Smartphone Sepanx: What Powers Mobile Advertising in the Philippines

Wazzup Pilipinas!

Probably the only thing that’s growing faster than the population of the Philippines is the population of mobile phones in the country. To date, mobile phones outnumber the population by 5%, and smartphones are expected to overtake feature phones before the end of the year at 43%-37%, respectively. This should come as no surprise because Filipinos’ penchant for mobile in general, and social media in particular, has resulted in titles such as Selfie Capital of the World and Social Media Capital of the World. Most recently, the country even broke Twitter’s record of most number of tweets for #AldubMostAwaitedDate and #NationalPabebeWaveDay.

Needless to say, smartphones are here to stay. But though it may be the most accessible platform today, it remains to be the least maximized in terms of advertising. Which is why through Epinion’s 27,076 robust online panel of netizens, Omnicom Media Group (OMG) sought out to discover uniquely Filipino trends that would illuminate the secrets to employing mobile advertising to its fullest.

Says OMG CEO Mary Buenaventura, “Our goal was to identify behaviors, whether positive or negative, Filipinos have toward mobile and align them with corresponding behaviors and preferences that advertisers can leverage on to engage the mobile Filipino. Turns out, Filipinos are not only dependent on mobile, the exponential rise of smartphones will make us even more so.”

The Use of Motivation in Teaching and in Learning

Wazzup Pilipinas!

In almost any case, motivation is the energy and vitality that pushes things forward. The educational environment is definitely no exception; in fact, it recognizes the value of motivation all too well. I believe that a classroom brimming with motivation is a passionate teacher’s paradise. I truly think that employing motivation is quite an enjoyable part of teaching. All I need to learn is how to find the right way to do so.

As of this time, I can’t wait to show my passion in educating and motivate my future students too; however, being a down-to-earth teacher, students will not always pay heed to me especially with their natural attention span. I’m certain there will come a day when I am effortlessly able to grasp their interests and I hope that day will come really soon.

According to my sources, there are multiple components in order to ensure a motivated class. First, I have to possess an amazing attitude, which is relative. Second, I have to be interesting, obviously. Third, I have to perfectly include each member of the class and make sure that they are all part of the discussion. Everyone is unique and can be the source of new possibilities. Fourth, learning competencies should be attainable – preferably moderately difficult – since not all of us would want a lesson that’s too difficult or otherwise – at least not me, that is. Next, leadership is also crucial, along with the things that follow such as the right amount of expectation, structure, feedback and support. The last sentence can be compared to the “authoritative” parenting style wherein there is enough demandingness and responsiveness from the parent, or in this case, the educator. Finally, we have to let them discover just how satisfying and learning can be.

All of these can be attained with the use of proper authentic materials as we have learned before, and these materials can come in all things, which makes it more of a challenge to teach.

Diverse Teaching Techniques, Strategies and Learning Styles

Wazzup Pilipinas!

Yet another of the countless features and qualities which define our individualities is the fact that we employ different learning styles. Knowing these learning styles is quite enjoyable and will serve as an advantage when employing the right methods for us, as well as for our students to learn and help them nurture their own abilities to perform, create and many other skills best.

Among the seven learning styles, – namely, Visual, Auditory, Verbal, Interpersonal, Intrapersonal, Logical and Kinesthetic – mine concurs most with the first three. Even if I wasn’t gifted in the field of art, it is only natural that I like to learn best given that the thing I am learning about is something I can see for myself. Paired with the Auditory learning style, I find these two quite fortunate to be my learning styles since I am often exposed to these two the most when it comes to formal or informal schooling like watching educational videos.

Whenever I am asked by my classmates about how I speak so fluently and accurately, I always inform them that it is because of my frequent voluntary exposure to Visual and Auditory authentic materials. I believe the Auditory learning style includes all things heard like words, music and the like so that covers a broad area indeed.

Presuming that I have acquired these results along with my classmates, one of my three best learning styles is linguistic capability - words, grammar, the macro skills, and all that. This is one of the intelligences that I am aware about myself which encourages me to take up a profession wherein I can use my skills to make a difference.

As with everyone else, while I am aware of some of the indicated qualities, such as my love for learning and observation, there are still traits which could have remained subconscious, if I were not to discover them by means of accomplishing the test. A clear example of this is the fact that another style was interpersonal or social intelligence. Some of my classmates may reckon with otherwise because they know me as a diligent person who ultimately prefers solitude. Then again, being silent does not necessarily mean I cannot be socially adept. Moreover, it is very appropriate and expected of us as educators to be interpersonally adept since interacting with people constitutes an essential part of our profession.

