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Thursday, February 16, 2017

Brainstorm 2017: An Inter-Medical School Quiz Show


Wazzup Pilipinas!

Medical schools from all over the country are excited to buzz in to prove they are number one in this year’s Brainstorm: An Inter-Medical School Quiz Show. This jeopardy-style quiz bee in basic and clinical medicine will be having its 26th run this February 24, 2017 from 5:00 to 9:00pm at the Midtown Atrium, Robinsons Place, Manila.

For 25 years, Brainstorm has provided a venue for the great minds from some of the country's most esteemed medical schools to showcase their aptitude in medicine in the spirit of a healthy competition.

The Mu Sigma Phi Fraternity and Sorority celebrates Scholarship Month 2017 this February to highlight the organization’s advocacy in promoting exemplary scholastic performance, passion in sharing knowledge and resources, as well as exemplifying academic skills and talents of future doctors all over Luzon and the Philippines.

Here is a brief rundown of exciting talks, quiz shows and events for the Scholarship Month:


EBM and BEYOND: Principles to Practice | February 1, 2017

A whole-day event which features lectures, small-group discussions and return-demonstrations on Evidence-Based Medicine, a course solely taught on the UP College of Medicine. This summit is one of the first of its kind being offered to undergraduates of medicine and the allied health professionals. It aims to disseminate to other universities the importance of this medical tool especially to our future clinicians.


Mu Scholarship Month Opening Exhibit | February 6, 2017

To officially start the Mu Scholarship Month, consultants, resident doctors and medical students of the Mu Sigma Phi Fraternity and Sorority gathered in a lively opening ribbon-cutting ceremony of the Mu Scholarship Month exhibit.


Alam Mu Ba Trivia Night | February 10, 2017

Now on its second year, Alam Mu Ba? is a trivia night for the brothers and sisters of the Mu Sigma Phi featuring general knowledge type of questions designed to test each other’s wits and acumen. Teams composed of medical students and doctors battle it out to emerge as the champion, all in the spirit of fun and kinship.


Excellence, Knowledge, Genius (EKG) | February 17, 2017

An inter-university quiz show catered to students taking up pre-medical courses. Undergraduates from different courses form groups of 3 and, together with their peers as support, join this scholastic endeavor. This aims to promote camaraderie among different medical professions.


Aklatang Mu Sigma Phi | February 18, 2017

A project which aims to bring literacy to the youth by building a public, free access library with the help of our local government and other organizations. This year, the team will continue this vision by providing text books and shelves to the Payangan Elementary School in Dinalupihan, Bataan


Medico Media | February 25, and March 4, 2017

At this time and age of modernization, the convenience of health information access via media comes with the increased danger of receiving misinformation, consequences which prove detrimental when dealing with the issue of health. Medico Media aims to develop the skill of critical thinking among media consumers, to be able to recognize correct information from misinformation, and to be responsible media users for a healthier community. 

Jose Cuervo Celebrates the Panagbenga Festival!


Wazzup Pilipinas!

With the annual Panagbenga Festival set to bloom upon Baguio city this February, Jose Cuervo is looking to celebrate the flowers of the Cordilleras with three consecutive weekends of events that is sure to keep the party going all month long.

Held every February, the Panagbenga festival was founded in the wake of the catastrophic earthquake that tore through the city in 1990. The local government would go on to start the festival in order to boost morale and pay tribute to the variety of flowers that are exclusive to the region. Panagbenga is a month-long festival with a number of events and activities that’s sure to keep the city alive all through February.

Jose Cuervo seeks to honor the beauty of the Cordilleras by inspiring the people of Baguio to create their own #CuervoMoments in several events all through the month of February.

On February 18, we check into The Ampersand for Cuervo Panagbenga X Callum David, with a follow up the weekend after as we hit up the Crown Legacy Hotel with Cuervo Panagbenga X Spade Superclub on February 24. We wrap up on the 4th of March at the 2600 Gastropub and Elevate Music Festival

PJMA Proudly Presents MADWORLD: Upsetting the Status Quo



Wazzup Pilipinas!

