Wazzup Pilipinas !
The inevitable is here once more. Everyone is getting ready for their summer plans as early as now. Beaches and resorts are already hard at work on their summer outing campaigns, and the ads are a plenty already. The summer beach craze is here!
Sun, sand and sports define the typical summer but Nestlé Philippines makes the country’s hottest season everything but ordinary with the launch of the coolest beach festival in the country, NESTEA Beach. This year’s event promises to be even more fun with new innovations thrown in.
Once again, NESTEA Beach invited volleyball teams to show off
their skills and vie for the NESTEA Beach Championship title. This year’s festival promises to be much
bigger, more colorful, and more exciting
with a host of lifestyle events such as concerts, fashion shows, beach parties featuring the hottest
bands and most sought after DJs and clean-up
drives of beaches across the country.
The 16th season of NESTEA Beach kicks off with regional eliminations for Visayas and Mindanao on March 22 to 23 at Moalboal, Cebu followed by GMA and Luzon regional eliminations on April 5 to 6 at Laiya, San Juan, Batangas. There will be a total of 128 teams composed of 64 men and 64 women, competing in two regional legs. The 24 best teams from the eliminations will face off in Boracay for the finals on April 18 to 20 where they get the chance to win Php 100,000 in cash.
“We’re very excited to launch the
NESTEA Beach this year. The competing volleyball teams have increased from last
year and that means more action-packed matches to watch out for. Even more
exciting are the various side activities we prepared that can be enjoyed not
only by sports fanatics, but by all the participants and spectators,” said
Jedessa Leyte, Marketing Promotions and Events Manager for NESTEA Beach.
Redefining
fun, NESTEA will also hold activities to preserve the pristine beaches of
Boracay, NESTEA Beach Finals’ home for the past 16 years. Working with Boracay
Foundation, Inc. and local government units, NESTEA Beach will hold coastal and
underwater clean-ups that consumers can join. Beach preservation information
materials will also be produced and given away to encourage people to keep
Philippine beaches clean. In Partnership with Boracay Foundation., 100
coin banks will also be distributed in Boracay resorts and funds will go
support the foundation projects.
Worry-free travel to the summer’s coolest destination
To make sure
everyone, including non-volleyball players, gets to join in the fun, NESTEA is
working to ensure their worry-free travel to the NESTEA Beach events. For the
first time, NESTEA Beach will be working together with Travel Factor, the
country’s leading travel adventure group that
advocates the use of local transportation and affordable accommodations in
experiencing new places. In collaboration with NESTEA Beach, Travel Factor will
provide affordable packages to those who wish to attend the 16th NESTEA Beach
events. Three (3) travel packages will be available: Moalboal, Cebu; Laiya, Batangas;
and Caticlan, Boracay. Moreover, NESTEA is also proud to tie-up with Department
of Tourism’s (DOT) It’s More Fun in the Philippines campaign through its Summer
themed NESTEA Pitchers that highlights the beautiful beach destinations in the
Philippines.
Home of cool music and best beach parties
Series of cool, fun parties featuring
the hottest DJs in the Metro await the NESTEA Beach goers in Boracay starting
off with Jam Illumina Party at Summer Place featuring DJ Elmer Dado on April
18, Play FM Bass & Island Rhythm at Club Epic on April 19, RX Summer Fling
at Club Epic on April 20 and the most awaited 16th NESTEA Beach
Victory Party at Club Paraw on April 20, 6:00 PM onwards.
Summer officially
opens with NESTEA Beach
Indeed, NESTEA Beach has become an iconic summer beach event
—the perfect time to enjoy the refreshingly healthy, light and cool experience
that only NESTEA can bring. Summer officially opens with the first leg of
NESTEA Beach at HK Resort in Moalboal, Cebu on March 22 to 23.
The 16th NESTEA Beach is proudly supported by official
partners Converse, Mikasa, Acuaverde Beach Resort and Travel Factor. Other
sponsors include La Carmela de Boracay Beach Resort, Crystal Sand Boracay Beach
Resort, Lenovo and 0+ Mobile and Shakey’s.
16th NESTEA Beach. Ang Gaan, Ang Sarap.
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