Wazzup Pilipinas!
Technology advancement has been witnessed every day since it
came into existence. Nevertheless,
though the internet has been there for many years, most people were able to
access it in the early 90’s. As a result, several online entities such as
online casino came into existence in the mid 90’s which prompted the licensing
bodies to offer free licenses (in 1994), to boost the industry.
In the year
2017, revenue amounted to over forty billion thus proving, without a doubt,
that the growth of the online casino industry is today’s world. Gambling in the
Philippines has started in the sixteenth century, and is still present
in the country today.
The government handles online gambling through the Philippine
Amusement and Gaming Corporation (PAGCOR) which task is to follow and operate
games of chance, and to provide government income and to provide guidelines to
all gamblers, but there are also public and private companies that handles
different forms of online gambling, as technology is growing stronger every
day.
Casino gambling under PAGCOR is crucial to the country's tourism and gives
lucrative income. The Philippines has more casinos than Macau has it, with
around twenty found in Metro Manila.
Lets compare gambling industry in Philippines and in the UK.
Both of these countries have different benefits from this branch of industry
and lot of people are involved in it. Many people in Philippines would say that
technology advancements improved online gaming and made it easy for usage.
There is also a history of these games which is different for both mentioned
countries and it is exciting how these games are developing more and more
compared to the past. Gambling lovers in UK can now enjoy their favorite game
without going out from their homes, which was impossible in the past , but with
development of internet and software made this very enjoyable for them.
Gambling in the
United Kingdom, , is monitored by the Gambling
Commission with addition of the government's Department for Culture, Media and
Sport (DCMS) under the Gambling Act 2005. This Act of Parliament significantly
changed the UK's online gambling laws, among them the introduction of a new
strategy of protection for children, as well as bringing the Internet gaming
sector and technology advancements within British regulation, as they begin to
grow and increase rapidly.
How is Online Casino
Growing?
Today, both young and old have access to smartphones,
tablets, and laptops. As a result, the need to network with friends, relatives
and learning institutions globally has been high. Though personal computers
usage has been high, the coming of smartphones brought a 'no turning' back
upward trend in the gambling industry. That is, the number of people owning the
mobile phones is far much higher than those in possession of Personal
computers.
Not only is the device used to communicate and network, but
also to play online games. Children even at the age of ten can now use their
parent’s Android, iPhone and the like to play such games as roulette,
blackjack, and baccarat among others.
Since most online casino software is compatible with most
mobile phones; mobile gambling at the comfort of your house has become
accessible to everybody in the family, thus leading to its unavoidable growth.
Improving the User Experience
Specific tools have been designed to track the ever-changing
consumer needs and behavior in this industry. Naturally, people are wired to
get bored whenever they do the same thing over and over again. It is due to
this reason, that data analytics has been implemented to collect the customer’s
data and process it. Online casinos are now able to monitor all their customers
through the data collected.
Which personal data is crucial?
Customer information such as; gender, sex, location, the
game played most, and time of playing it.
How is this beneficial?
It is now possible
for online casino providers to track the changes in the games played, and the
number of people regarding gender playing- if it is going high or low- and act
accordingly. How is that achieved? Depending on the results, the providers
initiate a marketing campaign that covers all user needs. This way, users get
new and great experiences that make them want to play the game over and over
again.
The results? They will share their experiences with others
which make them want to play the game too.
By loading the game with bonuses for the players, the campaign becomes a
win, win, competition by the end of
it all. As a matter of fact, online gambling isn’t going down at any one
time. In fact, the future is more
promising than the former.
Final Line
With the data analytics in place, the growth of online
casino in today’s world is unquenchable. It may not even be possible to end it
when children at the age of three, can access the guardian’s phones to play
games.
With the smartphones becoming more advanced daily, and with their
importance in peoples life, the need to travel to nearby cyber café, is now
termed as 'past tense.'
You see, you can now access the game at whatever time you
need it, regardless if it is during day or night.
The fact that all people irrespective of their gender, age,
professional or location, are accommodated in the industry, online games may be
termed as the “king of the world” shortly. Time will tell!
Ross is the Pambansang Blogcaster ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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