Change is about to break into your world.

The Philippine Junior Marketing Association, in partnership with one of the leading integrated marketing communication agencies in the country, Havas Media Ortega, proudly brings you,

MADWORLD: UPSETTING THE STATUS QUO this 26th of February 2017, from 12 NN - 6 PM at the SM Mall of Asia Arena!

Learn from the most prominent business personalities as they unfold the truths behind the success of disruptive marketing and innovation in their respective industries.

Join us as we step out of the ordinary and experience an event you've never imagined; for what you've known might just not be the same!

Registration starts at 11 AM.

Get ready to be disrupted, Junior Marketers!

Should you have inquiries, please contact Jay Jimenez at (0927) 670 8924 or email him.at pjma.jtjimenez@gmail.com.

#MADWORLD2K17

Philippines Health Forum: Access to Innovative Medicine, Focus on Cancer


Wazzup Pilipinas!

The entire process that a cancer patient goes through is so stressful for both the patient and their loved ones. The thought of keeping the will to survive amidst the hardship from physical, financial and emotional burdens is a terrible situation to be in. I would find myself always hoping for a miracle if science could not speed up its search for a cure to the most dreaded cancer.

I would like to believe that there have been many efforts done and currently ongoing with the goal to ease the treatment process for cancer patients. I’ve encountered so many campaigns, corporate social responsibility programs and initiatives, both big and small, that all aim to raise awareness, and somehow alleviate the pain experienced by a victim.

There have also been so many initiatives done to make the treatment process more convenient, if not affordable, for so many who have been struggling from the disease from the time of discovery up to the point of hoping for a cure, or at least to prolong their life.

But have most of these noble efforts been repetitious or redundant? Since there is no central point to acknowledge each effort, we see many organizations or groups, whether government, private or non-government organizations or groups, doing the same tasks.

Thus, I believe it is about time we gather these stakeholders to come up with a more focused group where all concerned groups and individuals could contribute to the overall success of an effort that is organized and with focus.

Monday, February 13, 2017

Cosmos: UP Fair Friday by UP JMA: Bringing Local Music Out of this World


Wazzup Pilipinas!

An alien invasion is about to come your way.

This February 17, 2017 at the UP Sunken Garden, the UP Junior Marketing Association, in partnership with the University Student Council, presents Cosmos: UP Fair Friday, a celebration of local music centered on a national advocacy—freedom of expression regardless of race, culture, and gender.

Immerse yourself in both mainstream and emerging Filipino music and witness gravity-defying performances by

Rivermaya
Pupil
Sam Concepcion
Hale
Itchyworms
Rocksteddy
Sud
Mayonnaise
Jensen and the Flips
The Ransom Collective
Never The Strangers
Absolute Play
Save Me Hollywood
Midnight Meetings
MilesExperience
Soapdish
Sucketseven
Ashley’s Kryptonite
Lola Amour
BTC

Why should you check out Cosmos: UP Fair Friday? We've outlined 5 important reasons just for you. 

Cosmos is a guaranteed cosmic experience where you’re free to be whoever you want to be as you immerse yourself in the local music scene. 

You get to sing along to OPM classics with great company. 

You get to witness 20 amazing acts and the overall UP Fair experience for just P80/P120. 

Cosmos can be your avenue to finally get close to the person of your dreams. 

Not only do you enjoy a break from your everyday reality, but you lift others up as you do so! All proceeds of Cosmos will go to Kids Integrated Development through Schooling (KIDS) and the UP JMA Scholarship Fund.

Get your tickets for Cosmos: UP Fair Friday at bit.ly/CosmosUPFairFridayTickets.

