In today’s fast-paced world, people are pressured to excel in order to stand out. Sadly, many end up relegating what their hearts truly desire. Worse, some settle despite knowing they deserve more.
It’s time for a change. Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, is advocating this mindset shift with the “Gusto Ko, Kaya Ko, Sama Tayo.” campaign.
A follow-up to last year’s “Gusto Ko Hyundai!” nationwide brand bid, this campaign focuses on customer-driven innovations that will make Filipino consumers aspire and brave their respective life journeys toward the achievement of their dreams. And HARI, as it turns a new leaf on its 16th year, would like to play an active role in this journey becoming Filipinos’ kasama sa biyahe ng buhay or lifetime partner.
Every Filipino has his own pursuits and desires. Some aspire to improve the lives of their families by providing them the best that life has to offer. Some continuously seek self-improvement through a lifestyle that pushes themselves to their limits. Some desire to make a name for themselves in their respective careers. Others simply want to make a difference.
No matter what you aspire for, HARI is all geared up in motivating you to chase after your dreams and helping you achieve these. More than excellent mobility solutions through a vehicle line-up that sets the bar, the company is committed to providing you with a customer experience like no other; because HARI focuses on what is essential to you and the people or things that matter to you the most.
“Ang Gusto mo, Gusto ng Puso mo!”
People hesitate. Questions of strength, capabilities and resolve deter them from moving forward. Poised as a lifetime partner, HARI recognizes this and will help turn your every desire into reality. It will enable you to AFFORD a vehicle for every milestone, every achievement, and every celebration.
Stop dreaming. Time to overcome your fears and start moving. HARI will always be there to empower you with information and financing schemes, so you get more out of life.
HARI does not only have the Filipino people at heart; it has a Filipino heart. It seriously takes on values that would deliver the best experience throughout the customer journey.
Beyond vehicles and after-sales services, HARI strengthens relations with the One Hyundai Family (OHF). It is the ONLY customer loyalty membership program run by a car distributor-assembler in the automotive industry. Hyundai customers do not just buy a product, they buy into a FAMILY where CARING is topmost priority. OHF Members can enjoy 24/7 customer assistance hotline and towing services through its H-Cares Program. Exclusive events, perks and discounts are likewise at stake!
HARI’s commitment to innovation does not end in the trade. It is also dedicated to being a partner of the community and the government in nation building. Testament to this is the opening of the Hyundai Assembly Center (HAC) in Santa Rosa, Laguna. Built to assemble the Eon, Creta and H350 at par with the world’s best, it is set-up with a culture of quality excellence on craftsmanship and assembly operations. More than hundreds of jobs and fiscal contributions it provides, HAC is resolute in developing a healthy and happy workforce the nation can be proud of.
With HARI, the spirit of perseverance and determination live on. Kung may gusto kang marating, laging mong isipin na kaya mo, dahil hindi ka nag-iisa.
Hyundai, Kasama Mo sa Byahe ng Buhay. Gusto ko. Kaya Ko. Sama Tayo.