Carrying out the task of teaching is not easy. We have to be aware of their learning styles by carrying out diverse teaching techniques and strategies, encouraging us to be creative and reminding us to frequently use our minds, even if we ourselves are not formally enrolled in a curriculum, encourage them to perform and create things of their own, and show that they are allowed to make mistakes. It is our undertaking to teach them how to accept criticisms well and perceive them as opportunities to see what things they can improve upon. Teaching isn’t really teaching; our mission is to provide energy most conducive to fuel their environment to learn. After all, “We don't learn to walk by following rules. You learn by doing it in real life and by falling over;” and that’s alright!

My Overwhelming Strengths Revealed

Wazzup Pilipinas!

It has been said that each person has his own strengths and weaknesses; whether a person considers a quality as either the former or the latter is relative, and everything that falls under them are various qualities that make us unique, distinctive and above all, human.

After having taken the intelligences test at literacynet.org, I’ve unveiled, yet again, a few other qualities about myself. According to the test, my top three intelligences, or top four rather, are, first and foremost, language, second was Social, and the third was a tie between Intrapersonal and Musical intelligence. Kinesthetic and Mathematical intelligences follow behind and the last one was Naturalistic intelligence.

Presuming that I have acquired this results along with my classmates, one of my three best intelligences and apparently the first of them is my linguistic capability - words, grammar, the macro skills, and all that. This is one of the intelligences that I am aware about myself which encourages me to take up a profession wherein I can use my skills to make a difference.

As with everyone else, while I am aware of some of the indicated qualities, such as my love for learning and observation, there are still traits which could have remained subconscious, if I were not to discover them by means of accomplishing the test. A clear example of this is the fact that my second best intelligence was interpersonal or social intelligence. Some of my classmates may reckon with otherwise because they know me as a diligent person who ultimately prefers solitude. Then again, being silent does not necessarily mean I cannot be socially adept. Moreover, it is very appropriate and expected of us as educators to be interpersonally adept since interacting with people constitutes an essential part of our profession.

Jungle Circuit Party Returns to Cebu City for Sinulog 2016

Wazzup Pilipinas!

Get ready to unleash the wild animal within! Jungle Circuit Party will be back in Cebu City on Friday, January 15, 2016, at the Hyper Club Roof for Sinulog 2016. Our exciting line up of international circuit DJs will get you grooving to thunderous tribal beats, raging anthems, and the hottest EDM. Coupled with the emcee magic of Cosmo Bachelor, Orion Tamayo, and the stirring vocals of Martin Buen, and you’re all set for an electrifying night of guilt-free hedonism.

While the party is an LGBT event, participation is not limited to the LGBT community as everyone is welcome to attend. A percentage of the proceeds will go to the SHIP Foundation, a local non-profit organization that offers high-quality, affordable HIV and primary care to affected communities.

Jungle Circuit Party Sinulog 2016 (Cebu City)
When: Friday, January 15, 2016, 9PM until morning
Where: Hyper Club Roof, Lot 6 F. Cabahug St., Brgy. Kasambagan, Mabolo, Cebu City, Philippines

Jungle Circuit Party—the Philippine’s premier circuit party and the third largest circuit party in Asia—will be on a nationwide tour this 2016. The party will kick off in Cebu, and will continue in 13 other destinations.

Sunburst Saw Palmetto: Effectively Reduces Severity of Benign Prostatic Hyperplasia

Wazzup Pilipinas!

They say life begins at 40, and I have to say it's true since life becomes a little more complicated. The signs showing you're at your ripe age of 40 are very evident regardless if you've been really careful in maintaining your physical appearance. There will be signs like permanent loss of hair, or baldness, that aging men would experience. Sadly. there are a few more health problems to worry about such as enlargement of the prostate.

The prostate is a small organ about the size of a walnut, found only in men. It is located under the urinary bladder and in front of the rectum in the pelvic cavity. It produces some of the fluid in semen and is crucial to a man’s sex life. The fluid helps to nourish and protect the sperm during intercourse and forms the main bulk of ejaculate volume. The muscular fibres in the prostate plays a part in controlling urine flow by contracting to slow the flow of urine.
Benign Prostatic Hyperplasia (BPH) is the most common prostate problem for men over 40. It is the enlargement of the prostate that cannot be cured as it is a natural part of aging in men. Although the prostate gland grows during much of a man’s life, urinary flow problems usually appear only after the age of 40 as a consequence of the final growth phase. Hormonal changes that take place as men age are responsible for BPH or enlargement of the prostate.

Most men who reach the age of 40, start to experience hormonal changes and this causes the start of the symptoms of enlargement of the prostate or Benign Prostatic Hyperplasia (BPH). Although BPH is not life threatening, it causes much discomfort and could lead to worse diseases like kidney and prostate cancer.

Rib Ticklin' Comedy at Big D' Smokehouse Eastwood City, City Walk 2

Wazzup Pilipinas!

