites can be slightly simple; you merely need to review where the market is (although some don't) and open a merchant account on that social networking. 

In content advertising, it really is about analyzing the general public, understanding what it really is that you want to consume, and moving on to generate and share perfect content with the proper tools.

PBEX 2019: 10 Years of Growing Your Business More!

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Join the first and the premier SME Expo in the country, the 10th Philippine Business and Entrepreneurs Expo set this August 30 – September 1, 2019, at Megatrade Hall 2, 5th Floor Mega B, SM Megamall, Mandaluyong City.

The event is for Micro, Small and Medium Enterprises (MSME) who are looking for new business partners and dealers.

Contribution of SMEs in the Philippines
According to the Philippines Statistics Authority (PSA) in 2017, they have recorded a total of 924,721 business enterprises operating in the Philippines.

Micro, small and medium enterprises (MSMEs) account for 99.56% (920,677) of the total establishments, of which 89.59% (828,436) were microenterprises, 9.56% (88,412) were small enterprises, and 0.41% (3,829) were medium enterprises. Large enterprises made up the remaining 0.44% (4,044).

In addition, PSA also cited that the top five (5) industries in terms of the number of MSMEs in 2017 are coming from: Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles with 423,637 establishments; Accommodation and Food Service Activities with 121,740; Manufacturing with 116,071 establishments; Other Service Activities with 57,491 establishments; and Financial and Insurance Activities with 41,012 establishments.

These industries accounted for about 82.54% of the total number of MSME establishments.

PSA discovered that MSMEs generated a total of 4,922,251 jobs in 2017 versus 2,909,838 for the large enterprises. This indicates that MSMEs contributed almost 62.9% of the total jobs generated by all types of business establishments that year. Of these, 30.3% or 2,369,748 jobs were generated by micro-enterprises; 25.9% or 2,024,470 by small enterprises; and 6.7% or 528,033 by medium enterprises.

Why Visit the 10th PBEX 2019?

The event generates 10,000 visitors coming from different parts of Metro Manila, Rizal Provinces and Luzon. These visitors can select from over 200 companies offering different business opportunities. Several partners associations are conducting different business conferences and learning activities inside the three-day event.
The focus of the conferences and learning events are success stories, best practices, and trends that will aid aspiring and existing business owners in growing and expanding their business.

Among the categories that will be showcased in the events are health and beauty, food franchise and dealership, technology, bank, and finance, and transportation.

The 10th Philippine Business and Entrepreneurs Expo is an important event for MSMEs in the country. For years, MSMEs benefitted from the event by getting (1) more business partners, (2) strong engagement from the target market, and (3) additional learnings and insights from other successful companies.


10th PBEX 2019 Activities


Day 1: Implanting ways to communicate and support businesses

Opening the 10th Philippine Business and Entrepreneurs’ Expo on Friday (August 30, 2019) is the Online Influencers Forum at 10:00 am, which gathers together businesses and digital storytellers – content creators ranging from bloggers, vloggers, and social media personalities – to learn how business can adapt the way they communicate with their customers and how content creators can convey the messages businesses want to convey to their customer base.

To follow the Opening Ceremony set at 1:00 pm is the Business Financing & Security Summit from 3:00 pm to 7:00pm, where financial institutions teach businesses the ways of extending their finances to expand their enterprises.


Day 2: Recognizing civic organizations and exemplary businesses

Day 2 (Saturday, August 31, 2019) will be opened with a Rotary Community Corps Convention at 10:00 am wherein livelihood businesses supported by the clubs of Rotary International District 3800 meet and discuss how they can make themselves more efficient and sustainable. This will be followed by a special program led by host club Rotary Club of Mutya ng Pasig from 1:00 pm to 6:00 pm.

This year’s SME Idols will be recognized in the awarding ceremony set at 6:00 pm onwards. SME Idols honor SME excellence in different categories.


Day 3: Expanding Business Knowledge

The third day (Sunday, September 01, 2019) is dedicated to developing business acumen as livelihood workshops supported by CDO (starting at 10:00 am) and BizDev Forum (starting at 2:00 pm) fill visitors with knowledge that they can apply to expand their business.

The BizDev Forum has invited RJ Ledesma of Mercato Centrale, Butz Bartolome of GMB Franchise Developers, Ray Anthony Rosales of ROSSA, HROD Consultant Candy Mauricio and Jorge Wienike of Tokyo Tempura to share their lessons on finding niche markets, franchising, market understanding, workplace well-being, and surviving entrepreneurship.


Ten years of expanding and growing businesses

The 10th Philippine Businesses and Entrepreneurs’ Expo continues to motivate people to Start running their own businesses, Expand their knowledge in running it, and Connect with like-minded individuals and organizations who can help them level up.