#UPFairCosmos #GetCosmic

Like us on Facebook: http://facebook.com/UPFairCosmos
Follow us on Twitter: http://twitter.com/UPFairCosmos
Follow us on Snapchat: @UPFairCosmos
Follow us on Spotify: @UPFairCosmos

The UP Junior Marketing Association (UP JMA) is a duly recognized university-wide student organization based in the Cesar E.A. Virata School of Business Administration. As a pioneer in marketing and project management, UP JMA has established its presence within and beyond the UP Diliman campus.

PH in Top 10 of Countries Under Malware Threats


Wazzup Pilipinas!

Microsoft Asia today released regional findings from the Security Intelligence Report (SIR), Volume 21, a twice yearly report that provides unique insights into the threat landscape to help organizations learn about trend data in industry vulnerabilities, exploits, malware and web-based attacks. The latest report identified Asia Pacific markets, especially the emerging ones, as among those at the highest risk of cybersecurity threats with three out of the top five global spots for rate of malware encounters in the region.

The new edition of the Microsoft Security Intelligence Report covers threat data from the first half of 2016, based on analysis of threat information from over a billion systems worldwide. Also included are longer term trend data and detailed threat profiles for over 100 individual markets and regions.

Out of the top five locations across the globe most at risk of infection, two are located in Southeast Asia, namely Vietnam and Indonesia. Both locations have a malware encounter rate of more than 45 percent in the second quarter of 2016, which is more than double the worldwide average of over 21 percent during the same period. The Philippines is #7 on the list with an encounter rates of 35.6%.

However, even markets in the region with higher levels of IT maturity such as Japan, Australia, New Zealand, South Korea, Hong Kong and Singapore have displayed malware encounter rates that are below the worldwide average, highlighting the diverse cybersecurity landscape in the Asia Pacific.

Top Markets in the Asia Pacific under Malware Threats:

1.     Mongolia
2.     Vietnam
3.     Pakistan
4.     Indonesia
5.     Nepal and Bangladesh

6.     Cambodia
7.     Philippines
8.     Thailand
9.     India
10.   Sri Lanka


11.   Malaysia
12.   Taiwan
13.   China
14.   Singapore
15.   Hong Kong


16.   South Korea
17.   Australia
18.   New Zealand
19.   Japan
Worms, Trojans and Malicious Websites are sources of malware:



The report showed that the top most encountered malicious software families in the country include:


· Gamarue, a worm which can give a malicious hacker control of your PC, steal information and change PC security settings. It is commonly distributed via exploit kits and social engineering and can also be attached to spam mails.

· Lodbak, a trojan that is usually installed on removable drives by Gamarue, and which attempts to install Gamarue when the infected removable drive is connected to a computer; and Peals, which displays trojan characteristics.

Attackers also often use websites to conduct phishing attacks or distribute malware. Malicious websites typically appear completely legitimate and often provide no outward indicators of their malicious nature, even to experienced computer users. In many cases, these sites are legitimate websites that have been compromised by malware, SQL injection, or other techniques, in an effort by attackers to take advantage of the trust users have invested in them.

Based on the report, the Philippines has 5.99 drive-by download pages per 1,000 URLs compared to the worldwide number at 0.55. Drive-by downloads are malware or threats downloaded from the Internet which are usually unintentional. For example, downloading an executable program or movie file without knowing the malware attached.

Atty. Raul Cortez who leads Corporate, External and Legal Affairs (CELA) at Microsoft Philippines said, “With increasing malware encounters and sophistication of cyberattacks, cybersecurity is becoming a mission critical priority for most organizations. It generally takes an average up to 200 days for organizations to find out that they have been breached. With no sign of abatement in the future, what companies need is a Secure Modern Enterprise posture, which involves well-integrated “Protect-Detect-Respond” investments and capabilities, with a strategic focus on the core pillars – Identity, Apps, Data, Infrastructure and Devices. Additionally, organizations should also strongly consider adopting trusted cloud-based services to enjoy the highest levels of data protection, leveraging the cloud provider’s enterprise-grade security and privacy expertise, assurances and certifications.”