End the first week of 2016 with rip-roaring laughter from the Comedy Cartel as they return to Big D's Smokehouse at Eastwood City's , City Walk 2 (above Starbucks & beside 711) this Friday January 8, 2016, 9:30pm. 

Bring your whole family and friends and hear rib-tickling comedy performances along side the best melt in your mouth smoked ribs and other house specialties!

Tickets at P200.00 only!

For seat & show reservations, call or text 0917-8860706

See you this Friday :)

SPARTA's FIFA Certified 1-Star Indoor Football Field Now Open 24/7

Wazzup Pilipinas!

Sports and Recreational Training Arena, otherwise known as SPARTA, has recently announced that the first and only FIFA certified 1-star indoor football field in the country will be open 24/7 beginning January 2016.

This is great news for football aficionados who would like to catch up with their soccer kicks after school or after work.

Located along Pioneer Street in Mandaluyong City, SPARTA has been at the forefront of sports facility development as it aims to capture various sports interests within its hectare-wide property located right smack in the metro.

It has also recently opened the SPARTA Calisthenics Academy and will also soon open the much-anticipated Maximus Athlete's Shop Café, which caters to Multi-sport athletes such as cyclists, runners, swimmers, as well as coffee connoisseurs.

For more inquiries, please call 6553799.

One Wujie: Dynasty Of Champions Set For Changsha On January 23

Wazzup Pilipinas!

The largest sports media property in Asian history, ONE Championship™ (ONE), in partnership with Wujie and presented by Fun88, has set the stage for another thrilling night of world-class mixed martial arts action. On 23 January, at the Changsha Stadium in Changsha, China, ONE WUJIE: DYNASTY OF CHAMPIONS will delight fans with an electrifying lineup of exciting fights headlined by a main event which will see ONE Bantamweight World Champion Bibiano “The Flash” Fernandes defend his title against challenger Kevin “The Silencer” Belingon of the Philippines.

CEO of ONE Championship, Victor Cui stated, “ONE Championship continues its dedication to cultivating the sport of mixed martial arts in China with another adrenaline-filled night of fights! This is a great way to start 2016 and is just the tip of the iceberg of what’s to come. Our success in Beijing sets the stage for an even better event in Changsha.”

Tickets for ONE WUJIE: DYNASTY OF CHAMPIONS (CHANGSHA) are available at www.onefc.com/tickets.

ONE Bantamweight World Champion, Bibiano Fernandes of Brazil is one of the most dominant title holders in ONE Championship. Considered one of the best fighters in the world and is ranked as one of the top bantamweights, Fernandes has amassed a stellar professional record which hasn’t seen him lose a bout in the last five years. His technical ground game paired with his fluid striking and well-rounded skills have brought him to the top of his division. Fernandes will now defend his title against a very strong competitor in Kevin Belingon.

Globe Business Drives Growth Of Logistics, Transport Industry In PH

Wazzup Pilipinas!

In a recent study by the Transport Intelligence, a leading independent source of research and analysis for the global logistics market, the logistics industry in the Philippines is expected to have a Compounded Annual Growth Rate (CAGR) of 10-16% from 2013 to 2020. The actual growth rate will depend on how well the country’s performance will improve in the Logistics Performance Index. Some of the key factors considered are the quality of logistics services and the ability to track and trace consignments.

The adoption of technology plays a crucial role in ensuring the delivery of quality logistics and transport services. Information systems and transport and logistics chains intertwine with each other since good information management is essential for a transport company to perform and conduct fully-integrated operations. Information and communications technology (ICT) facilitates the interconnection of service production processes which could improve functions and services, thus affecting the demand for transport. With this trend, the logistics and transportation industry looks to Globe Business and its portfolio of ICT solutions to meet the demand for faster delivery and routing.

Globe Business offers an array of solutions that address the challenges of logistics companies.

With Canvas Mobile Forms, manual writing of delivery details and the risk of committing an error while encoding customer information becomes a thing of the past. Users can now capture information like e-signatures, images, GPS, barcodes and QR codes electronically on a smartphone or tablet and send it in seconds.

20th Philippine International Hot Air Balloon Fiesta: A Weekend of Everything That Flies on February 11 to 14

Wazzup Pilipinas!

Experience a weekend of everything that flies with your friends and family!

Don't miss the much-anticipated 20th Philippine International Hot Air Balloon Fiesta, happening on February 11-14, 2016 in Clark, Pampanga!

During this four-day fiesta, there will be exhibitions of different aviation disciplines, including aerobatics, skydiving, paragliding, remote control aircraft, and kite flying. Hot air balloons from the Philippines and other countries will fly high in the early morning, and illuminate the evenings.

