Wazzup Pilipinas!
Leading property portal Lamudi looks at the real
estate preferences of Filipino millennials—one of the biggest market segments
in the world today
Considered as decision-makers with a
considerable purchasing power, millennials have been the target of most
businesses and industries of today. Referring to those born between the early
1980s to the early 2000s, millennials are deemed as the digital natives. This
generation is widely connected socially and virtually through multiple devices,
and they gave new meaning to multitasking and real-time communication. In this
age bracket, everyone loves to work hard but they also play harder. They tag
themselves as travelers and entrepreneurs that overflow with ideas and online
breakthroughs.
As one-third of the Philippine population
is made up of millennials aged 20 to 31 years old who can move and shake the
economy, developments and cities are now remaking themselves according to the
wants of this age group. Due to their importance in the movement of the economy
in general and real estate in particular, leading property portal Lamudi wants to answer the great question:
Where do millennials want to live?
Using its data to study the online behavior
of millennials who use the real estate platform, Lamudi reveals the preferences
of this age group with regards to real estate. As more and more new
developments are now taking into consideration the needs and wants of this
generation, it is just important to find out what exactly should developers do
to get the big yes of the millennials.