Security teams should also keep abreast of changes in the threat landscape brought about by emergence of cloud computing. The latest report contains an expanded Featured Intelligence section that includes a deep dive section on Protecting cloud infrastructure: detecting and mitigating threats using Azure Security Center. This section details new threats that organizations may encounter and explains how they can use Azure Security Center to protect, detect, and respond to security threats against Azure cloud-based resources. Some of the new cloud-targeted threats outlined are:
· Pivot back attacks, which occurs when an attacker compromises a public cloud resource to obtain information that they then use to attack the resource provider’s on-premises environment

· “Man in the Cloud” attacks, in which an attacker induces a prospective victim to install a piece of malware using a typical mechanism, such as an email with a link to a malicious website. It then switches out the user’s cloud storage synchronization token with the attacker’s token, allowing the attacker to receive copies of each file the user places in cloud storage. This effectively makes the attacker a “man in the middle” for cloud storage.

· Side-channel attacks, where an attacker attempts to put a virtual machine on the same physical server as the intended victim. If he succeeds, the attacker will be able to launch local attacks against the victim. These attacks might include local DDoS, network sniffing, and man-in-the-middle attacks, all of which can be used to extract information.

· Resource ransom, where attackers hold cloud resource hostage by breaking into and controlling public cloud account, and then requiring the victim to pay a ransom to release encrypted or restricted resources.

Organizations need to ensure they have a robust cybersecurity posture to withstand and respond effectively to most cyberattacks and malware infections. Five best practices for improving defense against cybersecurity threats are:

· Ensure strong fundamentals: Use only genuine, current and updated software. The usage of IT assets which are old, unprotected, or are non-genuine in nature, substantially increase the chances for a cyberattack. For example, pirated and counterfeit software are known to come with embedded malware infections.

· Focus on cyber hygiene: Poor cyber hygiene of IT users, negligent employee behavior or weak credentials/password protection within an organization, adds a high degree of vulnerability for system compromise. With more and more personal devices being used at the workplace, the higher the chance they are infected.

· Have a data culture: Develop a big data analytics culture involving data classification, multifactor authentication, encryption, rights management, machine learning for behavioral analytics and log analytics to spot user anomalies and irregular or suspicious patterns, which could provide potential clues in advance to prevent impending or ongoing security breaches.

· Invest in a robust cyber defense ecosystem and monitor all systems in real time: Invest in trusted security solutions and modern threat protection technologies to monitor, detect and remove common and advanced cyber threats in real time, while developing in-house expertise to undertake threat analytics.

· Regular assessment, review and audit: Be comprehensive on all aspects of cybersecurity, not just technology. Have a IT trusted supply chain across cloud, software, hardware, Internet of Things, BYOD (bring your own device) and regularly review and assess cybersecurity investments and performance of both software and hardware deployment, including customer and vendor access to the corporate network.


Resources like the Security Intelligence Report are just one aspect of the Microsoft comprehensive approach to security – including a holistic platform, unique intelligence and broad partnerships – which is critical to enabling the digital transformation of leading organizations in Asia.

As part of Microsoft’s commitment to building trust in technology in the region, it launched its first combined Transparency Center and Cybersecurity Center in October 2016. Located in Singapore, the joint facility brings together Microsoft capabilities in a single location in Asia Pacific, to serve the security needs of the public and private sector and foster the building of a trusted and secure computing environment.

To download and learn more about the Microsoft Security Intelligence Report findings, visit www.microsoft.com/sir and the Microsoft Secure Blog.

Krissha Viaje Crowned Winner of GEM’s Search for Singing Talents in Asia


Wazzup Pilipinas!

Asian entertainment channel GEM concluded its search for singing talents in Asia with the crowning of Krissha Viaje from the Philippines as the winner in an audition held yesterday. Krissha beat 11 other finalists to win the top spot and the chance to take part in Nippon TV’s biannual singing competition programme I Can Sing in Japanese!.