More than just a spectator event, the Philippine International Hot Air Balloon Fiesta is a gathering of aviators from the Philippines and the world.

What began as a passion project has now evolved into the longest-running sports aviation event in Asia. The fiesta’s longtime objective is to instill discipline in participating young pilots so they can develop into safe aviators, as well as to impart a spirit volunteerism to the whole community.

The fiesta is an opportunity to share and exchange cultures and traditions with visiting pilots from all over the world. They are given a taste of Filipino hospitality and the fiesta spirit. We hope that their beautiful experience becomes the best advertising for Philippine tourism. We also encourage the visiting pilots to be contributors to chosen beneficiaries of the foundation.

Korean Owner of Discover Boracay Hotel & Spa Refuses to Accept Filipino Guests

Wazzup Pilipinas!

May ari ng Discover Boracay Hotel & Spa na Koreano tinanggihan na mag check in ang isang Sundalong Pinoy at sinabihang "“No Filipino! No Filipino! No Filipino!"

Below is the actual statements as grabbed from an account going viral over social media. You be the judge.

"Calling All Filipinos and the Government. At 10pm of January 1, 2016 I was refused to check-in and avail the VIP Lounge of Discover Boracay, an Airport Lounge in Kalibo International Airport that cost Php300 saying they only accept South Koreans. 

I am to avail of the service because my flight is at 5am going to Cebu. In photos below, I approached the lady Filipina Staff at the cashier where inquiries and payment are made. 

Me: Ms I'd like to use the VIP Lounge. 

Lady Staff: Naku sir sa ngayon sa mga Koreans lang po nila inooffer ang lounge. 

Me: Are you serious? Bakit sa kanila lang? 

Lady Staff: Korean po kasi ang may ari sir. 

Dome Cafe: Start The New Year Right With Sumptuous Dishes

Wazzup Pilipinas!

From starters to their hot kitchen specials and all the way to their cakes and drinks, Dome Cafe will surprise you of their sumptuous dishes.

Now on their 16th year this 2016, Dome Cafe currently has only one branch located at EDSA Shangri-La Mall but there are immediate plans to branch out as soon as they find a good location. It is actually their 2nd branch at that location since their first branch at the old Greenbelt location closed down due to unavoidable circumstances. 

Dome Cafe does not just offer good food and service, here yu get to taste the best quality food and drinks at reasonable prices alongside its superb service and quality interiors. For them, the customers are their top priority so they base their revisions based on customers' comments and suggestions. The feeling inside a Dome Cafe restaurant is like you're at your own second home away from your real home.

Although it's an Australian-based company, they offer exceptional varieties of food which they refer to as Dome-fied Filipino cuisines.  

Soon they will be launching their new menu so we are excited to wait for this new set of dishes to savor for the year 2016.

We recently visited Done Cafe to experience their all-time favorite dishes that remains superb in taste and value for our money.

The Burning of the Effigies by the Colombians: Kalma Lang, Hindi Natin Kailangang Bumawi

Wazzup Pilipinas!

The controversial burning of Pia Alonzo Wurtzbach and Steve Harvey effigies in Colombia enraged netizens in the Philippines. Even Filipinos living in other countries have something to say against the Colombians, especially the guy seen burning the effigies.

This prompted Ethel Booba to post on her Twitter account another humorous reply towards the action of the Colombian. She seems to be in a roll and keeps coming up with witty rebuttals to all the ludicrous realities out there.

Imagine what it would be like if we are with her 24/7? Must be a lot of rolling on the floor laughing out loud like there's no tomorrow.

It was necessary for everyone to react because by that act alone by the Colombians, they have shown the world, the universe rather, that they are not confidently beautiful with a heart. Bitterness does not tell beauty, and it is an attribute of its exact opposite. Why blame the Philippines? Move on!

Clickbaits: You Wouldn't Believe Why I Wrote This, What Happens Next Will Shock You!

Wazzup Pilipinas!

Everyone's reaction was priceless! What you will witness will restore your faith in humanity!

Have you resorted to applying the art and science of writing effective headlines or click-worthy lines that would tempt the readers to click and read the actual story?

These type of clickbait lines really works to lure traffic to your website but ...the big butt ..I mean BUT is .... you are nothing extraordinary if your actual content is rubbish. You just created a lot of hype but under-delivered.

However, "“If your headline isn’t good, your article is irrelevant. And if your article is irrelevant, then you’re not getting any traffic."

But how do we really write a good headline that is shareable, draws people in, and is not manipulative?

Most people wanted to get lured in by clickbaits. As they browse through their timelines in Facebook or read new posts all over their other social media accounts, the search for an interesting headline is bound to lead to one or two, or more, clickbaits. What exactly is the phenomenon that entices us to click?