SM Youth Summer 2017 Collection

Wazzup Pilipinas!

TOKYO DRIFT

The SM Youth Summer 2017 collection looks to Japan’s fun mix of quirk and style.

Everyone seems to be in Japan—it’s the new millennial playground, where the young, hip and travel-obsessed go in search of new inspirations and Instagram fodder. But as far as style goes, the country has always been a great influence to how the youth dress themselves. But anime and J-Pop aside, Japan and all its nooks and crannies—Tokyo, Harajuku, even the less-populated lands of Hokkaido and Niseko—have proven to inspire a great deal of stylish individuals. This inspiration makes up SM Youth’s Summer ’17 collection.

Set in a pitch black yet lantern-lit space, the SM Youth Summer ’17 Collection is inspired by Japanese cuts and prints, Asian minimalism and the stylish quirks of young Tokyo. Eastern-inspired patterns are seen in dark florals and ancient Asian illustrations, while kimono-like cover-ups introduce a Japanese-like silhouette that’s a great, less structured alternative to the common guy’s hoodie or blazer. Asian minimalism is also seen in the collection, with oversized, boxy shirts, shorts and denim jackets done up in solids and spartan stripes. Bringing a jolt of craziness into the collection comes kooky cartoon prints and colors reminiscent of Harajuku’s vibrant, crazy-cool and devil-may-care style, pared down to be palatable to the SM Youth dresser: pop art banana prints, aqua-themed paint splash board shorts, and pastel Tees are just the right punch of sunshine this summer.

The SM Youth Summer ’17 Collection campaign was shot with SM Youth’s Richard Juan and Janna Tee. The collection is a line-up of Asian-inspired summer staples that can be worn on a beach trip, at a city staycation and even on a cool trip abroad.

Until May 31, get P100 on a purchase of any three (3) regular-priced items from Tee Culture, Markus, Tank, Character Brands and Coco Republic Teens.

Visit facebook.com/SMYouthLifestyle or @SM_Youth on Twitter and Instagram at for more details.

SM Men Summer 2017 Collection

Wazzup Pilipinas!

GARDEN STATE

SM Men dresses up in foliage for summer.

The SM Men Summer '17 Collection takes us back to Copacabana, a hotel in Rio de Janeiro, Brazil described in the similar-titled song as "the hottest spot North of Havana." The song describes a 1970s club showgirl sporting yellow feathers in her hair, and the men involved in her affairs. If that Copacabana setting was today, we imagine those men wearing pieces from this SM Men collection.

Inspired by the unending summertime vibe and retro foliage aesthetic of tropical locales such as Rio and Havana, Cuba, where men are able to emasculate botanical elements and incorporate them into dapper clothing. Tropicana has long been a recurring in fashion, yet its place in menswear has long been left for the fashionably bold—thankfully, palates have been skewed to accommodate nature prints in menswear fit for just about any kind of man. SM Men Summer '17 Collection provides a wide range of tropical prints and complementing pieces that hits the right notes for the summer.

Starting the season with a fresh palate, SM Men features short-sleeves polos with lush leaves and foliage prints in cool-toned palettes, complemented by drawstring cropped shorts in both printed and plain summer colors. Worn together as complete coordinates, clashing prints or complementing pieces, the collection is versatile enough to wear in summer cityscapes or tropical nature spots.

Until May 31, buy any three (3) regular-priced items to get P100 off on these brands: Baleno, Bo Athletics, Code Blue, Coco Republic, Men’s Club, Sportsclub and Maxwear.

Visit facebook.com/SMMensfashion or @SM_Men on Twitter and Instagram at for more details. 

Love Your Family at the SM Store

Wazzup Pilipinas!

When one thinks of Christmas, one thinks of family. It’s that time of year when members – who at times are based in different parts of the country – get together to celebrate the joys of the season.

It’s also a time to highlight cherished family traditions – the Christmas reunion, the Noche Buena spread, and gift giving. While these have undergone some updates through the years, these are the ties that bind and bring so much happiness to family members.

This year, The SM Store in Makati, Aura and Megamall celebrates the holidays with the #SMLoveYourFamily campaign.

Here, the Alunan family, style siblings Daryl and Andre Chang, fashion photographer BJ Pascual, and Eric and Bea Soriano-Dee share with us why Christmas is truly a time to love your family at SM.

Free Open Photo Shoot for All at #TeeFestival with SM Youth University Class of 2016

Wazzup Pilipinas!

SM Youth unveils another opportunity for the Filipino youth to look good and feel good. As SM Youth community celebrates #TeeFestival, SM Youth University Class of 2016 calls for an open photo shoot to capture everyone in their SM Youth tees and be part of its digital yearbook.

To be part of the digital yearbook, you have to come in your favourite SM Youth shirt or purchase one from the SM Youth pop-up store at SM Makati and get your head shot taken by their very own Bjorn Manila on September 9, 10 AM to 11PM at SM Makati concourse level, for FREE.

Don’t miss this fun opportunity to have your yearbook photo taken by Bjorn Manila and meet more people from the SM Youth University Class of 2016.

For more information, follow @SM_Youth on social media or visit facebook.com/smyouthlifestyle for more info. SM Youth is available at all The SM Stores nationwide.

Official hashtag: #TeeFestival

The SM Men and SM Youth #DenimCitizens

Wazzup Pilipinas!

Denim has played a major part in our lives. With this, SM Men and SM Youth aim to celebrate and highlight the undisputed role that denim plays in our life and lifestyle. It has always been known as one of the most quintessential fabrics, present in every era and surpassing every trend and style that has come and go.

SM Men and SM Youth want you to be part of this revolution, alongside denim aficionados, all over the country. Watch the SM Youth Ambassadors Tommy Esguerra, LA Aguinaldo, Richard Juan, Kyle Perry, Kaila Estrada, Janna Tee and SM Men’s Hideo Muraoka as they lead the #DenimCitizens fashion show. Catch them at these #DenimCitizens legs: July 8 Cebu: SM Seaside City; July 10 Manila: SM Mega Fashion Hall; July 15 Davao: SM Lanang Premier; July 23 Manila: The Block SM City North EDSA.

Official Hashtag: #DenimCitizens

For more information, follow @SM_Men and @SM_Youth on social media or visit www.facebook.com/smmenlifestyle and www.facebook.com/smyouthlifestyle for more info. SM Men and SM Youth are available at all The SM Stores nationwide.