Since the start of the online call for entries in December last year, the channel has seen overwhelming response from participants all over Asia, which indicates the widespread popularity of Japanese content in the region. From the entries, 12 finalists were handpicked and invited to attend an audition in Singapore. They are from Cambodia, Hong Kong, Indonesia, Malaysia, Singapore, Thailand and the Philippines.

“Singing in Japanese is not easy so we were surprised by the high quality of entries across South East Asia. The overwhelming response from aspiring singers reflects the popularity of Japanese pop culture in this region. On behalf of GEM, I congratulate Krissha on being crowned the Asia finalist and wish her every success for the final round of I Can Sing in Japanese! in Tokyo. GEM, together with our partner and leading content producer, Nippon TV, will continue to deliver the latest entertainment from Japan and bring our viewers more on-ground, interactive experiences that will deepen their connection to Japan,” said Virginia Lim, Senior Vice President & Head of Content, Production & Marketing, Sony Pictures Television Networks, Asia.

Yuji Gobuichi, the Japanese director and creator of the programme, also remarked: “We are very impressed by the immense talent we have seen in the entries from Asia. I believe that Krissha is the next big thing in the making and that the rest of the contestants are also ready to take on other global singing competitions.”

Seven Boys and Five Girls Off to Manila to Represent Mindanao in the Jr. NBA Philippines 2017 National Training Camp


Wazzup Pilipinas!

A record-breaking 1,479 young athletes from all over Mindanao showed up at this year’s first Regional Selection Camp of Jr. NBA Philippines 2017 presented by Alaska held February 11-12 at Xavier University.

After experiencing the various progressive basketball drills and scrimmages, Jezreel Aton, 13, of Bethel Baptist Christian Academy; Khen Caduyac, 13, and Stephen Jebson Garcia, 13, of Corpus Cristi; John Anthony Melgazo, 14, and Jerald Orestes, 13, of Bukidnon National Highschool; Geo Ramos, 13, of Xavier University and Maverick John Vieto, 13, of San Isidro College ruled the boys division while Louise Veronica Agad, 12, Ella Rae Amulato, 12, and Pauline Angelique Valle, 12, of Misamis Oriental General Comprehensive Highschool (MOGCHS); September Star Padla, 13, of Bukidnon State University; and Giordana Tagarda, 10, of City Central School are the girls who will represent Mindanao to the Jr. NBA Philippines National Training Camp in Manila this May 12-14.

These 12 young ballers excelled in the skills stations and exhibition games, exemplifying the Jr. NBA core S.T.A.R. values of Sportsmanship, Teamwork, a positive Attitude and Respect throughout the camp. The Jr. NBA committee headed by Jr. NBA Coach Craig Brown evaluated the regional finalists.

“These kids in Cagayan De Oro listen extremely well and play hard,” said Jr. NBA Coach Craig Brown. “If they continue to work on the fundamentals that we worked on here over the last two days and really stay committed to the S.T.A.R values which they exuded here this weekend, I think the sky is the limit for these young people.”

Some of the young athletes who participated in the two-day camp travelled all the way from Bukidnon, Butuan, Misamis Occidental and Zamboanga for the opportunity to be selected and advance to the next stages of the league’s global youth basketball participation program.

Jr. NBA Philippines 2017 presented by Alaska Regional Selection Camp’s next stop will be Lucena (Feb. 25-26) followed by Cebu (March 11-12) and Manila (April 1-2). Boys and girls ages 10-14 can still register to the free youth basketball program at www.jrnba.asia/philippines, where the program terms and conditions can be found.

Fans can also follow Jr. NBA on Facebook at www.facebook.com/jrnbaphilippines. For all things NBA, fans can visit www.nba.com, like the NBA on Facebook at www.facebook.com/philsnba and follow www.twitter.com/nba_philippines on Twitter.