Growing businesses is always at the heart of PBEX, and everyone is encouraged to visit and celebrate this milestone event.
This event is sponsored by CDO, Brother Philippines, Citibank, Malungai LifeOil and SKYBIZ; and is supported by Ka-Entrep, The Pasig City Chamber of Commerce and Industry, Inc., Rotary International District 3800 (Zone 6 – Pasig), Rotary Club of Mutya ng Pasig, Inner Wheel Club of Antipolo Central, Philippine Marketing Association, Philippine Chamber of Commerce and Industry and the Department of Trade and Industry.

For partnerships, call tel. no. 633-0153, SMS 0920 924 2532 / 0920 981 4376 or email info@exlinkevents.com. (Program subject to change without prior notice)

First Three Artworks of the 2018 CCP Thirteen Artist Awards Exhibit Revealed

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For the first time in the history of the prestigious Cultural Center of the Philippines (CCP) Thirteen Artist Awards (TAA), the works of the recognized creators will be exhibited outside the halls of the CCP and find home at the School of Design and Arts (SDA) Campus of the De La Salle-College of Saint Benilde (DLS-CSB).

The first wave of a series of installations of the much-awaited 2018 CCP Thirteen Artists Awards at Benilde was finally revealed by co-curators Center for Campus Art (CCA) Director Architect Gerry Torres and 2000 Thirteen Artist Awardee Karen Ocampo Flores.

The pioneer project is in collaboration with the CCA, which gave artistic freedom to the winners to illustrate their advocacies walls and barriers, to transform them into public attractions that demanded both attention and action.

Bakwit by Archie Oclos found its solace on the exteriors of the College’s 14-floor building along the narrow Dominga Street. Standing at almost 70 meters tall, the head-turning artwork’s rich blend of vibrant colors highlighted the socio-political issue and concern of the indigenous people in the country. Bakwit, which is a twist on the English word evacuate, narrates the story of the Lumad students who, due to militarization, are forced to leave their schools and their communities to escape to the lowlands by foot.

The mural was finished in 24 days and depicted an image of a travelling child carrying his younger brother, a stack of supplies, and a book. Inspired by his own immersion with the tribes, Oclos promised the bakwit children that he will impart their plight and hardships. Apart from the TAA, Oclos made it to the reputable Forbes 30 Under 30 list in 2017.

Hindi Totoo by Rasel Trinidad – also known for his street name Doktor Karayom – is a vibrant floor-to-ceiling mural that enveloped the fourth floor fire exit area at the heart of the SDA Campus. The brush strokes in Doktor Karayom’s signature red immortalized the peculiar and macabre creatures and imagined demons from the classic Filipino mythology.

With the power of horror as his tool, the engrossing artwork tackled a myriad of issues that aimed to reconnect the values of the lost tradition to the present society. It explored the nature of fear and its power as an element that can both divide and unite people through shared roots in oral history. While the artwork showcased lurking grotesque monsters, it also questioned the varying aspects in life that should really be the subjects of fear. Prior to the TAA, Trinidad held a one-man sculpture exhibit at the CCP entitled Linya and was also recognized with an Ateneo Art Award for his visual arts.

Dead Masks by Zeus Bascon exhibited four serpents crawling and writhing on the white walls at the Fifth Floor Theater Lobby. They were shaped using an amalgamation of lined masks, which are considered as the very symbol of theater. At a closer look, however, the artist veered away from the classic drama and tragedy as the headgear depicted the infiniteness or non-existence of emotion.

Collectively, the artwork speaks of the binary oppositions – the duality of snakes being revered and dreaded at the same time. It is likewise a reference to the seamless incorporation of paints and tarpaulins, which are both considered as forgotten materials and assigned markers of passage or standpoints to the meeting of ends. Before winning the TAA, Bascon has had nine solo exhibitions in major venues such as the Metropolitan Museum of Manila, the Vargas Museum and Vinyl on Vinyl. He was lauded with the 2010 Alcala Prize Honorable Mention from the Philippine Board on Books for Young People.

More forthcoming installments of the TAA recipients will include dancer Eisa Jocson, photographer Carlo Gabuco, performance artist Bea Camacho, filmmaker Shireen Seno, and intermedia artists Cian Dayrit, Janos Dela Cruz, Dina Gadia, Guerrero Habulan, Raffy Napay, and Lynyrd Paras.

All the artworks will be on view throughout the year and until the end of 2021.

The CCP Thirteen Artists Awards recognizes the country’s most notable young artists whose body of work was “characterized by artistic integrity, innovativeness, cogency of ideas, sustained artistic activity and responsiveness to contemporary realities.”