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Thursday, July 27, 2017

Gamma Partners POKKT to Drive Integrated Brand Experience for Marketers and Intelligent Ads for Gamers


Wazzup Pilipinas!

Gamma, a fast-growing Southeast Asia-based ad selling platform, today announced a partnership with POKKT that will bring high quality rewarded video advertisements and spur increased revenue for mobile game developersand publishers in Asia Pacific.

The collaboration augments Gamma’s inventory with 90% of the top games in the region, both local and global game developers.Gamma’s supply-side platform also connects advertisers to over 5,000 regional publishers, offering premium ad inventory inSoutheast Asia. Using a single platform, advertisers can run integrated regional campaigns across online publications, mobilegames, social and other digital channels.

According to Newzoo, the Southeast Asia games market is poised to double its revenue to US$2.2 billion in 2017, with keymarkets such as Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam accounting for 99% of the total revenuegenerated. Conversely, Interactive Advertising Bureau (IAB) predicts that advertising spend in these key markets will hit double-digit growth in 2017 as the consumer demand for mobile, video and social drives up spend.

Game publishers are facing an uphill challenge with in-app purchasing, with the most popular games in app purchases accountingfor approximately only 1%-2% of daily active users. Through POKKT’s rewarded video ads solution, gamers will only need towatch a video ad to progress to the next level, benefiting publishers, brands and advertisers at the same time.

Dirk JacobsManaging DirectorGamma saidSoutheast Asias mobile gaming and advertising industry is seeing massivegrowthOur trusted partnership with POKKT will allow us to increase our audience targeting capabilities and accurately connectwith gamersWe remain committed to optimising revenue for developers through programmatic targeting and increasing in-appinventory supply to brandsand ensuring that their monetisation goals are achieved.”

Purwa JainSenior Vice PresidentPOKKTsaid: “We chose Gamma as our partner here in Southeast Asia based on theirregional expertiseability to scale and solid partnershipsThrough this collaborationwe are able to grow exposure for ourpublishers and help marketers and brands in Southeast Asia better target and manage their campaigns efficiently with premium

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