Promotional campaign series for Umalohokan Fest 2025

Wazzup Pilipinas!?

For the UMALOHOKAN FEST 2025 in December 2025 with the theme "Environmental Advocates towards a Green Future" featuring digital content creators,. here's a detailed promotional campaign series:

Core Campaign Hashtags:

The drumbeat of change echoes. Umalohokan Fest 2025 is coming. Be part of a Green Future.

#UmalohokanFest2025

#EcoAdvocates

#ContentForChange

#CultureMeetsClimate

#GreenFuturePH (Philippines specific, strong for local advocacy)

Overall Tone: Inspiring, empowering, visually vibrant, authentic, community-driven, and forward-looking.

Phase 1: The "Seed" Phase (July - Early August 2025)

Goal: Announce the event, theme, and date. Generate initial buzz and curiosity.

Key Message: "The drumbeat of change echoes. Umalohokan Fest 2025 is coming. Be part of a Green Future."

Content Focus: Teasers, stunning visuals, introduction of the core concept.

Channels: All social media (Instagram, Facebook, TikTok, YouTube Community Tab), Event Landing Page/Website (essential for all future CTAs).

Official Announcement Video (30-45 sec): (This is the video we discussed earlier!) Fast-paced, visually rich, showcasing traditional performers mixed with subtle environmental elements and quick glimpses of modern creators. Ends with the main poster image, date, and theme.

CTA: "Save the Date! Dec 2025. Visit WazzupPilipinas.com for early bird info."

"Meet the Vision" Social Posts:

Carousel posts on Instagram/Facebook explaining the meaning of Umalohokan (town crier/messenger) and how it connects to being "Environmental Advocates."

Short TikTok/Reel asking "What does a 'Green Future' mean to you?" (encouraging early engagement).

Website Launch: A dedicated, mobile-friendly event website with the main poster, dates, theme, brief overview, and an email signup form for early bird notifications. This is crucial for collecting leads.

Influencer Outreach (initial contact): Start reaching out to prominent Filipino eco-advocates, nature vloggers, and culturally-focused content creators. Introduce the festival and gauge their interest in collaboration for later phases.

Phase 2: The "Roots" Phase (Late August - September 2025)

Goal: Deepen engagement, showcase the "why," and highlight the blend of culture and advocacy.

Key Message: "Culture. Community. Climate. Dive into the heart of change at Umalohokan Fest 2025."

Content Focus: Behind-the-scenes, educational snippets, cultural spotlights, and early creator features.

Channels: Primary on Instagram & TikTok, with cross-promotion on Facebook & YouTube.

"Creator Spotlight" Series (Weekly):

Short video interviews (1-2 min) or "Day in the Life" Reels featuring select digital content creators. They share why they're passionate about environmental advocacy and what excites them about Umalohokan Fest.

CTA: "Connect with our advocates! See them live at #UmalohokanFest2025. Link in bio to register!"

"Eco-Challenge" Series (Bi-weekly):

Launch simple, shareable eco-challenges on TikTok/Reels (e.g., "#UmalohokanZeroWaste" challenge: show your favorite reusable item; "#GreenHabit" challenge: share one eco-friendly habit).

Encourage UGC (User-Generated Content) using your hashtags. Feature the best submissions on your official channels.

Prize: Early bird ticket access, exclusive festival merch, or a shoutout from a featured content creator.

"Cultural Connection" Posts:

Infographics or short videos explaining traditional Filipino environmental practices or beliefs.

Showcase the cultural groups involved in the festival.

Early Bird Registration Launch: Announce and open early bird ticket sales. Use urgency (e.g., "Limited tickets!", "Ends Sept 30!").

CTA: "Secure your spot and save! Register for #UmalohokanFest2025 now: [Registration Link]"

Phase 3: The "Bloom" Phase (October - Mid-November 2025)

Goal: Build significant momentum, announce key programming, and drive registrations.

Key Message: "Experience the fusion. Inspire the future. Umalohokan Fest 2025: Where every beat is a step towards a greener tomorrow."

Content Focus: Detailed programming, speaker/performer announcements, interactive Q&As, FOMO (Fear Of Missing Out).

Channels: All social media, email marketing (to collected leads), media partnerships, local community groups.

"Agenda Reveal" Videos/Graphics:

Tease and then reveal segments of the festival program: e.g., "Eco-Talks Stage," "Traditional Performance Zone," "Green Innovation Hub."

Highlight specific content creators, speakers, or performers who will be present. Use their social media handles and encourage them to share.

Live Q&A Sessions (Instagram Live/Facebook Live/TikTok Live):

Host Q&A sessions with featured environmental experts, traditional artists, or key content creators involved in the festival.

Answer questions about the event, the theme, and environmental issues.

Countdown Campaigns: Daily or weekly countdown graphics/Reels across all platforms, emphasizing the diminishing time to register.

Partnership Spotlights: Feature sponsors, eco-friendly brands, and environmental NGOs participating in the event. Show their commitment to a green future.

Email Marketing Blitz: Send engaging newsletters to your email list with exclusive content, detailed program highlights, and strong CTAs for registration.

Media Outreach: Send press releases to local news outlets, environmental blogs, and online community pages in Pasig City and Metro Manila. Highlight the unique blend of culture and advocacy.

Phase 4: The "Harvest" Phase (Late November - Event Day, December 2025)

Goal: Final push for attendance, on-site engagement, and real-time amplification.

Key Message: "The wait is over. The future is here. Join Umalohokan Fest 2025 – Your Voice. Our Planet."

Content Focus: Urgent calls to action, behind-the-scenes preparation, real-time event coverage, post-event gratitude.

Channels: ALL social media (especially Instagram Stories/Reels, TikTok, Facebook Live), event website, on-site signage.

"Last Chance" & "See You There" Promos:

Urgent video messages from organizers/creators: "Don't miss out!"

Behind-the-scenes Reels of venue setup, final preparations, or sound checks.

Interactive polls: "What are you most excited for?"

On-Site Digital Hub:

Encourage attendees to use the official hashtags for all their posts.

Set up a dedicated photo booth or "content creation zone" with eco-friendly props and banners for attendees and creators.

Offer incentives for sharing (e.g., "Post and Tag to Win!").

Live Coverage (During Event):

Go LIVE from performances, speaker sessions, and interactive workshops.

Interview attendees on the spot about their experience and their commitment to environmental advocacy.

Share real-time updates and highlights on Instagram Stories and TikTok.

Post-Event Thank You & Highlights:

Immediately after the event, share a "Thank You" message.

Compile a "Best of Umalohokan Fest 2025" highlight Reel/video showcasing the energy, impact, and key moments.

Encourage continued advocacy and engagement.

Throughout the Entire Campaign:

Consistent Branding: Use the same logo, colors, and tone across all materials.

Visually Compelling: Always prioritize high-quality images and videos.

Mobile Optimization: Ensure all content and landing pages are optimized for mobile viewing.

Engagement Monitoring: Actively respond to comments, messages, and shares across all platforms.

Data Tracking: Monitor website traffic, social media engagement, and ticket sales to adapt your strategy as needed.

By implementing this phased, multi-channel approach, you'll build continuous interest and effectively encourage participation in Umalohokan Fest 2025 and its vital message of environmental advocacy.