Top B2B Video Marketing Stats For 2022 To Understand the Market

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The most effective tool you can use to increase your marketing is video - no doubt about this. However, a remarkably efficient video marketing strategy needs to be based on benchmarks and statistics supported by research, which enables you to spot new chances and assess a campaign's effectiveness.

Additionally, to get the similar benefit other successful businesses have achieved, you can always collaborate with a professional corporate video production company. It's time you take some practical decisions to shape your marketing strategies.

Moving forward, to help you understand why video should be a key component of your B2B marketing approach, we look at some of the most eye-catching video statistics for 2022.

Statistics from the marketers’ POV

Since video continues to significantly impact traffic, leads, sales, and audience comprehension, marketers are more optimistic than ever about the return on investment delivered by this medium. Here are some fascinating stats reported by B2B marketers:


The two most popular corporate video forms are explainer and social media videos.
87% of marketers claim that video marketing has contributed to an increase in their traffic.

 
94% of marketers declare that videos have improved clients' understanding of their products or services.

 
86% of marketers state that video has greatly supported their lead generation.

 
93% of marketers claim that video marketing has helped them enhance brand recognition.
87% of marketers claim that video marketing has a favourable ROI. 

Statistics from the customers’ POV

Consumers are eager to see even more video content in the upcoming year as they continue to use it as a critical component of their interactions with businesses and brands. So let’s see some significant stats claimed by the consumers:


96% of people have watched an explainer video to learn more about a product or service.

 
88% of individuals say that watching a brand's video influences them to make a purchase.

 
73% of individuals prefer watching short videos when learning about a product or service. 

If a video is one minute or less, 68% of people watch the entire piece. (source)
59% of CEOs claim that watching a video is preferable to reading text. 



B2B video marketing stats to know the social media impact

Social media platforms are great for B2B marketing purposes, including reaching a wider audience, raising brand awareness, and promoting your products and services. To fulfil these purposes, a reputable corporate video production company creates videos that perform amazingly well on social media sites. The must-know corporate video stats are as follows:


93% of companies assert that a video shared on social media helped them gain new customers. 

 
Facebook is the most popular platform for marketers to post video content, with 81.2% of the market. YouTube comes in second with 62.9%. 

Stats on how video adoption and use in businesses is on the rise

Businesses can interact with both present and potential customers, as well as staff, by implementing a thorough video marketing plan. More people than ever before are watching videos today. So, here are some interesting stats to understand the current scenario of corporate video marketing:

Businesses make videos available on their websites 85% of the time.

 
32% of B2B businesses use video for sales.
30% of marketers consider video a more crucial component of their plan than their website.

 
According to 69% of marketers, corporate video has become the most heavily invested part of content marketing in 2022. 

Must-know video marketing ROI stats

B2B marketers know that ROI is a baseline for developing future marketing plans and is utilised as a part of analytics. It enables you to ascertain which marketing strategies are effective and which ones could use some improvement. So, before you reach a corporate video production company, know the trending ROI stats to be fully prepared for your next big step.

According to 74% of marketers, video has a higher ROI than still images.

 
According to 89% of video marketers, video has a positive ROI.

 
80% of video marketers claim that video has directly boosted sales.

 
52% of marketers claim that video is influential in establishing credibility with potential clients. 

In many ways, the demand for video has increased. The ten-year overnight success of video appears to continue into the following ten years. The statistics above show a media form that almost all marketers and their consumers find engaging and helpful in achieving extremely significant purposes.

PH Post Office launches FVR Stamps, commemorative exhibit

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The Philippine Postal Corporation (Post Office) commemorates National Stamp Collecting Month and the 255th Anniversary of the Philippine Postal Service with the launching of FVR Stamps and commemorative exhibit featuring the late President’s collection and other memorabilia held at the lobby of the historic Manila Central Post Office building in Liwasang Bonifacio, Nov. 25.

Postmaster General Norman Fulgencio thanked the family of the late President Fidel V. Ramos, his wife Mrs. Amelita “Ming” Ramos, and Ms. Cristina Martinez-Ramos, fourth Child among five daughters of FVR, for allowing the Post Office to exhibit FVR’s stamp collection and other paraphernalia in honor of his legacy and passion for stamp collecting.