To learn more about the Alaska Milk Corporation, visit www.alaskamilk.com and www.playph.com.

Anton Del Rosario Now Booked for Neymar Jr’s Signature Football Tournament!


Wazzup Pilipinas!

Neymar Jr’s Five is the Brazilian forward’s signature football tournament – and a truly global phenomenon. Across six continents and more than 50 countries, five-a-side teams battle it out in 10-minute matches with a twist. Every time one team scores, the opposition loses a player, which makes it fast, technical, tactical – and unique in the world of football. More than 65,000 players from 47 countries signed up to play in the first year of Neymar Jr's Five and 2017 promises to be even bigger.

Neymar Jr’s Five is coming to Manila for three consecutive Saturday’s of non-stop action! Already enlisted for Neymar Jr’s Five is Filipino football superstar, Anton Del Rosario. Since coming into the local scene in 1999, Anton Del Rosario has become one of the most prolific names in Filipino football having served as right back for Loyola Meralco Sparks FC, Kaya FC, and the Philippine National Team (Azkals).

Neymar Jr’s 5 has opened up more registrations slots and will remain open until February 15 for Qualifier A, and until February 22 for Qualifier B. 


The tournament is open to teams of five to seven players aged 16 to 25, and for the first time, two over-aged players are allowed in the squad. Competing teams will need to have their Philippine passports on stand-by when registering. The teams will set out with the hope of making it to the World Final in 2017, at the Instituto Projeto Neymar Jr in Praia Grande, Brazil.

Qualifying rounds will happen on two back-to-back Saturdays; February 18th and 25th, with the finals taking place on the 4th of March – all to be held at SPARTA Philippines in Mandaluyong.




Sign your team up now – and who knows, you could soon be playing on Neymar Jr’s home turf. Dare to dream, and outplay them all!

FB Event Page: win.gs/neymarjrsfiveph
Registration: www.neymarjrsfive.com

FamilyMart has all the Feels for February


Wazzup Pilipinas!

Customers are sure to feel the love with FamilyMart’s celebrations this month. That sweet daily treat for you or that special someone is just around the corner at your favorite convenience store.

With over a hundred branches and growing in the Philippines, you can find a FamilyMart in your area, offering ease, convenience, and quality products that make your day better. Where else will you be welcomed like family, and even have fantastic surprises for February?

Move over diamonds, because girls—and guys—have a new best friend. Swarovski Charms make perfect gifts for your valentine, your mom, your friends, or even yourself. The best part is that they’re available at FamilyMart stores for just P79 each, with bracelets at P199.

Indulge in a classic combination by taking advantage of FamilyMart’s chocolate and wine promos this whole month. Get a free wine glass, teddy bear, or discounts on select wine bottles, and pair it with discounted imported chocolates such as Reese’s and Cadbury.

On top of that, all purchases made with your Snap Card will earn you points to redeem exciting rewards. If you happen to choose any of the participating items this month and earn an extra 50 bonus points.

Under Armour Searches for New Batch of Pinoy Representatives for Second Annual "Test of Will"


Wazzup Pilipinas!

Under Armour, the leading developer, marketer, and distributor of branded performance apparel, footwear, equipment, and connected fitness platforms, will hold its second installment of the Southeast Asia-wide fitness challenge dubbed “Test of Will” this summer.

The inaugural Test of Will had a successful and promising turnout last year, with two Filipino athletes Zoe Pond-McPherson and Noelle Wenceslao emerging victorious in the exciting and heart-pumping competition.

In search of a new batch to don the Philippine colors on the thrilling Test of Will stage, Under Armour will hold a national heat at the Glorietta Activity Center in Makati City on the 25th and 26th of March 2017.

Pushing the outer limits of strength and endurance, will-driven Pinoys (21yrs old and above) will have to compete in a four-minute intense course that requires them to complete 60 seconds of four exercises such as burpees, one-arm thrusters, TRX row and sandbag throw.

