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Monday, September 28, 2020

Recognizing when brand collabs are fair or "lugi"


Wazzup Pilipinas!

Yung "lugi" term kasi could mean differently per blogger/vlogger. Iba-iba acceptable compensation for each one of us. Some are willing to get less because they see the bigger picture or long term benefits partnering with a brand. Some have fixed rates, while others base it on how big the brand is. 

Kaya importante talaga yung rate card and making it a standard among the blogging or vlogging community, otherwise kung may tumatanggap ng lower the preferred standards, mahihila lahat pababa.

Dami ko ng pinalampas na partnerships dahil mababa ang offer, pero may mga tinatanggap rin ako na almost free na pero I see long term possible benefits for my online presence, at gusto ko rin yung brand and it's products or services. Mahirap i-balance yung "fair collab with mutual benefits" if collaborating with other "influencers," but easier if the task only concerns me since my "vision" could be a total opposite from others.


If I will reflect on my seven years as a blogger, I could say successful ako lalo na siguro kung hindi ako moody at dedicated on doing this full time. But others will probably say otherwise, especially my bashers.

The photo above shows how tricycle operators and drivers converted their vehicles into capable of carrying more than the usual number of passengers ....but they also made it inconvenient for comfortable seating. It may have answered the need of more transpo opportunities for commuters but to the expense of sacrificing safety and comfort.

Ganoon din sa blogging. Maraming gumagawa ng paraan to get more clients to collab with, but madalas ay nagiging "siksikan" thus with less quality ang output.

In other words, much respect goes to those brands and PR agencies that are willing and generous enough to compensate more to get quality bloggers. This will also encourage bloggers with lower stats to exert extra effort to level up.

Instead of letting your passenger ride uncomfortably, offer a premium service for the mutual benefit of operator/driver and passenger.

Nakarating nga tayo sa paroroonan pero pawisan at nangawit naman tayo ng todo-todo. Nakaraos nga ang brand sa grand launch niya pero maliit lang ang reach ng campaigns.

As a passenger, I am willing to pay more basta safe, secure and comfortable ako na darating sa destination ko.

As a brand, I am willing to pay more basta effective ang dating ng online presence ko.

As a blogger, I will be able to improve my craft since magkakaroon ako ng budget to buy better gadgets, level up my Internet connection para hindi lag sa livestream, study English and writing proficiency courses para hindi nosebleed speaking English o hindi puro grammatical errors ang write-up ko,  etc.

This will also encourage bloggers to make an effort to work on their stats rather than umasa sa friendship o referral ng kakilala. Mas masarap ang pakiramdam if the brand partners with us dahil more than acceptable ang stats natin and sila mismo lumapit sa atin.

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WazzupPilipinas.com is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes WazzupPilipinas.com a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.

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