Friday, September 25, 2015

#CONNECTED2015: One Nation for Media Education

Wazzup Pilipinas!

Established September 2010 at the University of the Philippines, the Metropolitan Alliance of Communication Students, formerly known as Metro Manila Alliance of Communication Students has been advocating Media Education as means of developing the Self, the Region and the Nation.

With visions of further improving the connections and promoting the advocacy of the Alliance, #CONNECTED, the very first Convention presented by MACS that catered all communication students in metro manila was held last year.

On its 5th year, with the mission of creating stronger connection between the industry and the communication students around the Philippines, we proudly bring "#CONNECTED2015: One Nation for Media Education" with The Reporter’s Notebook Team on Investigative Journalism, Patricia Evangelista on Alternative Journalism, Jing Castaneda on Communication in Leadership and Public Service, Third Domingo on Advertising, Marnie Manicad on Performance in Media Arts and Nikki Gil on Hosting.

Happening this September 27, 2015 from 8 o'clock in the morning until 6 o'clock in the evening at SM North EDSA Skydome.

Be part of the advocacy and uphold the legacy!

For One Nation in Media Education, The MACS Executive Board

Thursday, September 24, 2015

Special Feature: Hiroshi Takano of Osaka, Japan

Wazzup Pilipinas!

This is a special feature of photojournalist and Aqua Image President Hiroshi Takano of Osaka, Japan who was one of the foreign delegates of the Diving Resort Travel (DRT) Expo held at the Megatrade Halls of SM Megamall on September 11 to 13 followed by familiarization tours at different diving sites within the Philippines and included some resort visits and countryside tour.

I joined the group of Hiroshi in Panglao, Bohol along with other delegates from the US, Australia, Korea and some of the DRT Expo organizers from China including Jason Chong, lead organizer of DRT Expo in many countries.

Hiroshi joined the diving tour at many of the popular diving sites of Bohol. He photographs mostly marine or aquatic life. He also talks and sings about water and its precious aquatic natural environment. He performs audio-visual photo-concerts featuring his own photographs and music, including lyrics. This is why he is also called the "singing underwater photographer" playing different kinds of guitars in his performances. He takes the audience on a journey to many places on this planet through his own experiences.

Hiroshi has a music CD album called "Aqua Island" and a photo essay "Ayu" with music CD which shows dramatic life of famous Japanese river fish "Ayu." He also has a portfolio of Marine Photos from MP1 to MP6 available both online and in print. He was the most eager in exploring Bohol especially when we went on a familiarization tour where he took photos and videos of the iconic world's smallest primate called the "tarsier."

I interviewed him on the second night of our 5-day stay at Amorita Resort after a dinner we had at one of the sponsoring resorts nearby namely Bohol Beach Club who treated us for dinner that night.

Building Bonds, Building Brands: A Certified Professional Manager (CPM) Networking Night

Wazzup Pilipinas!

In an effort to introduce their Certified Professional Manager (CPM) Mini-MBA Program to the Philippines, DMKompass, Inc. (formerly known as DM Competitive Advantage, Inc.) invited us to
 celebrate the formal launch of Building Bonds, Building Brands: A Certified Professional Manager (CPM) Networking Night" on September 23, 2015, 6 to 9 pm at the Lucia Ristorante restaurant located inside Hotel Celeste, Makati Avenue corner Arnaiz Avenue, Makati City. 

Ms. Suzan Bigay, CEO of DM Kompass, was there to talk about the CPM program including the schedule and cost.

Attendees were initially treated to a filling pica-pica served by Lucia Ristorante of Hotel Celeste. We tried only a few bites since we were still full from an earlier event held at Rockwell which was also in Makati. The small gathering was an invite-only event that was for potential customers and the alumni of the CPM program. Among the alumni is Ms. Dina Loomis, who is also a book author who promoted her book titled "Beyond Looking Good" during the DM Kompass CPM Networking Night.

In the spirit of continuous learning from experts and colleagues, Grupo Agatep Managing Director and Chief Creative Officer Norman Agatep also gave a short talk on How To Build Brands Through Public Relations and Storytelling." Mr. Agatep actually talked about six (6) ways to tell the story of your brand and he gave real life examples based on companies who actually used the storytelling methods.

Mr. Agatep is the current president of the Internet and Mobile Marketing Association of the Philippines (IMMAP). In 2014, he was the president of the Association of Accredited Advertising Agencies (4As). Grupo Agatep, formerly known as Havas PR Agatep, Havas Worldwide Manila, and Agatep Associates, is one of the largest PR and Advertising agencies in the country.
According to Norman Agatep, the six (6) new ways of storytelling are the following: 

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