Monday, October 21, 2019

PH Cinema’s 100 Years at Sine Sandaan Is a Celebration of Unsung Heroes, Luminaries, Legends, and Icons

Wazzup Pilipinas!

In recognition of decades of incredible work and service to Philippine Cinema, the Film Development Council of the Philippines (FDCP) staged Sine Sandaan: Celebrating the Luminaries of Philippine Cinema’s 100 Years to honor the most remarkable and critically-acclaimed Filipino artists and film workers in front of and behind the camera, as well as the oldest living Filipino actors, actresses and professionals as legends of Philippine Cinema.

To close this historic month for the Philippine film industry, let’s celebrate how Sine Sandaan marked the official launch of the year-long celebration of the One Hundred Years of Philippine Cinema last September 12 at the New Frontier Theater in Cubao, Quezon City, a venue which was the biggest cinema in Asia in 1965 and an entertainment hub in the 1960s. The theater was turned into an Art Deco Cinema by Bigbulb Creative Lab, Inc. in honor of the standalone theaters during the cinema’s Golden Age.

The once-in-a-lifetime commemoration marked the one hundred years since Jose Nepomuceno’s “Dalagang Bukid,” considered the first Filipino-produced and directed feature film. This will be observed from September 12, 2019, to September 11, 2020, pursuant to Presidential Proclamation 622, Series of 2018.
The event was attended by almost 2,000 people from the film industry's past and present which made it the epic event that it was.

Supporting the vision of FDCP Chairperson Liza Diño was a talented creative and technical production team who lent their geniuses to create world-class production numbers. These truly represented the rich history of our cinema and the milestone that led to its flourishing and success so far.

Directed by singer-songwriter Ice Seguerra under his events company, Fire and Ice Production, Sine Sandaan was created to become a tapestry of the milestones of Philippine cinema through a diverse presentation of skits, live score and musical performances, and production numbers. This was a labor of love and commitment Director Seguerra willingly gave as his personal gift to Philippine cinema’s commemoration for its hundred years.

Scriptwriter Adriana Agcaoili created a wonderful thread to seamlessly weave the program from one era to another. The Main Stage, with its strategically placed LEDs and levels to create a 3-dimensional effect, was designed by Ottobots Hernandez, and was illuminated and brought to life by the lighting design of John Batalla, paired with exhilarating LED visuals and video design by GA Fallarme.

The breathtaking performances were guided by the technical direction Dong Calingacion with stage managers Lani Tapia and Ching Danseco. The beautiful dances all throughout were choreographed by Dan Cabrera with the impeccable and impressive musical direction by Ivan Lee Espinosa. TV broadcast direction was managed by Tey Clamor and her team, and overall production management was handled by Rosalinda Santiago.

Sine Sandaan opened with the musical “Ang Mundo ng Pelikula” with lyrics, music, and arrangement by Vincent A. de Jesus. This represented the world of filmmaking, from production to exhibition, as a tribute to the people behind the camera and the hard work that gets put into making a film. Performers included Isay Alvarez, Sandino Martin, Jojit Lorenzo, Robert Sena, JC Santos, Kayla, Adriana Agcaoili, Teri Onor, and the Dance Royalties ensemble. Choreography was done by Daniel Cabrera.

The importance and essential role of regional cinema in the landscape of the industry were highlighted through a performance of Bullet Dumas of “Sa Rehiyon,” an original song composed by Mike Villegas just for the occasion. Some that were given tribute were the proponents of Visayan cinema, the film festivals of the regions, and the new voices of Luzon, Visayas, and Mindanao.

The living legends who helped shape the local film industry into what it is now was commemorated with the song “Minsan ang Minahal ay Ako” written by Jose Javier Reyes, composed by Ryan Cayabyab, and performed by Ice Seguerra. Their incomparable experience and wisdom have guided the generations of artists and filmmakers after them.

A commemorative Sine Sandaan trophy will also be given to the honorees during their respective events in the following months as FDCP hosts this year-long celebration. Exhibits, film screenings, installations, a coffee table book, and memorabilia which are in line with the celebration of Philippine cinema’s centenary are in the works.

The design, created by one of FDCP's partners, Bigbulb Creative Lab, Inc., takes on the dynamic form of film strips flying out of the reel, with each loop starting from the reel's core representing a decade in the one hundred years of Philippine Cinema.

Sine Sandaan is organized by FDCP and is co-presented by CMB Film Services and ABS-CBN in partnership with the Department of Tourism (DOT) and sponsored by Araneta Group and the Fashion Designers Association of the Philippines (FDAP).

Following Sine Sandaan was the Pista ng Pelikulang Pilipino, one of the country’s national film festival where Filipino genre films were exclusively screened in all cinemas nationwide. PPP ran from September 13 and was extended until September 26, 2019. PPP 2019 is co-presented by CMB Film Services and Frontrow International in partnership with the Cinema Exhibitors Association of the Philippines (CEAP) with major sponsors, namely Toronto Film School and Yorkville University, Fire and Ice Productions, ThinkBIT Solutions, and Araneta Group, and other sponsors, including Bicol Isarog Transport System, Inc., PowerMac Center, and Novotel Manila. Media partners are Solar Entertainment Corporation, Sinag Maynila, CNN Philippines, Cinema One,,, InqPOP!, Society of Philippine Entertainment Editors (SPEEd), Rank Magazine, Peryodiko Filipino, and Adobo Magazine. The corporate partner includes PUBLICITYASIA.

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