Wazzup Pilipinas!
New Year, new faces! Check out these fashion influencers under Gushcloud Philippines who are definitely stepping out of their comfort zones to make a mark not only in their OOTDS and #fashiongame, but also in the industry.
Chic and Edgy - LAUREN ESPINO (@laurgraces)
Meet Lauren, a Psychology major, whose content features her journey through pursuing her love for arts in the likes of styling, graphic designing, embellishing, and painting, whilst making it a point to ground her content in her brand’s main message of empowering women to find value and self-worth in their passions, purposes, and power to make a difference in the world, as she attempts to do so herself. She likes to describe her style as having a mix of fierceness, quirkiness, and boyishness. She doesn’t put too much effort into curating her feed, as she likes it to reflect her authenticity. She also hopes of others finding beauty and staying true to themselves. She only takes time to edit each post similar to each other by using the app called Preview to easily assess if a post looks fitting.
On her free time, she enjoys reflecting on life and on new ideas, doing art, watching conspiracy theory and TED videos, singing, playing billiards, and being around the people she loves. This year, she plans to build up her character in pursuing her goals and, ultimately, God's plan for her; continue learning from those around her; be more engaged in finding ways to extend herself to others; and to make the most out of life and share it with as many as she can. Her favorite part of being an influencer is the fact that she gets to connect with so many different people, especially with her followers who she deems as her virtual family. Don’t forget to check out her #SheVictor movement on Instagram too!
Hip and Laid Back - CHAR DEOCAREZA (@chardeocareza)
Char is a graduating Architecture student who is into fashion, travel, and lifestyle. She creates signature styles and changes it depending on her mood. She also uses VSCO and Adobe Lightroom to edit her photos. Thus, it is no surprise that she loves doing photoshoots and exploring different places.
Through being a blogger, she empowers different individuals to be confident about themselves. She enjoys getting to know her followers whom she treats as her friends. She aims to travel more around the Philippines to produce great content that will inspire and motivate more of her followers.
Trendy and Adventurous - KAS PEREZ (@kasperloooove)
Kas is a fashion blogger who regularly does makeup and outfit posts, travel content, and food features. She’s a simple and casual girl who prefers wearing comfortable outfits, and making it look chic! She curates her feed by using one Adobe Lightroom preset for all her photos.
As a content creator, she gets to meet a lot of people in the industry whom she learns a lot from and get to discover brands and new places she has not been to. When her schedule is not full, she looks for OOTD inspirations and new accounts on Instagram to stalk her favorite icons.
She never planned or imagined herself being a blogger but Kryz Uy, Tricia Gosingtian, and Camille Co inspired her to be one. In this industry, it’s important for Kas to always stay true to herself and not be a copy of someone else. This year, her goals include keeping in line with her schedule, creating more OOTD content, getting fit, and being a happier and more positive person.
Unique and Vibrant - KYNA SY (@kynagem)
Last but definitely not the least, here’s Kyna whose content promotes love, selflessness, kindness, and all things positive. She tries to manifest these values not only into her social media content but through her everyday life as well - from the videos that she produces to the clothes that she designs, and even to beyond the screen! Her style ranges far and wide, extending from 50’s flapper to Legally Blonde-esque to runway ready, and everything in between; all but with a common denominator of an Avant Garde look. Kyna likes being different; she loves to dress in a certain outside-the-box manner, which is why she designs most of the clothes she wears - from the initial ideation to embellishing the designs and even up to quality control.
She loves making content that make people happy, loved, and special. On her free time, she enjoys playing pranks on her peers, playing with kids and diving into ball pits in malls. She plans on starting her own YouTube channel to reach out to more people and to touch more lives. This year, she vows to focus more on God and other people, and less of herself; to apply her life motto of “no longer I but God and others.”
So there you have it! These are the fresh new fashion faces on Instagram you should keep an eye on. They may be young and just starting out, but these girls have what it takes to positively influence the generations to come.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
