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Thursday, May 3, 2018

PRO-FRIENDS Developments Moving To Cashless with beep


Wazzup Pilipinas!

AF Payments Inc. (AFPI), operator of the tap-to-pay beep card, has partnered with real estate developer Property Company of Friends, Inc. (PRO-FRIENDS) to expand beep™ card acceptance in their master-planned communities.

PRO-FRIENDS started as a provider of low-income homes before moving on to township projects for higher market segments. Under the partnership, PRO-FRIENDS major developments in Cavite ─ Lancaster New City and Bellefort Estates ─ will accept beep™ card as a mode of payment.

PRO-FRIENDS will release beepTM-enabled Lancaster New City and Bellefort Estates Resident ID cards to enable residents to pay for their transport, and soon, other amenities. Automated loading kiosks will be set up in key locations for convenient card loading. beep™ cards can also now be loaded from funds held in a COINS.ph wallet on NFC enabled Android phones.

“Part of the PRO-FRIENDS brand of customer service is finding ways to make life easier and more convenient for our homeowners. We believe that the beepTM payment system can bring added convenience to our residents. We are thrilled that Lancaster New City and Bellefort Estates are now part of the growing beep™ card ecosystem,” said Juny Santillan, PRO-FRIENDS senior vice president and Strategic Business Unit 1 Head.


Lancaster New City is a thriving community where residents enjoy amenities like the clubhouse, playground, basketball court, swimming pool, church, and school. At present, there are buses that travel from Lancaster New City to Coastal Mall terminal in Pasay via CAVITEX. Meanwhile, Bellefort Estates boasts of an enviable location at the “Golden Triangle” as it is connected to the main roads leading to Cavite, Alabang, and Laguna, allowing for easy access to important commercial establishments and institutions.

Part of PRO-FRIENDS’ selling proposition is the proximity of its developments to Metro Manila and the airport, and accessibility through major transport hubs. beep™ card acceptance in these developments thereby extends the convenience of secure payments and seamless transfers, as well as overall better consumer experience.

“At the core of the creation of the beep™ card is the desire to make everyday transactions more convenient through cashless payments. We are excited that an industry prime mover such as PRO-FRIENDS has partnered with us to extend the benefits of cashless payments to more Filipinos,” said Peter Maher, President and CEO of AF Payments Inc.

The beep™ card will be accepted in Lancaster New City starting June 1, 2018 and in Bellefort Estates beginning July 1, 2018. The ID cards will be sold through the developments’ respective Administrative Offices.

beep™ card is a tap-and-go smartcard used to pay for fare in all elevated train stations, select bus lines, in CAVITEX, NLEX, and at select FamilyMart, Robinsons Movieworld, Wendy’s, and select Circle K and 7Eleven branches. It can be reloaded at any train station teller or ticket vending machine, select convenience stores and bills payment outlets, and the Coins.ph mobile app for NFC enabled Android smartphone users. For more information about beep™, visit the website and its official Facebook, Twitter, and Instagram accounts.

Cover Photo Caption: L-R Chona Basilio, AF Payments Inc. CFO; Peter Maher, AF Payments Inc. President and CEO; Juny Santillan, PRO-FRIENDS SVP and Strategic Business Unit 1 head; and Terence Crisostomo, PRO-FRIENDS VP and Estate and Asset Management head lead the contract signing that turns PRO-FRIENDS developments into cashless communities powered by beep™ card.

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