Top male and female will get the opportunity to represent the Philippines in the Test of Will final round, which is set to take place in Kuala Lumpur, Malaysia this coming 6th of May.

Aside from the Philippines, countries like Singapore, Malaysia, Thailand, Brunei and Indonesia will also be hosting their own qualifiers.

A total of 12 competitors from the six aforementioned nations will go head-to-head inside the highly-touted structure, which contains different fitness zones with calisthenic exercises.

A cash prize of $2,500 and Under Armour gears await the overall winner of the second-annual Test of Will.

Registration for Test of Will 2017 is now open. Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter for updates as well as Facebook at www.facebook.com/underarmoursea.

StartUp Village: Newest Incubator/Accelerator in the Philippines


Wazzup Pilipinas!

“It Takes a Village to Raise a Child” 

This African Proverb is most applicable in the startup ecosystem. With all the support needed to grow a company, you need the entire village to help you grow.

Leading Entrepreneurs To Seize Global Opportunities
(LET’S GO) Foundation is a non-stock, non-profit organization that advocates entrepreneurship is launching an incubator/accelerator called StartUp Village. The newly built facilities that help startups are located at 5th floor, The City Club, Alphaland Makati Place.

Founded in 2001 by Prof. Francisco “Jay” Bernardo III, LET’S GO Foundation envisions itself to be the catalyst and the avenue in which entrepreneurship will lead the way to uplift the country’s economy and the quality of life of each individual. Its objective is to foster an entrepreneurial culture that will maximize individual and collective economic and social success both in local and global scales.

LET’S GO has various programs. LET’S GO has been involved in Training of Startups, Teachers, SMEs, SME Counselors; Integration of Entrepreneurship in the National Secondary Curriculum; Helping Employees Become Entrepreneurial; Bringing Entrepreneurship to the Masses; EntrepAsia – Taking Entrepreneurs to Asia; Materials/Curriculum Development; and Research.

LET’S GO has partnered with various organizations/institutions over the years. It has partnerships with (insert some partners) DepEd, DTI, ILO, GONEGOSYO, etc.

LETS GO Foundation’s vision of taking Filipino Entrepreneurs global is manifested through StartUp Village.

Game of Seasons: Strategizing Seasonal Product Marketing Tactics


Wazzup Pilipinas!

On February 17, 2017 (Friday), the House Productions will be conducting a seminar entitled as GAME OF SEASONS: “Strategizing Seasonal Product Marketing Tactics“ at the P.U.P. Bulwagang Balagtas, NALLRC, is an open and free admission marketing seminar of House Productions that tackles subjects or topics regarding the challenges and risks of seasonal product marketing. This seminar will consist on various segments like talks from guest speakers and Question and Answer sessions. This seminar also has the following objectives:

· To provide marketing students a comprehensive understanding of seasonal product marketing.
· To encourage students to implement seasonal product marketing as a business strategy.
· To educate the audience through various speeches, presentations, and other activities from distinguished guest speakers/corporate partners.

This seminar will inform marketers how different products strategize their tactics upon demands every season and show how the corporate world really works from professional guest speakers from leading brands and companies from different product industries in the Philippine market. To help them pursue their marketing career and give them significant marketing knowledge that may help them in whatever marketing path they will take after graduation.

The registration will start at 11:00 AM until 12:59 PM and followed by the event proper at 1:00 PM until 5:00 PM. Specifically, this seminar plans to invite a total of 800 student attendees from the Marketing Department including the faculties, alumnus of the department, guest speakers, corporate partners as well as students from other College and Universities inside Metro Manila.

The House Productions, is a service-oriented and non-profit organization are required to promote academic excellence and competence to our fellow PUP marketing students with a total population 1800 students and among the business related.

DICT Digital TV Summit and Launch of the Digital Terrestrial Television Broadcasting (DTTB) Migration Plan


Wazzup Pilipinas!

