#DenimUnbound: Genderless. Universal. Limitless.

Wazzup Pilipinas!

Genderless. Universal. Limitless. This is #DenimUnbound . Denim is celebrated in SM Men and SM Youth’s hot runway show held at SM Makati last July 1. It was attended by fashionistas and screaming fans. This fashion show is in preparation of SM Men and SM Youth’s freshest denim releases, to be in all The SM Store branches next week.

SM Men and SM Youth throws the ultimate denim fashion show that will highlight the universality of denim with Denim Unbound, a genderless, universal, limitless, display of the best in denim from SM Men and SM Youth’s most recent denim collection.

An interesting walk in the runway was witnessed as SM Youth ambassadors led byTommy Esguerra, Richard Juan, Janna Tee, Kaila Estrada, Kyle Perry, Macauly Lofgren and Erika Kristen, as well as #SMYouthGoSee Season 2 ex-contestants Chelsea Manalo, Ethan Salvador, Mariah Jovett, Justin Llarena, and Klaudio Gutierrez takes place.

On the said fashion show, Nico Bolzico unveils the newest face of #SMMenDenim. He is Argentinian businessman, polo player and popularly known as husband of TV host /actress, Solenn Heusaff.

Kaila Estrada

Janna Tee

Richard Juan

Tommy Esguerra

About the SM Ambassadors:

Tommy Esguerra, PBB ex-housemate and part of Coverboys who have a much-awaited sizzling number in ASAP every Sunday.

Richan Juan, PBB ex-housemate and has a hosting career in TV.

Janna Tee, aside from modeling she’s a writer.

Kyle Perry and Kaila Estrada are both winners in SM GO-see Season 1. Kaila is the daughter of Celebrities, John Estrada and Janice de Belen.

Macauly Lofgren and Erika Kristen are the new face of SM Youth.



You can catch them again on their next fashion show this coming July 22 - 4pm at SM Mall of Asia.



For more information, follow:

Twitter & Instagram: @SM_Men and @SM_Youth

Facebook: facebook.com/SMyouthlifestyle

Great Things Ahead with All Cool Treats and Best Deals Done the SM Men Way

Wazzup Pilipinas!

It’s an exciting month of June for SM Men as the brand gears up for promos and discounts to watch out for and enjoy.

June is a great time to shop in SM Men as the whole month celebrates its annual Men’s Sale, where prices will go up to 70% off from June 1 to 30. Enjoy a wide array of denim, basics, tees, and on-trend pieces with specially discounted prices from SM Men brands.

This Father’s Day, SM Men  is out to treat all dads for all their love and hardwork. Treat Pops to a day out shopping with a P300 SM Men Sodexo Gift Pass, when you spend a minimum of P3,000 at SM Men.

More are in store for dads and all guy shoppers: SM Supermalls will celebrate Dad’s Day with special activities and treats from June 13 - 25. In the Thursday Kings promo, male shoppers will enjoy 20% off from their minimum P2,000 purchase from The SM Store on all Thursdays of June.

Follow SM Men (@sm_men) on Instagram and Facebook for details on these exciting promos.

SM Youth Summer 2017 Collection

Wazzup Pilipinas!

TOKYO DRIFT

The SM Youth Summer 2017 collection looks to Japan’s fun mix of quirk and style.

Everyone seems to be in Japan—it’s the new millennial playground, where the young, hip and travel-obsessed go in search of new inspirations and Instagram fodder. But as far as style goes, the country has always been a great influence to how the youth dress themselves. But anime and J-Pop aside, Japan and all its nooks and crannies—Tokyo, Harajuku, even the less-populated lands of Hokkaido and Niseko—have proven to inspire a great deal of stylish individuals. This inspiration makes up SM Youth’s Summer ’17 collection.

Set in a pitch black yet lantern-lit space, the SM Youth Summer ’17 Collection is inspired by Japanese cuts and prints, Asian minimalism and the stylish quirks of young Tokyo. Eastern-inspired patterns are seen in dark florals and ancient Asian illustrations, while kimono-like cover-ups introduce a Japanese-like silhouette that’s a great, less structured alternative to the common guy’s hoodie or blazer. Asian minimalism is also seen in the collection, with oversized, boxy shirts, shorts and denim jackets done up in solids and spartan stripes. Bringing a jolt of craziness into the collection comes kooky cartoon prints and colors reminiscent of Harajuku’s vibrant, crazy-cool and devil-may-care style, pared down to be palatable to the SM Youth dresser: pop art banana prints, aqua-themed paint splash board shorts, and pastel Tees are just the right punch of sunshine this summer.

The SM Youth Summer ’17 Collection campaign was shot with SM Youth’s Richard Juan and Janna Tee. The collection is a line-up of Asian-inspired summer staples that can be worn on a beach trip, at a city staycation and even on a cool trip abroad.

Until May 31, get P100 on a purchase of any three (3) regular-priced items from Tee Culture, Markus, Tank, Character Brands and Coco Republic Teens.

Visit facebook.com/SMYouthLifestyle or @SM_Youth on Twitter and Instagram at for more details.

SM Men Summer 2017 Collection

Wazzup Pilipinas!

GARDEN STATE

SM Men dresses up in foliage for summer.

The SM Men Summer '17 Collection takes us back to Copacabana, a hotel in Rio de Janeiro, Brazil described in the similar-titled song as "the hottest spot North of Havana." The song describes a 1970s club showgirl sporting yellow feathers in her hair, and the men involved in her affairs. If that Copacabana setting was today, we imagine those men wearing pieces from this SM Men collection.

Inspired by the unending summertime vibe and retro foliage aesthetic of tropical locales such as Rio and Havana, Cuba, where men are able to emasculate botanical elements and incorporate them into dapper clothing. Tropicana has long been a recurring in fashion, yet its place in menswear has long been left for the fashionably bold—thankfully, palates have been skewed to accommodate nature prints in menswear fit for just about any kind of man. SM Men Summer '17 Collection provides a wide range of tropical prints and complementing pieces that hits the right notes for the summer.

Starting the season with a fresh palate, SM Men features short-sleeves polos with lush leaves and foliage prints in cool-toned palettes, complemented by drawstring cropped shorts in both printed and plain summer colors. Worn together as complete coordinates, clashing prints or complementing pieces, the collection is versatile enough to wear in summer cityscapes or tropical nature spots.

Until May 31, buy any three (3) regular-priced items to get P100 off on these brands: Baleno, Bo Athletics, Code Blue, Coco Republic, Men’s Club, Sportsclub and Maxwear.

Visit facebook.com/SMMensfashion or @SM_Men on Twitter and Instagram at for more details. 

Land of the Rising Sun vs Pearl of the East

Credits to www.guardian.co.uk

Wazzup Pilipinas!

Kon-nichiwa!

It's Japanese vs Filipino Culture. I know that most are already familiar with the differences about Japan's and Philippine's culture when it comes to foods, ways of greeting, and education. Well for me, I can somehow say that I am interested in fashions from different countries. Obviously, I chose Japanese clothing vs Filipino clothing.

The traditional wear for women of Japan is kimono. Kimono is generally made of silk, have large sleeves and reach from the shoulders all the way down to the heels. It is tied with a wide belt called an obi. Nowadays, kimonos are used for special occasions such as weddings, festivals, graduations, and other rare gatherings. The kimono tends to limit one's movement, and it takes more time to put on properly.