He added, “Apart from his popular hobby, the Post Office pays tribute and celebrates the legacy of public service he has imparted to each one of us”.

As someone who has a deep knowledge of stamp collecting, FVR has declared November of every year as National Stamp Collecting Month through presidential proclamation No. 494. He is instrumental in the promotion of Philately, which is the study and collection of stamps.

With his declaration, Philately is now being propagated to promote the art of stamp collecting to Filipinos, especially the youth. “This is the Post Office’s way of reaffirming our appreciation and support to one of the indelible legacies of our revered FVR”, Assistant Postmaster General for Management Support Services Atty. Benjie Yutoko said.

Although former First Lady “Ming” Ramos was not present during the launching ceremony, her daughter Cristina was there to represent the Ramos Family.

” We are thankful to the Post Office for paying tribute to President FVR”, she said.

Ms. Cristina thanked the Post Office for recognizing the services and contributions of his Father. The Ramos family is deeply honored for this recognition”.

It is the mandate of the Post Office to immortalize and pay tribute to former Presidents, who in one way or another have served and contributed to the development of the country. He added, the Postage Stamps we issued symbolize unity, respect, and love of the country. When a former president passes away, we set aside politics and the whole country mourns.”





Stamps, Souvenir Sheets, and official First Day Covers are now available at the Philatelic Counter in Manila. Ms. Eunice Beatrix U. Dabu and Agnes C. Rarangol (Post Office) layout the stamps.

Things to Know More About Cricket in Betting

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When you first bat the ball in cricket betting, you may feel like you know nothing about the game. But seasoned gamblers aware make their bets profitable needs a solid strategy. Regarding cricket, this is even more true. Let's go over the various cricket betting strategies with the jeetwin, how they function, and how any bettor can use them to convert excitement into profit.
What wagers on cricket are the most common?

The cricket market offers many different kinds of cricket betting. There are many other bet-cricket tactics, as well picks, odds based on player performances, and odds for cricket matches based on events with the jeetwin. You can select your preferred betting method also has cricket betting odds. Cricket betting is available through bookmakers, exchanges, and online. It's a condensed way to bet on cricket games feature different odds for three distinct outcomes. Here are the options available to you:


● It will be a victory for the home team.

● The success will go to the visiting team.

● There will be a draw in the outcome of the game.

The finest cricket odds are available for this type of wagering because the results are constrained and comprehensive.
How Do Cricket Betting Techniques Operate?

Cricket is a captivating game that offers a wide range of wagers that can readily combine into a single betting strategy. Many types of bets can seamlessly fit into a system, including straight bets, player side bets, team side bets, in-play bets, and many more. A single "ticket" used in several bet types in cricket betting methods. As an illustration, you might employ your plan to spread the gamble among many players or teams to guarantee your success. Cricket betting techniques can be apply to games or laying a bet on each selection on the list. You can also bet on specific players, such as the best bowler or batter, etc.


How do the odds work on cricket betting websites?

Cricket betting odds reveal the propensity of an event to occur. They frequently appear as numerals next to various cricket teams. If you properly comprehend the odds and betting tactics, you can earn money by placing sports bets. Depend on what punters believe will occur throughout the game will provide varying odds for a cricket match. When betting on cricket, you aware that the odds are never fixed and change depending on various circumstances. Bookmakers calculate the most likely outcome for cricket betting odds using intricate mathematical formulae and a margin.

 
Choose the best betting strategy for you.

An ideal method is needed while betting on cricket. In this case, your level of competence may be necessary beginners should adhere to safer techniques. Concentrate on lesser profit potential and greater possibilities of winning. Despite this, there isn't a standard approach to sports betting. However, these are a few of the well-liked tactics that might support your victory: In the ladder method, after winning a wager, your winnings are then used to wager on the following opportunity. A single group of wagers combined into one using the parlay betting strategy. Double chance wagering entails placing odds on two of three potential outcomes.