On 14-15 February 2017, the Department of Information and Communications Technology (DICT) will launch the Digital Terrestrial Television Broadcasting (DTTB) Migration Plan in a 2-day Digital TV Summit to be held at Novotel Manila Araneta Center Cubao, Quezon City.


The Event
The first day of the Digital TV Summit is dedicated for the launching of the DTTB Migration Plan and the Ceremonial Digital TV Switch On. Partners from the broadcast industry are expected to grace the event to express their support and commitment in the comprehensive national implementation of the DTTB Migration Plan.

Moreover, exhibitors from different segments of the broadcast sectors (production, manufacturing, and content) will showcase emerging trends in Digital TV to educate the public on the latest Digital TV technology available in the market.

On the second day of the summit, experts from local and international broadcast firms will exchange best practices and knowledge regarding the current trends in the production, transmission, policy, and regulations that concern the transition from analog to Digital TV.


The Plan
The DICT’s DTTB Migration Plan consists of comprehensive policies and regulations as well as technical and fiscal considerations necessary for the Philippine’s migration to digital TV broadcasting.

The implementation of the DTTB Migration Plan will ensure smooth transition from analog to digital that will later on lead to a complete Analog Switch Off (ASO). This shall be done through partnership with National Government Agencies such as National Telecommunications Commission (NTC) for implementation and regulation, Department of Finance (DOF) for funding, Department of Trade and Industry (DTI) for giving incentives to small scale broadcasters, Department of Environment and National Resources (DENR) for e-waste management, National Economic and Development Authority (NEDA) for economic impact, and Department of Social Welfare and Development (DSWD) for financial subsidy in purchasing digital set top boxes.

A better Philippines in terms of broadcasting can only be achieved when there is collaboration among the government, its stakeholders, civil organizations, and private industries.

Cusi: DOE Overseeing Earthquake Power Rehab Efforts, Fuel Price Freeze


Wazzup Pilipinas!

In the light of the magnitude 6.7 earthquake that hit Surigao province on Friday, Energy Secretary Alfonso Cusi today joined President Rodrigo Duterte and other cabinet members in extending the necessary assistance to all affected communities and individuals.

“We are looking into the extent of the damages caused by the earthquake. We are addressing the immediate needs and concerns of our people on energy," said Secretary Cusi, who stressed "safety is the top priority."

"We have to ensure an adequate, reliable and secure supply of energy and to execute fair pricing of petroleum products, such as gasoline, diesel, kerosene and liquefied petroleum gas (LPG),” added Cusi.

Cusi said his department is closely monitoring the power restoration efforts being conducted by the Surigao del Norte Electric Cooperative, Inc. (SURNECO).

According to a National Electrification Administration’s report, 95% of SURNECO’s franchise area has been restored by11:00 p.m. last night.

The effort has so far energized the primary lines of Surigao City and all the municipalities of the province while the remaining 5% is still being addressed by the electric cooperative.

SURNECO also reported the damage on its main office building, necessitating the transfer to their old building and covered court.

Earlier, the National Grid Corp. of the Philippines reported that there is no earthquake-related damage or sustained fault on transmission facilities.

For the petroleum and oil products, the DOE has reiterated the implementation of Republic Act (RA) 10623 which imposes a "price freeze" on certain LPG and kerosene products being sold in the areas affected by the calamity.

“With the declaration of a State of Calamity, government will impose a price freeze on basic energy commodities for 15 days, particularly for kerosene and household LPG," said Cusi.

“In order to effectively ensure the supply of petroleum products, oil companies are obliged to update the DOE of the operational status of their depots and gasoline stations within the areas to stabilize the supply and reduce chances of individuals who are taking advantage of the oil situation,” he added.

“The DOE assures everyone that it will remain to be vigilant in protecting the interest of the public, " Sec Cusi concluded.
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