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Saturday, April 14, 2018

Allianz Philippines and Conquer Challenge Partner to Promote Obstacle Course Racing



Wazzup Pilipinas!
Obstacle Course Racing (OCR) is becoming a popular attraction for both fitness and race enthusiasts who want to take their fitness and endurance challenge to the next level. I believe OCR involves the use of both mind and muscle to get through the race track filled with many obstacles that participants need to pass through each one before proceeding to the next, and next, and next..... and finally reaching the finish line.

It makes me wonder how many could I be able to complete without breaking a bone or damaging a nerve or muscle since I am not in shape for such demanding tasks. But I should at least have a look at the obstacles they prepared before totally saying NO. Who knows, maybe if I discipline myself by exercising regularly and improving my diet, I could pass at least half of the challenging obstacles. Fitness is the key, and one of the main objectives why OCR is also being highly promoted.

True enough, Allianz PNB Life Insurance and Conquer Challenge Philippines has announced a partnership to further promote OCR in the country by staging three major races under the name Allianz Conquer Challenge. The first of which will be on May 13 at the Vermosa, Daang Hari in Imus, Cavite.
You may think an insurance company would be the most concerned in improving your health because that would be totally beneficial for them. But this campaign is more advantageous for us since living fit and healthy longer is entirely a huge plus for our sake. With encouragement to participate in OCR, the journey to be fit and healthy becomes a lot more beneficial for us. It's actually a Win-win situation that I am willing to be a part of.

Alexander Grenz, COO of Allianz PNB Life Insurance, together with Gae Martinez, Chief Market Management Officer, and Rei Abrazaldo, Branding Communications and Digital Director, led the media launch held at their office on April 6, 2018. 

Grenz expressed his enthusiasm in the partnership emphasizing how the company would like to create a positive impact on people’s lives by making them experience new challenges through an obstacle course race. “OCR is a sport that has started to gather a strong following in the Philippines. We at Allianz believe that this sport can inspire Filipinos to take on a new challenge and embrace it without fear,” he said.

Grenz explained that the challenges in the race give individuals a chance to test their mind and body’s capability to get a serious workout. “OCR challenges one to develop endurance and physical strength as well as better coordination skills,” he added.

Allianz Chief Market Management Officer Gae Martinez, however, affirmed the growing patronage of Obstacle Course Racing Sports in the Philippines, lodging her support as more and more Filipinos become interested on the sport that calls for mental alertness, emotional stability, and physical endurance to overcome obstacles in lives. This is true for millenials who comprise a great number of obstacle course racers, but also for GenXers who have also tried it. The increasing awareness of Filipinos to live a healthy and active lifestyle is indicative of a shift of lifestyle that now recognizes the threats of critical illness, but at the same time the pursuit of aspirations for a better future.

Conquer Challenge President Rob Afzelius shares that Allianz Conquer Challenge, with its key message of “Dare to Conquer your Impossible, consists of three races: the Conquer Challenge Power Race which is a 7 Km + 20 obstacles race, the Conquer Challenge Beginner’s obstacle Race, which is 3 Km + 12 obstacles, and even a Conquer Challenge Kids race that is 1.5 km long plus at least 7 obstacles. Kids joining the race must be accompanied by an adult. We see this partnership with Allianz as fit because both entities’ are aligned in inspiring the Filipino never to waiver on its aspirations.

Rei Abrazaldo, Allianz Philippines’ Branding Communications and Digital Director revealed that the company’s foray into supporting obstacle course races is part of a special trio of activities on 13 May, that espouses Filipinos’ to take part in a fitness activity. Abrazaldo explains – Allianz Philippines declares 13 May as Allianz Day of Courage, because aside from the Allianz Conquer Challenge , the company is also supporting two other sporting events on the same day, namely, the Philippine Heart Association Heart Run at SM By the Bay and the Bayanihan Walk in Singapore.

Allianz globally has been supporting various sports and institutions like football, Paralympics, golf and rugby, among other sports that capture the emotional spirit of its business and inspire millions of people around the world with stories of human achievement through sport and innovation.

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