Thursday, February 20, 2020

How Does SEO Help in Marketing?

Wazzup World!

You’ve been hearing SEO from a digital marketing agency that has been reaching out to you since last month. But you are not so sure about how SEO helps in marketing.

Let me tell you something about it real quick. If you are not familiar with SEO, it is the process of optimizing the website content such as keywords, images, and text to optimize your website for search engines.

Search engines such as Yahoo!, Google, and Bing show your websites based on how optimized they are through search engine rankings. If your website’s content is poorly written or not optimized, you can find your site on the last page - or worst, not at all.

SEO is a technique used to rank a website well and it improves the volume and quality of traffic to a website from different search engines.

What are the benefits you can get through SEO?

There’s a long list of benefits that you can get when you start using SEO for your marketing. But here are the top 3 benefits that you can get through SEO:

     Return of Investment (ROI)

It’s not an overnight success, yes, but SEO can provide trackable and quantifiable results in a matter of months. Whether you are in e-commerce or from brick and mortar. You are going to receive an ROI.

SEO agencies like us have the means to track every aspect of our strategies. Such as the increase in traffic, conversion, and mostly, rankings. You can also get a comprehensive analysis done with our team to check the demographic information of each individual that visits your website.

With e-commerce, your digital marketing agency can track how sales will happen. And before that, what are the things you will need to fill in the marketing funnel.

One of the main reasons why you launch your website is to build authority and increase your brand’s awareness. Practicing SEO is a huge part of having your website on the first page of Google. If you are on the first page and you have targeted keywords, your website visitors will have the impression that your website or company is trustworthy enough to do business with.

The more your content and your web pages rank in high positions for different search engines, the more chances you’ll get the eyes of your prospect clients fixed on you.

     Increased Traffic

Since being on top positions on SERPs, your website will receive an increase in traffic. SEO  will focus on creating informative and keyword relevance for title tags and meta descriptions. Having optimized tags and descriptions can help increase your click-through rate, which promotes qualified web traffic.

And Here the 3 Reasons Why Your Business Absolutely Needs SEO…

Understanding SEO Helps You Understand the Environment of the Web

The internet is a fast-paced space because of technology. Change is constant and it can be a serious challenge to stay on top of these changes when they take place.

But if you know SEO by heart and you understand how it can help your business, it can help you with each major change that will take place.

If you know how SEO works not only on your business but through checking your competitor’s business, it will be a huge advantage than those businesses who know nothing about it.

     It’s A Long-Term Strategy

As the world wide web changes and each market (of businesses) evolves, if you know the basics of SEO, even if the rules and trends change every hour, you will be able to cope and improve your website.

Since it is a long-term strategy, more time, effort, and monthly SEO budget can withstand their competitors with the help of an SEO expert.

If you’re not on page 1, you’re wasting your money

If you want to generate leads or want people to see you as an authority, you need to be on page 1. If you’re not there, you’re definitely close to death.

A recent study shows that the first 3 organic search ranking results get 40 percent of all click-throughs, while the two 30 percent on page 1 and 2 doesn’t receive the same love from people.

What does it mean?

Well, only two things:

You need to be on page one.

Or the user type in too many keywords that the search engine can’t show your website coz it appears it’s not exactly what they need.


SEO has a huge impact on marketing.

If you want to generate organic leads, organic growth and don’t want to spend too much on ads then, hiring an SEO expert in the Philippines might be the key to your success.

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