Wednesday, May 24, 2017

Video Coverage of MSAP's 2017 Media Congress Ascendant

Wazzup Pilipinas!

The Media Specialists of the Philippines (MSAP) brings the 2017 Media Congress to Baguio City on September 6-9, 2017. Celebrating it's 3rd year, this will be the first out-of-town Media Congress event for the organizers. It will be the first to have a 3 ½ -day event and will be brought outside Metro Manila, so we are thinking this may even be their grandest so far.

With a 
theme they dubbed as ASCENDANT, the event remains to be the biggest and largest gathering of the country’s media experts and practitioners that's expected to bring in more than 2,000 delegates. This year’s theme is designed to talk about the rising power of media, influencing and dominating behavior, culture and business and harnessing this for nation building and the greater good.

At the press launch held at Makati Shangri-La on May 23, 2017, we were told that the congress promises to feature global and local speakers with fresh voices, presenting different perspectives, and new lenses in our industry.

How we wish we could join this prestigious event, but the cost for a lowly blogger like us may be a bit too high. The travel alone to the venue, plus the hotel accommodations would break the bank already. Unlike media practitioners that could be sponsored by their publication, network or media outfit, most bloggers would rely on their own savings, and though we may have the money to spend, it may leave us low on budget for the following days to come.

Hopefully, there would be someone to sponsor our team or we could have some form of ex-deal with the organizers. Yet, we already tried to reach out to the people who invited us to the launch, but still we have not received any reply.

Leading this year’s Media Congress as Chairperson is Venus R. Navalta, IPG Mediabrands CEO. “This is the year that we cement the leading role of media agencies on navigating this interconnected world to drive business growth for clients and real value to people. This is what ASCENDANT is all about – on how we rise and embrace this new level of influence. The whole board of the 2017 Media Congress sets high standards with our careful selection of relevant, impactful content, a fresh speaker line-up that is inclusive, and the overall congress experience.”

The 2017 Media Congress board includes Hermie R. De Leon as Vice Chairperson, Gladys Basinillo (MSAP President), Mary Ann G. Buenaventura (MSAP Vice President), Cris Cepeda (MSAP Secretary), and Manny Hermosa (MSAP Treasurer).

“Our delegates will come in hungry for information and we will give them what is relevant to future-proof our industry. MSAP has always been at the forefronts of the industry’s trends that shape the world of communications. Expect that we will be bring in new value and knowledge to the media professionals,” shares MSAP President, Gladys Basinillo.

At the culmination of the congress is the 2nd ICE Awards. Launched in 2015, this award-giving body aims to recognize the works of the media agencies in the Philippines.

To insure MSAP’s vision of a more immersive experience for the participants and attendees, the 2017 Media Congress will also showcase local artisans and Baguio’s unique culture.

The congress is open to all delegates with early bird registration fee of P8,000 up to June 30, 2017; standard registration fee of P15,000 covering for the full 3 ½ -day congress and entry to all side events and activities. Ice Awards entry fees for early bird registration is P5,000; standard registration fee is P7,000.

For further information visit or email, or call +63-905-463-9815, or +63-928-863-3371.

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