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Thursday, August 31, 2017

Lazada Philippines Hosts Online Marketing Solutions Event on How Brands Can Win on Ecommerce


Last August 10, Lazada Philippines held its first Marketing Solutions Workshop at F1 Hotel in BGC. Entitled How to Win on Ecommerce, the objective of the event was to showcase various tools and technologies that, when applied to a company’s digital marketing strategy, can propel an online business to success. The event was well-attended by Lazada’s brand partners including Disney, Canon, Casio, JBL, Pedigree, FitBit, and Bench.

Lazada Chief Marketing Officer, Tristan de Belloy, talks about Lazada as a marketing platform for brands

Reputable names in the ecommerce industry spearheaded the different online marketing solutions sessions. Lazada Philippines Co-Founder and CEO, Inanc Balci, briefly explained the local ecommerce landscape which brands must understand to thrive in the online retail space. His session was then followed by a keynote presentation by Lazada Philippines Chief Marketing Officer, Tristan de Belloy, who emphasized that Lazada is not only a selling destination for brands but is also an efficient marketing platform on its own. De Belloy expounded on the new tools developed by Lazada such as brand traffic performance reports, sponsored product ads, and its live streaming capacity via Lazada Social TV - all of which brands could use to improve sales.



Google Country Head, Ken Lingan, mentions that the new generation of Filipino netizens are mobile first

Country Head of Google Philippines, Kenneth Lingan, shared his thoughts on winning in a mobile-first market as the accessibility and demand for smartphones is rising fast. The last session was led by Ash Mandyhan, Philippine Lead for Client Solutions of Facebook, who shared how brands need to rethink the way they use social media.



Ash Mandyhan, Philippine Lead for Client Solutions of Facebook, shares that screen shopping is the new window shopping

The Marketing Solutions Workshop was an overall success, with brand representatives taking home key insights and learnings on how to sharpen their digital marketing strategies. In sharing its expertise on online business, Lazada Philippines strives to contribute to the overall growth and success of the local e-commerce industry.

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1 comment:

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